Experience

Currently Available

• New Jersey

• Marketing Communications Professional

  • Apr 2017 - Present

  I was the sole online Marketing Manager for the profitable consumer long-distance business, project-managing in a team environment. I took a severance package in an organizational off-shore out-sourcing. I directed a $10M web-advertising initiative. I directed ad agencies and creatives to produce ads designed to invoke a response, and placed ads through ad servers. I analyzed demographics, traffic, clickthroughs, and adjusted ads and placement as necessary to increase sales. I reduced customer acquisition costs by over 50% through contract renegotiation. I created marketing strategy with appropriate stakeholders. I researched and optimized search engine technology. I led marketing tests with ad serving companies. I directed freelance designers, ad agencies, and internal partners to produce the required products. I negotiated media buys. In this role I managed up to 50 people. Stakeholders included pricing, legal, corporate branding, executive leadership, technical partners, and others. Show less



Weichert, Realtors

• Part-time Real Estate

  • Apr 2002 - Present

  My license is currently in referral. I've listed and sold commercial and residential real estate throughout Hunterdon/Morris/Somerset/Warren Counties. I did this by developing marketing programs tailored to the needs of the customer: staging the home, photographing flattering features, creating websites and social media, creating and placing advertising, creating mailing lists and mailers, sending email alerts to interested buyers, holding open house events to educate the realtor community, and holding public open house events to communicate the benefits to buyers. I negotiated offers, wrote contracts and protected customer fiduciary interests -- for buyers and sellers. I represented customers with contractors, inspectors, mortgage officers, and lawyers. Show less



Lowe's Companies, Inc.

• New Jersey

• Assistant Store Manager

  • May 2016 - Jan 2017

  I was one of 3 Assistant Store Managers (out of 6 total in the store) to take a severance package in the recent Lowe's corporate-wide management restructuring. I assisted in the management of an ~$50M home improvement store by leading Department Managers, Sales Specialists (SMEs), and Customer Service Associates. My purview was to increase brand acceptance and to deliver excellent customer satisfaction. I did this by excellent verbal communication skills, interacting hourly with customers -- of all ethnicities, languages, and ages -- to increase sales and solve their simple or complex home improvement problems. My use of communications skills involved: actively listening for critical details, asking open-ended questions, applying life experiences and product knowledge, involving subject matter experts if necessary, and effectively communicating options -- introducing up-selling, and making customers satisfied with their decisions. I coached and trained associates to improve sales, and ensure a safe and friendly work environment. I led the implementation of sales plans, seasonal promotions, manufacturer promotions, and merchandising planograms. Show less



QUICK CHEK FOOD STORES

• New Jersey

• Assistant Store Leader, Leader In Training

  • Dec 2009 - Apr 2016

  I assisted in the management of 40-50 department heads and team members in a physically-demanding, extremely fast-paced, multi-million dollar business. I was a member of the Leader In Training designation, where I led a variety of stores in the absence of a Store Leader. I was also put into difficult situations to help ameliorate them. The key takeaway from this experience is leading a high-performing team -- any time of day/night -- to deliver excellent customer service, seamlessly. I led a diverse team of people -- ethnicities, backgrounds, ages, educational backgrounds, languages, genders, sexual orientations, etc. -- to deliver IMMEDIATE customer satisfaction. Not through levels of separation, but through interacting directly with customers who had time or monetary constraints. I created an environment where we could enjoy the work that we did -- while focusing on the customer. I was a certified trainer, chosen to train employees on-location in new stores in the LI, NY market and an instructor for the Quick Chek Experience class -- required for all new hires prior to reporting to their store. I was responsible for the implementation of frequent sales plan changes -- to satisfy customer needs, to take advantage of trends, to combat competitors, and to build our brand. These were new promotions and features requiring Point-of-Purchase displays, new product placements, signage changes, pricing changes, re-merchandising, and team member and customer education -- educating them on the benefits of the new promotions/features to their purchasing patterns, and lives. Show less



AT&T

• United States
• Telecommunications
• 700 & Above Employee

• Marketing Manager

  • Feb 1990 - Apr 2002

  I was the sole online Marketing Manager for the profitable consumer long-distance business, project-managing in a team environment. I took a severance package in an organizational off-shore out-sourcing.I directed a $10M web-advertising initiative. I directed ad agencies and creatives to produce ads designed to invoke a response, and placed ads through ad servers. I analyzed demographics, traffic, clickthroughs, and adjusted ads and placement as necessary to increase sales.I reduced customer acquisition costs by over 50% through contract renegotiation. I created marketing strategy with appropriate stakeholders. I researched and optimized search engine technology. I led marketing tests with ad serving companies. I directed freelance designers, ad agencies, and internal partners to produce the required products. I negotiated media buys.In this role I managed up to 50 people. Stakeholders included pricing, legal, corporate branding, executive leadership, technical partners, and others.I was also a creative director for some of the first websites EVER produced. I hired graphic designers, taught them coding, helped define the audience, understood the technical capabilities/limitations, introduced processes to maximize assets, and produced daily content changes -- achieving high customer satisfaction results from AT&T's very demanding and critical customers. Show less

• Creative Director

  • Sep 1990 - Feb 1995

  Directed creation of websites from concept to completion. Led design and deployment of first websites for AT&T's ground-breaking internet offering. Created strategy and led deployment of critical e-commerce projects. Managed partners and relationships to e-enable AT&T's 60 million customers.