Joycelin Craig
Director, Membership, Marketing, & Communications at Astronomical Society of the Pacific- Claim this Profile
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Bio
Nicole Lindner
I had the pleasure of working with Joycelin for over four years in her capacity as the Assistant Director for the Exhibit Experience group at the Exploratorium. We worked together during a critical period in the institution's history, a capital campaign for the relocation of the museum to the Piers. As the Finance Manager for the Program area, I worked intimately with Joycelin on all budget related matters as well as strategic financial planning. Her group’s budgets represented not only the lion’s share of the $57M capital campaign but also a complex mix of institutional and grant funded work. Her keen understanding of the intersection between budgets, strategy and programmatic priorities made her instrumental in successfully supporting senior staff and project managers alike in their financial and administrative needs. As such, she was an invaluable asset to me, my team and the institution as a whole. During my tenure, the organization also switched to new budgeting system. Joycelin was a critical member of the transition team, not only helping to conceptualize and craft the system’s structure but also playing a key role in its roll-out and user training. Needless to say, I would strongly recommend Joycelin. Her uncanny ability to always remain steady even during tumultuous times, her innate ability to work with people along with her strong financial background made her a true joy to work with. I believe she would be an asset to any organization.
Georgia Heise
As a leader Joycelin blends intelligence and compassion. She seeks out the best in her colleagues and both guides and inspires them to do their best work. I loved working with her on our team. I knew she would keep us on a path of success and reason.
Nicole Lindner
I had the pleasure of working with Joycelin for over four years in her capacity as the Assistant Director for the Exhibit Experience group at the Exploratorium. We worked together during a critical period in the institution's history, a capital campaign for the relocation of the museum to the Piers. As the Finance Manager for the Program area, I worked intimately with Joycelin on all budget related matters as well as strategic financial planning. Her group’s budgets represented not only the lion’s share of the $57M capital campaign but also a complex mix of institutional and grant funded work. Her keen understanding of the intersection between budgets, strategy and programmatic priorities made her instrumental in successfully supporting senior staff and project managers alike in their financial and administrative needs. As such, she was an invaluable asset to me, my team and the institution as a whole. During my tenure, the organization also switched to new budgeting system. Joycelin was a critical member of the transition team, not only helping to conceptualize and craft the system’s structure but also playing a key role in its roll-out and user training. Needless to say, I would strongly recommend Joycelin. Her uncanny ability to always remain steady even during tumultuous times, her innate ability to work with people along with her strong financial background made her a true joy to work with. I believe she would be an asset to any organization.
Georgia Heise
As a leader Joycelin blends intelligence and compassion. She seeks out the best in her colleagues and both guides and inspires them to do their best work. I loved working with her on our team. I knew she would keep us on a path of success and reason.
Nicole Lindner
I had the pleasure of working with Joycelin for over four years in her capacity as the Assistant Director for the Exhibit Experience group at the Exploratorium. We worked together during a critical period in the institution's history, a capital campaign for the relocation of the museum to the Piers. As the Finance Manager for the Program area, I worked intimately with Joycelin on all budget related matters as well as strategic financial planning. Her group’s budgets represented not only the lion’s share of the $57M capital campaign but also a complex mix of institutional and grant funded work. Her keen understanding of the intersection between budgets, strategy and programmatic priorities made her instrumental in successfully supporting senior staff and project managers alike in their financial and administrative needs. As such, she was an invaluable asset to me, my team and the institution as a whole. During my tenure, the organization also switched to new budgeting system. Joycelin was a critical member of the transition team, not only helping to conceptualize and craft the system’s structure but also playing a key role in its roll-out and user training. Needless to say, I would strongly recommend Joycelin. Her uncanny ability to always remain steady even during tumultuous times, her innate ability to work with people along with her strong financial background made her a true joy to work with. I believe she would be an asset to any organization.
Georgia Heise
As a leader Joycelin blends intelligence and compassion. She seeks out the best in her colleagues and both guides and inspires them to do their best work. I loved working with her on our team. I knew she would keep us on a path of success and reason.
Nicole Lindner
I had the pleasure of working with Joycelin for over four years in her capacity as the Assistant Director for the Exhibit Experience group at the Exploratorium. We worked together during a critical period in the institution's history, a capital campaign for the relocation of the museum to the Piers. As the Finance Manager for the Program area, I worked intimately with Joycelin on all budget related matters as well as strategic financial planning. Her group’s budgets represented not only the lion’s share of the $57M capital campaign but also a complex mix of institutional and grant funded work. Her keen understanding of the intersection between budgets, strategy and programmatic priorities made her instrumental in successfully supporting senior staff and project managers alike in their financial and administrative needs. As such, she was an invaluable asset to me, my team and the institution as a whole. During my tenure, the organization also switched to new budgeting system. Joycelin was a critical member of the transition team, not only helping to conceptualize and craft the system’s structure but also playing a key role in its roll-out and user training. Needless to say, I would strongly recommend Joycelin. Her uncanny ability to always remain steady even during tumultuous times, her innate ability to work with people along with her strong financial background made her a true joy to work with. I believe she would be an asset to any organization.
Georgia Heise
As a leader Joycelin blends intelligence and compassion. She seeks out the best in her colleagues and both guides and inspires them to do their best work. I loved working with her on our team. I knew she would keep us on a path of success and reason.
Experience
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Astronomical Society of the Pacific
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Education Administration Programs
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1 - 100 Employee
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Director, Membership, Marketing, & Communications
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Oct 2015 - Present
-Created and implemented a membership study and strategic membership plan with the Board of Directors and CEO with the goal to engage and support membership growth, diversity, and community building. -Managed the newly-implemented membership database, benefits, and communication. -Directed the Annual Appeal and Annual Report with messaging, marketing, and development. -Developed new communications direction using social media and outside public relations services. -Planned and directed scouting, bids, budgets, and logistics for the ASP’s annual 3 day-Conference for education and outreach professionals as well as the annual Awards Gala celebrating distinguished recipients in astronomy education, outreach & research. -Serviced building repairs, managed a full kitchen remodel and yearly operational activities to support ASP-owned building -Maintained and updated website, online store, and email marketing campaigns. Show less
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SFMOMA San Francisco Museum of Modern Art
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United States
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Museums, Historical Sites, and Zoos
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200 - 300 Employee
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Consultant
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Feb 2016 - Apr 2016
Developed institution-wide Policies and Procedure Process. Developed institution-wide Policies and Procedure Process.
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Exploratorium
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United States
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Museums, Historical Sites, and Zoos
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300 - 400 Employee
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Director of Administration
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Apr 2014 - Oct 2015
-Facilitated the proposal of and directed a private foundation grant to fund administrative, operations, IT, and HR capacity growth. Directed the selection of a consultant, participated in benchmarking interviews, reported back to the funder and created an internal roll out plan.-Provided leadership for expanded Administrative Directors group with improved processes, communication, and a thorough cross-departmental administrative tasks review.-Created an institution wide administrative task survey and report resulting in recommended steps to create efficiencies.-Directed Organizational Development, IT, and Accounting/Finance departments to improve internal communications, process, systems, and protocol to support administrative functions within the museum. Show less
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Assistant Director, Exhibit Environment
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Mar 2008 - Apr 2014
Directed a department of 85 exhibit developers, scientists/artists, graphic designers, writers/editors, project managers and department directors through four National Science Foundation (NSF) grants and a capital campaign funded museum move to Pier 15, San Francisco.-Financial Management. Directed budget growth of the Exhibits Environment during the capital campaign from $5m-$12m creating project management and administrative processes, team leadership, staff training on new budget and financial software, and mentoring of the budget and forecast process. Created four large scale detailed budgets for NSF grant proposals. Developed reports, implementation and budget processes for the Exhibits Environment in conjunction with the Financial Analyst and other Department Assistant Directors. Collaborated on selection, implementation, and testing process of new budget software. -Project Management. Hired and supervised a team of six Project Managers and coordinators for capital campaign projects supporting the museum move to Pier 15. Built a cohesive Project Management process, providing systems, training, mentoring, and software tools to support NSF funded and private foundation funded projects. Set up a consultant-coached professional development workshop for project managers and directors. Partnered with Project Manager responsible for moving the Museum floor to Pier 15 creating quarterly progress reviews, Gallery Curator budgets and capital campaign project plans. Project directed the end of a 3-year NSF-funded Geometry Playground grant ($2.5m) and wrote final report.-Organizational Leadership. Hired and supervised project managers and administrative support for grant funded projects as well as the duration of the capital campaign project. Coached project managers, project directors, and teams with budgets, forecasts and project plans. Mentored directors with capital campaign projects, staff hiring and management issues. Show less
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Astronomical Society of the Pacific
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Education Administration Programs
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1 - 100 Employee
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Marketing and Operations Director
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Dec 2002 - Dec 2007
-Created marketing and branding direction of the ASP and NSF-funded education programs through the website, stationary, conferences, brochures, annual reports, and email campaigns. -Directed the sales, marketing, and fulfillment of eCommerce and wholesale revenue streams. -Advised Board of Directors and Executive Director on 5-year strategic plan, development initiatives, budget analysis, annual meetings, and bi-annual board meetings. -Project directed logistics of three annual national conferences from location scouting, hotel contracts, budget creation, online registration process, to marketing and onsite logistics. -Created and managed systems for budgeting, database management, human resources, shipping, and facilities. Show less
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Manufacturing and Retail Companies
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San Francisco Bay Area
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Manufacturing, Licensing, Brand Marketing
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1997 - 2002
2002 - eColor, software startup, Consultant Created Customer Care program and implementation processes integral to building successful and professional relationships with new & existing eCommerce customers. Business folded in 2003. 2001 - GreatEntertaining.com, startup retailer, Consultant Developed site production process with cross-functional team of buyers, site producers, designers, and engineers. Business folded in 2001. 1998 - 2000 Learning Curve (Lamaze Toys), Brand Manager Developed marketing budgets, sales and marketing programs, trade & consumer advertising, and marketing materials to build Lamaze Toys into a major infant toy brand with increased sales of 66% from 1998 - 1999. Managed licensing relationships with Lamaze International and outside product development partners. Created new packaging, POP displays, and fixtures to bring new Lamaze book program to market. Local office relocated to Chicago, IL 1997 - 1998 At a Glance calendar company, Licensing Manager Negotiated licensing proposals and contracts, developed strong client relationships, and managed all material acquisitions, contracts, and approvals for over 25 licensors. Local office relocated. Show less
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AOL
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United States
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Software Development
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700 & Above Employee
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eCommerce Account Manager
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1996 - 1996
Integrated traditional premier retail catalog companies into the America Online community through store design, marketing plans, programming, and merchandising strategies. Designed internal project management systems and procedures to improve client asset production and merchandising. The San Mateo office relocated to Virginia in 1996. Integrated traditional premier retail catalog companies into the America Online community through store design, marketing plans, programming, and merchandising strategies. Designed internal project management systems and procedures to improve client asset production and merchandising. The San Mateo office relocated to Virginia in 1996.
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Sony Signatures
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San Francisco, California
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Merchandise Manager
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1993 - 1995
Developed strategy and concept for new Sony Entertainment retail stores and catalog. Resourced and created exclusive licensed merchandise for over 20 entertainment celebrities. Sony Signatures was a retail start up division of Sony Entertainment to expand into retail and licensed merchandise that has since been sold. Developed strategy and concept for new Sony Entertainment retail stores and catalog. Resourced and created exclusive licensed merchandise for over 20 entertainment celebrities. Sony Signatures was a retail start up division of Sony Entertainment to expand into retail and licensed merchandise that has since been sold.
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The Nature Company
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Berkeley, California
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Buyer
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1985 - 1993
Managed and maintained a $35 million dollar product and private label division for 107 national retail stores, a national mail order catalog and international locations. The Nature Company was purchased by the Discovery Channel in 1995 and slowly closed it's doors over the coming years. Managed and maintained a $35 million dollar product and private label division for 107 national retail stores, a national mail order catalog and international locations. The Nature Company was purchased by the Discovery Channel in 1995 and slowly closed it's doors over the coming years.
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Education
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1981 - 1984
University of California, Santa Barbara
Bachelor's degree, Public Policy
Community
