John Mackay
Head of Marketing and Design at Vanson Bourne- Claim this Profile
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Experience
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Vanson Bourne
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United Kingdom
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Market Research
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1 - 100 Employee
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Head of Marketing and Design
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Mar 2021 - Present
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Associate Director (Research)
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May 2020 - Mar 2021
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Content Designer
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Jan 2018 - Mar 2021
In-house designer, responsible for the creation of digital branded content and assets for clients, showcasing our research findings to a global audience. Design deliverables (using Adobe CC suite) include whitepapers, executive summaries, infographics, webinar/presentation decks, iconography and animated graphics. Role involves working closely with clients to develop engaging and unique content that drives clicks and interest in research.
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Senior Project Manager
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Jan 2018 - Feb 2019
Responsible for overseeing global market research projects, acting as senior liason for team members with clients. Role involved final quality check and sign-off of research deliverables (reports, slides, presentations etc.), training team members on processes and escalation management. In addition, I continued to be responsible for my own projects with clients including the delivery of research webinars, copy writing for campaign collateral and speaking at industry events.
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Project Manager
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Apr 2015 - Dec 2017
Responsible for the end-to-end design and delivery of global market research projects to tech and PR clients. Role involved working closely with clients to develop research that generated unique and compelling insights, primarily for campaigns, thought leadership and PR activities. Key industry topics covered include cloud, AI, cyber security, digital transformation, ecommerce and the customer experience. Main responsibilities were designing engaging questionnaires, managing multiple client stakeholders, overseeing fieldwork, theme development, final data analysis, copy writing whitepapers/exec summaries, delivery of research presentations and event speaking at client events across EMEA and APAC. Show less
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International Account Manager
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Jan 2013 - Apr 2015
Global relationship manager and key account contact for large multinational clients across a range of business sectors (tech/pharma/industrial/banking). Role involved strategic client planning, relationship road map development and delivery of tailored value propositions such as cost savings analysis and carbon footprint reporting.
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International Account Associate
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Mar 2008 - Jan 2013
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Enterprise Rent-A-Car
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United States
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Real Estate
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Management Trainee
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Jun 2007 - Mar 2008
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Education
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Marketing Week Mini MBA with Mark Ritson
Mini MBA, Marketing -
Highlander (Adobe authorised training provider)
Adobe InDesign (advanced) -
Certitec (Adobe Authorised training provider)
Adobe Animate (Masterclass) -
Certitec (Adobe authorised training provider)
Adobe Illustrator (advanced) -
The Market Research Society
MRS Advanced Certificate in Market & Social Research, Merit -
CIM | The Chartered Institute of Marketing
CIM Level 4 Certificate in Professional Marketing, Distinction -
Universidad de León
Dip/Lic, Empresariales Internacionales -
University of Hertfordshire
BA Hons, International Business with Spanish