Jasmine Rennie

Founder at Gracemade
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Contact Information
us****@****om
(386) 825-5501
Location
Los Angeles, California, United States, US

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Experience

    • United States
    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • Founder
      • Sep 2016 - Present

      Gracemade is a faith-driven lifestyle brand that delivers a fashion-forward interpretation of modest apparel. Established in 2016, the brand was created by founder Jasmine Rennie as a means for women to express their personal style while honoring their faith. We believe that there is nothing more liberating than unapologetically glorifying God in every aspect of our lives – and that includes our clothing, the message it sends, and its impact on our global community. Our mission is to reinvent the way the world thinks about modesty, particularly when it comes to fashion and personal expression. The way we see it, modesty is not a form of restriction or constraint; it’s an invitation to explore our hearts’ intentions and discover where we find our worth. At Gracemade, we choose to accept that invitation: by sharing our vision of infusing effortless, demure style with bold, creative confidence, we hope to empower women to celebrate their self-worth and embrace the beauty within. Each Gracemade piece is designed and manufactured in Downtown Los Angeles, using ethical standards with the utmost respect for people, our local community, and our environment. In addition to producing locally, we aim to impact lives through our commitment to give back: with every Gracemade purchase, we donate a percentage of the proceeds to a charity of your choice. Show less

    • Australia
    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • Fashion Design Intern
      • Oct 2015 - Jan 2016
    • Sales Manager
      • Jan 2015 - Oct 2015

    • Sales Representative
      • Mar 2011 - Oct 2015

      •Sales Representative for Joyrich, Halfman, Hollywood Made, Space Footwear, as well as licensed collaborations(e.g. Disney, Dreamworks, Twentieth Century Fox) •Responsible for recruiting and training sales staff •Coordinate and oversee trade shows •Exhibited collections at Paris and New York Fashion Week •Increased sales by 24% in 2014 •Implement suggestive selling techniques to increase sales •Conduct market research to identify merging market trends and potential accounts •Established and maintained relationships with buyers domestically and internationally •Point person for international distribution channels •Oversee look book shoots to ensure products are being photographed in a way that is pleasing to the buyers eyes •Managing inbound/outbound flow of sample shipments •Responsible for organizing sales travel and itinerary •Implement marketing strategies to increase brand loyalty •Assist with invoicing and collections •Negotiate discounts, shipping details, and payment terms •Responsible for coordinating pop-up shops and special in store events with retail accounts Show less

Education

  • Fashion Institute of Design & Merchandising
    Associate of Arts (AA), Apparel Manufacturing Management
    2009 - 2011

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