Experience

China Sesame Rep

• China
• International Trade and Development
• 1 - 100 Employee

• Sales Business Development Consultant

  • Jul 2018 - Present

  Represent 5 brands FMCG in China market : European and Asian brands - Detergent brand : Sales manager - Retail Operational work : Sales : In charge of direct sales in KA channels, listing and promotional actions Customers : Auchan, Carrefour, Epermarket and Hema. -Pastry brand : Business development – Retail Operational work : Sales : Brand repositioning and establishment of a new importer-distributor Management of the National importer- distributor on daily… Show more Represent 5 brands FMCG in China market : European and Asian brands - Detergent brand : Sales manager - Retail Operational work : Sales : In charge of direct sales in KA channels, listing and promotional actions Customers : Auchan, Carrefour, Epermarket and Hema. -Pastry brand : Business development – Retail Operational work : Sales : Brand repositioning and establishment of a new importer-distributor Management of the National importer- distributor on daily basis Build a strategy and support the importer – distributor to list the products in retail channels Build a direct collaboration between supplier and an international well-known retail channel Customer: National Importer-distributor in North China - Condiment brand : Business development manager and marketing strategy - Retail Operational work : Strategy : market analysis, product adjustment for china market, ingredients analysis, build a price structure, direct competitors analysis. Sales : find the suitable National importer – distributor and management of the importer-distributor on daily basis Marketing : Highlights the selling points of the product. Customer : National Importer – distributor in North China - Honey brand : business development manager - Retail Operational work : Find the suitable sub distributors in East and South China Build a strategy and support the two sub distributors to list the products in retail channel Marketing : Promotion plan Customers : Sub distributors in east and South China - Meat brand : Sales manager south China – Food service Sales : support sales team and conjointly meet the Horeca customers to push the products Customer : National importer -distributor specialized in food service channel Show less Represent 5 brands FMCG in China market : European and Asian brands - Detergent brand : Sales manager - Retail Operational work : Sales : In charge of direct sales in KA channels, listing and promotional actions Customers : Auchan, Carrefour, Epermarket and Hema. -Pastry brand : Business development – Retail Operational work : Sales : Brand repositioning and establishment of a new importer-distributor Management of the National importer- distributor on daily… Show more Represent 5 brands FMCG in China market : European and Asian brands - Detergent brand : Sales manager - Retail Operational work : Sales : In charge of direct sales in KA channels, listing and promotional actions Customers : Auchan, Carrefour, Epermarket and Hema. -Pastry brand : Business development – Retail Operational work : Sales : Brand repositioning and establishment of a new importer-distributor Management of the National importer- distributor on daily basis Build a strategy and support the importer – distributor to list the products in retail channels Build a direct collaboration between supplier and an international well-known retail channel Customer: National Importer-distributor in North China - Condiment brand : Business development manager and marketing strategy - Retail Operational work : Strategy : market analysis, product adjustment for china market, ingredients analysis, build a price structure, direct competitors analysis. Sales : find the suitable National importer – distributor and management of the importer-distributor on daily basis Marketing : Highlights the selling points of the product. Customer : National Importer – distributor in North China - Honey brand : business development manager - Retail Operational work : Find the suitable sub distributors in East and South China Build a strategy and support the two sub distributors to list the products in retail channel Marketing : Promotion plan Customers : Sub distributors in east and South China - Meat brand : Sales manager south China – Food service Sales : support sales team and conjointly meet the Horeca customers to push the products Customer : National importer -distributor specialized in food service channel Show less



FAMILLE MICHAUD BEEKEEPERS

• Sales Manager CHINA

  • Jan 2017 - Jul 2018

  Strategy & Business development : - Prospecting and opening new customers - Development of a commercial network - Implementation of a marketing and commercial strategy for the Chinese market -Shelves analysis and competitive intelligence - Implementation of strategic PPT by channels to support the sales and marketing team: select, list and adjust references by channels, have a coherent referencing by product categories Key accounts management : - Exclusive national… Show more Strategy & Business development : - Prospecting and opening new customers - Development of a commercial network - Implementation of a marketing and commercial strategy for the Chinese market -Shelves analysis and competitive intelligence - Implementation of strategic PPT by channels to support the sales and marketing team: select, list and adjust references by channels, have a coherent referencing by product categories Key accounts management : - Exclusive national importer-distributor China - Metro Cash & Carry - Metro cross border (T-mall flagship store) Management and support of sub-distributors: - Joint visit with the exclusive importer-distributor : implementation of the business plan and marketing plan, training of sales teams, market analysis. - Management of a sales representative for the southern area of China (Provinces: Guangxi, Guangdong, Hainan, Hunan and Fujian)

• Sales representative CHINA

  • Sep 2015 - Jan 2017

  - Develop market share, brand awareness and brand portfolio - Conduct business partners and sales forces training - Accompany sales forces to visit end customers and provide them knowledge of our products and our competitive advantages - Select and identify new customers in Retail, CVS, E-commerce and food service channels conjointly with our exclusive importer-distributor - Store-checks visit and advise store manager for our products on shelves - Maintain an up-to-date… Show more - Develop market share, brand awareness and brand portfolio - Conduct business partners and sales forces training - Accompany sales forces to visit end customers and provide them knowledge of our products and our competitive advantages - Select and identify new customers in Retail, CVS, E-commerce and food service channels conjointly with our exclusive importer-distributor - Store-checks visit and advise store manager for our products on shelves - Maintain an up-to-date knowledge of the market and monitor and analyze activities by competitors



Shenzhen Mastri Venezia Coffee Limited (Caffe del Doge)

• Business Development Manager

  • Jun 2014 - Aug 2015

  - Marketing Study - Commercial Prospection and new customer development - Management and sales training - Negotiation and customer training - Advices and good customers’ relationship - Participate in professional trade fairs - Competitive and market intelligence - Marketing Study - Commercial Prospection and new customer development - Management and sales training - Negotiation and customer training - Advices and good customers’ relationship - Participate in professional trade fairs - Competitive and market intelligence



Tong Li Company 同利有限公司

• Business Development and Marketing Manager

  • Nov 2012 - Jun 2014

  Market Research, Developing coffee industry in China, Management in Mandarin, B2B and B2C sales, Product Quality controllers, Business relationship, Participate in exhibitions, Develop and implement a Business plan Market Research, Developing coffee industry in China, Management in Mandarin, B2B and B2C sales, Product Quality controllers, Business relationship, Participate in exhibitions, Develop and implement a Business plan



Lands end & Partners

• Project Manager

  • Dec 2011 - Jul 2012

  Marketing and sales development : Website, client portfolio management, networks development Marketing and sales development : Website, client portfolio management, networks development



Beijing Label France Wine (鎏法世家)

• Internship as Marketing development manager

  • Apr 2011 - Jul 2011

  Phoning, E-mailing, surveys, market researche Phoning, E-mailing, surveys, market researche

• Internship as Sales representative

  • Apr 2010 - Jul 2010

  Negotiation with clients for selling French wines and spirits, organization of wine tasting events and other related activities Negotiation with clients for selling French wines and spirits, organization of wine tasting events and other related activities