Joyce Collardé
Director of SEO and Content at Obility- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
-
French Native or bilingual proficiency
-
English Native or bilingual proficiency
Topline Score
Bio
Mike Nierengarten 🍹
Joyce is an absolute pleasure to work with. She simply makes going to your job more enjoyable. Joyce is also a strong advocate for the SEO team. She provides uplifting comments and offers encouragement to everyone. Joyce also pushes the team forward. She dove into web analytics to help measure SEO efforts and continues to push the SEO team to update processes and documents to best serve Obility's clients. She is a frequent facilitator of in-depth threads on Slack, exploring the nuances of search optimization, and she is an insightful addition to Obility's Management Team.
Katharine Bierce, PMP, CSM
Joyce is knowledgeable, responsive, and easy to work with. At Pentaho (a Hitachi Group Company), I worked with her on SEO for the company blog. I still use her best practices checklist today and recommend it to many people - it's that useful! Whether you want someone to do SEO for you or to teach you how to do it yourself, you should work with Joyce.
Mike Nierengarten 🍹
Joyce is an absolute pleasure to work with. She simply makes going to your job more enjoyable. Joyce is also a strong advocate for the SEO team. She provides uplifting comments and offers encouragement to everyone. Joyce also pushes the team forward. She dove into web analytics to help measure SEO efforts and continues to push the SEO team to update processes and documents to best serve Obility's clients. She is a frequent facilitator of in-depth threads on Slack, exploring the nuances of search optimization, and she is an insightful addition to Obility's Management Team.
Katharine Bierce, PMP, CSM
Joyce is knowledgeable, responsive, and easy to work with. At Pentaho (a Hitachi Group Company), I worked with her on SEO for the company blog. I still use her best practices checklist today and recommend it to many people - it's that useful! Whether you want someone to do SEO for you or to teach you how to do it yourself, you should work with Joyce.
Mike Nierengarten 🍹
Joyce is an absolute pleasure to work with. She simply makes going to your job more enjoyable. Joyce is also a strong advocate for the SEO team. She provides uplifting comments and offers encouragement to everyone. Joyce also pushes the team forward. She dove into web analytics to help measure SEO efforts and continues to push the SEO team to update processes and documents to best serve Obility's clients. She is a frequent facilitator of in-depth threads on Slack, exploring the nuances of search optimization, and she is an insightful addition to Obility's Management Team.
Katharine Bierce, PMP, CSM
Joyce is knowledgeable, responsive, and easy to work with. At Pentaho (a Hitachi Group Company), I worked with her on SEO for the company blog. I still use her best practices checklist today and recommend it to many people - it's that useful! Whether you want someone to do SEO for you or to teach you how to do it yourself, you should work with Joyce.
Mike Nierengarten 🍹
Joyce is an absolute pleasure to work with. She simply makes going to your job more enjoyable. Joyce is also a strong advocate for the SEO team. She provides uplifting comments and offers encouragement to everyone. Joyce also pushes the team forward. She dove into web analytics to help measure SEO efforts and continues to push the SEO team to update processes and documents to best serve Obility's clients. She is a frequent facilitator of in-depth threads on Slack, exploring the nuances of search optimization, and she is an insightful addition to Obility's Management Team.
Katharine Bierce, PMP, CSM
Joyce is knowledgeable, responsive, and easy to work with. At Pentaho (a Hitachi Group Company), I worked with her on SEO for the company blog. I still use her best practices checklist today and recommend it to many people - it's that useful! Whether you want someone to do SEO for you or to teach you how to do it yourself, you should work with Joyce.
Experience
-
Obility
-
United States
-
Hospitals and Health Care
-
1 - 100 Employee
-
Director of SEO and Content
-
Jul 2023 - Present
-
-
Content Marketing Supervisor
-
Sep 2022 - Jul 2023
-
-
SEO Supervisor
-
Jul 2020 - Sep 2022
-
-
Senior Analytics & SEO Manager
-
Aug 2019 - Jul 2020
-
-
Senior SEO Manager
-
Apr 2017 - Jul 2019
-
-
SEO Manager
-
Jun 2015 - Apr 2017
-
-
-
MotoSport, Inc.
-
United States
-
SEO Coordinator
-
Sep 2014 - Jun 2015
• Performed technical and content analysis of MotoSport.com to identify growth opportunities and implement subsequent SEO strategies - remove search engines block from robots.txt, discuss the implementation of optimized sitemap.xml, create schema mark up, solve for various issues such as duplicate metadata, duplicate content, extraneous h1s, URLs capitalization, URLs trailing slashes, outdated guest posts, www. vs non-www redirection • Conducted weekly competitive analysis and keyword… Show more • Performed technical and content analysis of MotoSport.com to identify growth opportunities and implement subsequent SEO strategies - remove search engines block from robots.txt, discuss the implementation of optimized sitemap.xml, create schema mark up, solve for various issues such as duplicate metadata, duplicate content, extraneous h1s, URLs capitalization, URLs trailing slashes, outdated guest posts, www. vs non-www redirection • Conducted weekly competitive analysis and keyword research to help create fresh and relevant content for the blog • Supported efforts of internationalization by providing English to Spanish and English to French translation of website elements, as well as international SEO best practices • Weekly and monthly reporting, daily monitoring of performances • Approved monthly expenses of the e-commerce team Show less • Performed technical and content analysis of MotoSport.com to identify growth opportunities and implement subsequent SEO strategies - remove search engines block from robots.txt, discuss the implementation of optimized sitemap.xml, create schema mark up, solve for various issues such as duplicate metadata, duplicate content, extraneous h1s, URLs capitalization, URLs trailing slashes, outdated guest posts, www. vs non-www redirection • Conducted weekly competitive analysis and keyword… Show more • Performed technical and content analysis of MotoSport.com to identify growth opportunities and implement subsequent SEO strategies - remove search engines block from robots.txt, discuss the implementation of optimized sitemap.xml, create schema mark up, solve for various issues such as duplicate metadata, duplicate content, extraneous h1s, URLs capitalization, URLs trailing slashes, outdated guest posts, www. vs non-www redirection • Conducted weekly competitive analysis and keyword research to help create fresh and relevant content for the blog • Supported efforts of internationalization by providing English to Spanish and English to French translation of website elements, as well as international SEO best practices • Weekly and monthly reporting, daily monitoring of performances • Approved monthly expenses of the e-commerce team Show less
-
-
-
-
SEO Analyst
-
May 2013 - Aug 2014
• Recommended research-based technical and content optimizations including keyword strategy, metadata, copy, information hierarchy, robots.txt, schema mark-ups, sitemaps.xml, internal linking, URLs and link building to boost organic visibility and ranking • Optimized press releases and social media channels (Facebook, Twitter, Youtube) according to SEO best practices • Conducted content opportunity and competitor analysis to identify strengths and opportunities of Novartis brands… Show more • Recommended research-based technical and content optimizations including keyword strategy, metadata, copy, information hierarchy, robots.txt, schema mark-ups, sitemaps.xml, internal linking, URLs and link building to boost organic visibility and ranking • Optimized press releases and social media channels (Facebook, Twitter, Youtube) according to SEO best practices • Conducted content opportunity and competitor analysis to identify strengths and opportunities of Novartis brands and their online competitors • Monthly reporting, day-to-day performance monitoring and follow-up with clients and creative agencies • Client: Novartis (Benefiber, Excedrin, NoDoz, Lamisil, Prevacid 24HR, Theraflu, Triaminic, Arcapta, Exelon Patch, Tekturna, Gilenya, Xolair, AllergicAsthma.com) Show less • Recommended research-based technical and content optimizations including keyword strategy, metadata, copy, information hierarchy, robots.txt, schema mark-ups, sitemaps.xml, internal linking, URLs and link building to boost organic visibility and ranking • Optimized press releases and social media channels (Facebook, Twitter, Youtube) according to SEO best practices • Conducted content opportunity and competitor analysis to identify strengths and opportunities of Novartis brands… Show more • Recommended research-based technical and content optimizations including keyword strategy, metadata, copy, information hierarchy, robots.txt, schema mark-ups, sitemaps.xml, internal linking, URLs and link building to boost organic visibility and ranking • Optimized press releases and social media channels (Facebook, Twitter, Youtube) according to SEO best practices • Conducted content opportunity and competitor analysis to identify strengths and opportunities of Novartis brands and their online competitors • Monthly reporting, day-to-day performance monitoring and follow-up with clients and creative agencies • Client: Novartis (Benefiber, Excedrin, NoDoz, Lamisil, Prevacid 24HR, Theraflu, Triaminic, Arcapta, Exelon Patch, Tekturna, Gilenya, Xolair, AllergicAsthma.com) Show less
-
-
-
Chicago Dramatists
-
United States
-
Entertainment Providers
-
1 - 100 Employee
-
Social Media and SEO Coordinator
-
Sep 2012 - May 2013
• Analyzed online traffic and implemented the new social media strategy on various platforms including Facebook, Twitter and Linked-In to increase sales and donations from patrons -Facebook page views increased by 50% between October 2012 and May 2013 -Facebook community grew by 30% between October 2012 and May 2013 • Created new Google AdWords campaign with a restricted budget to increase sales and awareness • Built out organic keyword strategy to increase natural… Show more • Analyzed online traffic and implemented the new social media strategy on various platforms including Facebook, Twitter and Linked-In to increase sales and donations from patrons -Facebook page views increased by 50% between October 2012 and May 2013 -Facebook community grew by 30% between October 2012 and May 2013 • Created new Google AdWords campaign with a restricted budget to increase sales and awareness • Built out organic keyword strategy to increase natural search • Passed the Google Analytics Individual Qualification test Show less • Analyzed online traffic and implemented the new social media strategy on various platforms including Facebook, Twitter and Linked-In to increase sales and donations from patrons -Facebook page views increased by 50% between October 2012 and May 2013 -Facebook community grew by 30% between October 2012 and May 2013 • Created new Google AdWords campaign with a restricted budget to increase sales and awareness • Built out organic keyword strategy to increase natural… Show more • Analyzed online traffic and implemented the new social media strategy on various platforms including Facebook, Twitter and Linked-In to increase sales and donations from patrons -Facebook page views increased by 50% between October 2012 and May 2013 -Facebook community grew by 30% between October 2012 and May 2013 • Created new Google AdWords campaign with a restricted budget to increase sales and awareness • Built out organic keyword strategy to increase natural search • Passed the Google Analytics Individual Qualification test Show less
-
-
Education
-
2011 - 2012
Hult International Business School San Francisco
Master, Digital Marketing -
2008 - 2011
INSEEC Paris
Master, International Business and Management -
2006 - 2008
Blanche de Castille
Bachelor, Literature
