Experience

SPVi Public Company Limited

• Thailand
• Computer Hardware Manufacturing
• 1 - 100 Employee

• Marketing Manager

  • Nov 2022 - Present

  Apple Authorized Distributor of all Apple products under the brands iStudio by SPVi and U-Store by SPVi Apple Authorized Distributor of all Apple products under the brands iStudio by SPVi and U-Store by SPVi


Johnson & Johnson
• Law Practice
• 1 - 100 Employee
• Brand Manager

  • Aug 2022 - Oct 2022


Hawley & Hazel Chemical (Thailand) Darlie TH

• Brand Manager

  • Jun 2020 - Aug 2022

  • Manage products under Darlie brand, which includes NPD selection/development, product launch plan, and marketing supports. • Responsible for local marketing strategies, communications, and executions for Darlie Salt and Darlie Whitening products. • Formulate brand strategies based on local market insights and analysis. This includes data and competitors’ analysis. • Coordinate with both media and creative agencies to create communication and strategic plans for offline and online platforms. Show less



Procter & Gamble

• United States
• Manufacturing
• 700 & Above Employee

• Assistant Brand Manager

  • Aug 2019 - Apr 2020

  • Coordinated with the regional team for new product launch, which involves developing product concepts, packaging design, communication, promotion, and launching strategies, which also includes market survey, product development, marketing plans, and go-to-market strategies. • Managed the brand by driving sales, penetration, and consumption with superior products to win in the competition. • Analyzed business and market situations through data analysis (Nielsen, Kantar, and Dunnhumby) to provide strategic directions for managerial decision making. • Collaborated with media agency to develop communication assets for offline and online media. This also includes providing marketing strategies and marketing plans to develop promotion, media, and direct-to-consumer plans. Show less



Areechai Woodtech Co., Ltd.

• Marketing and Operations Lead

  • Jan 2013 - Nov 2016

  • Expanded and explored global market opportunities by participating in international trade shows. • Reestablished the company’s strategic planning and fundamental operating to significantly improve internal workflow, effectiveness and efficiency. • Remodeled procurement and sourcing system which included supplier selection, quality control, and yield analysis to set reasonable benchmarks for productivity and inventory turnover. • Rebranded by opening an additional retail store which successfully captured further market share. • Laid the foundations of marketing strategy and execution for consumer market as well as repositioning, rebranding and developing marketing mix to correctly construct customer segmentation • Established the company’s social media marketing to create customer engagement and expand sales channel for the company. Show less



Siam Paragon Development Company Limited

• Thailand
• Real Estate
• 1 - 100 Employee

• Marketing Executive

  • Aug 2012 - Dec 2012

  Fashion and Luxury Department • Organised and collaborated with high-end brand tenants and international designers to display the first haute couture fashion week in Thailand • Generated ideas for new creative events to create engagement between brands and their customers. Fashion and Luxury Department • Organised and collaborated with high-end brand tenants and international designers to display the first haute couture fashion week in Thailand • Generated ideas for new creative events to create engagement between brands and their customers.



Young & Rubicam

• United States
• Advertising Services
• 700 & Above Employee

• Junior Strategic Planner (Internship)

  • Jan 2012 - Apr 2012

  • Rebranded and created marketing communication to attract new target market • Tracked client’s competitive trends, digested information, and develop media strategic plans • Conducted market researches, identified business opportunities, and provided recommendations • Rebranded and created marketing communication to attract new target market • Tracked client’s competitive trends, digested information, and develop media strategic plans • Conducted market researches, identified business opportunities, and provided recommendations