Joyce Waquil
Digital Marketing and Strategy Coordinator at Grassriots Inc.- Claim this Profile
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English Native or bilingual proficiency
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Spanish Professional working proficiency
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Portuguese Native or bilingual proficiency
Topline Score
Bio
Eeshmam M.
I had the utmost privilege of working with Joyce. We worked on an automation project for a client, and Joyce did a fantastic job taking the lead to do research, strategy and implementation/training for the client. She went above and beyond for the actual delivery and was always did a fantastic job communicating with both the internal and external stakeholders.
Érica Santana
Joyce is a very competent and creative professional. She has excellent communication and public relations skills. I had the pleasure to be her colleague at Empresa Brasil de Comunicação - EBC when we worked together on several projects of Internal Communication and Institutional Communication. I was particularly impressed by Joyce’s ability to handle multiple projects.She is purposeful, committed and has the genuine desire to work for the company and in search of a good organizational climate. She is a professional who makes the difference: is authentic and has a great capacity to inspire people. That’s why Joyce would be a true asset to any team.
Eeshmam M.
I had the utmost privilege of working with Joyce. We worked on an automation project for a client, and Joyce did a fantastic job taking the lead to do research, strategy and implementation/training for the client. She went above and beyond for the actual delivery and was always did a fantastic job communicating with both the internal and external stakeholders.
Érica Santana
Joyce is a very competent and creative professional. She has excellent communication and public relations skills. I had the pleasure to be her colleague at Empresa Brasil de Comunicação - EBC when we worked together on several projects of Internal Communication and Institutional Communication. I was particularly impressed by Joyce’s ability to handle multiple projects.She is purposeful, committed and has the genuine desire to work for the company and in search of a good organizational climate. She is a professional who makes the difference: is authentic and has a great capacity to inspire people. That’s why Joyce would be a true asset to any team.
Eeshmam M.
I had the utmost privilege of working with Joyce. We worked on an automation project for a client, and Joyce did a fantastic job taking the lead to do research, strategy and implementation/training for the client. She went above and beyond for the actual delivery and was always did a fantastic job communicating with both the internal and external stakeholders.
Érica Santana
Joyce is a very competent and creative professional. She has excellent communication and public relations skills. I had the pleasure to be her colleague at Empresa Brasil de Comunicação - EBC when we worked together on several projects of Internal Communication and Institutional Communication. I was particularly impressed by Joyce’s ability to handle multiple projects.She is purposeful, committed and has the genuine desire to work for the company and in search of a good organizational climate. She is a professional who makes the difference: is authentic and has a great capacity to inspire people. That’s why Joyce would be a true asset to any team.
Eeshmam M.
I had the utmost privilege of working with Joyce. We worked on an automation project for a client, and Joyce did a fantastic job taking the lead to do research, strategy and implementation/training for the client. She went above and beyond for the actual delivery and was always did a fantastic job communicating with both the internal and external stakeholders.
Érica Santana
Joyce is a very competent and creative professional. She has excellent communication and public relations skills. I had the pleasure to be her colleague at Empresa Brasil de Comunicação - EBC when we worked together on several projects of Internal Communication and Institutional Communication. I was particularly impressed by Joyce’s ability to handle multiple projects.She is purposeful, committed and has the genuine desire to work for the company and in search of a good organizational climate. She is a professional who makes the difference: is authentic and has a great capacity to inspire people. That’s why Joyce would be a true asset to any team.
Credentials
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Partner Accreditation: Implementation Strategy
Engaging NetworksDec, 2022- Nov, 2024 -
Building Online Communities
LinkedInJun, 2021- Nov, 2024 -
Excel Essential Training (Office 365/Microsoft 365)
LinkedInJun, 2021- Nov, 2024 -
Project Management
STEINBEIS-SIBE do BrasilMar, 2016- Nov, 2024 -
Project Management
EsafNov, 2015- Nov, 2024 -
Cultural Project Management
Sistema FIRJANFeb, 2013- Nov, 2024
Experience
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Grassriots Inc.
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Canada
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Advertising Services
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1 - 100 Employee
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Digital Marketing and Strategy Coordinator
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Nov 2021 - Present
- Support implementation of Digital marketing campaigns for clients - Develop and implement Email marketing / Marketing Automation campaigns (variety of platforms)- Build and Monitor Social Media campaigns (Google Ads, Meta, Twitter)- Data pull and Analysis (From Social Media Platforms and Google Analytics)- Build reports with insights and recommendations for Marketing Campaigns, Email performance, E-Commerce performance- Developed QA process to decrease mistakes and increase efficiency using Asana
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Fellow
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May 2021 - Nov 2021
On the fellowship program my main responsibility was shadowing my colleagues and learn. I performed some technical courses to learn about Facebook Ads Manager, Google Ads, Engaging Networks, Luminate. I also studied about Marketing Campaigns. I focused my practices in Email Marketing campaigns for Fundraising for Non Profit Organizations.As the time passed I started picking up the tasks and performing emails and ads build and pulling reports adding my insights and recommendations.I got a position offer on the team even before the fellowship program ended <3
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Freelance
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Toronto, Ontario, Canada
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Administration, Communications and Marketing Consultant
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Jan 2020 - Sep 2020
- Developed online stores on shopify - Implemented process to track the sales and keep inventory updated - Content plan creation for digital marketing strategies - Support the decision of channels and points of sales using data analysis tools - Developed online stores on shopify - Implemented process to track the sales and keep inventory updated - Content plan creation for digital marketing strategies - Support the decision of channels and points of sales using data analysis tools
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Public Outreach Fundraising
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Canada
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Fundraising
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200 - 300 Employee
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Fundraising Logistics Coordinator
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Aug 2017 - Aug 2020
- Managed a team of 6 people across Canada that were recognized for accuracy and agility in troubleshooting- Designed and implemented processes that reflected in over 20k per year on savings- Provided communication and data to support Payroll, HR, Finance, Client Services, and team managers- Took on the management of important processes in the company within less than 1 year in the role- Day to day property management and coordination with the landlord for 1,500 square feet of office space in Toronto, and overseeing the management of spaces in Ottawa and Vancouver- Handled donors (customer) relationship when representing charities face to face on streets, door-to-door and in malls
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Retail Spaces Manager
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Apr 2019 - Oct 2019
- Managed scheduling and coordination of 4 teams of 30+ members each, including bookings, setups, and disassemble of large displays- Negotiation and close of contracts managing a budget of over 500k per year- Ensure contracts with clients and vendors were being followed accordingly - Built relationships with 10 new property managers and took the program to different sites, where it could reach maximum results.- Created an organized process that could be replicated in Vancouver and Calgary- Based on the tracking system I created, directors could make better decisions regarding the cost-effectiveness of programs
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Face to Face Fundraiser
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May 2017 - Oct 2018
Represent Charities on Streets, Malls Booths and Door to doors bringing awareness about important causes and issues and collecting donationsOnboarding and Training of new fundraisers to company's culture and practices
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EBC
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Brazil
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Broadcast Media Production and Distribution
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700 & Above Employee
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Internal Communication and Events Specialist
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Jun 2013 - Jan 2017
- Improved the internal public perception of the company and engagement by 20% in 2 years - Planned and executed events, courses, and meetings, mobilizing over 6000 people per year on average. - Assisted a variety of TV and radio productions - Created content for the company's digital channels and social media (Blog, emails, newsletter) - Developed 3 programs for employees engagement from the concept to execution that were implemented in all 5 companies affiliates - One of the programs developed were incorporated by the community and is now part of the yearly events calendar of the city of Rio de Janeiro
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Injoy Creative
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São Paulo, Brazil
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Graphic Web Designer
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Feb 2011 - Nov 2016
- Created graphic art for digital and printed communications (Adobe Photoshop and Illustrator) - Built websites using WordPress (HTML, CSS), Wix - Designed branding projects - Created graphic art for digital and printed communications (Adobe Photoshop and Illustrator) - Built websites using WordPress (HTML, CSS), Wix - Designed branding projects
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Rio Criativo (Culture Division of Rio de Janeiro State)
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Rio de Janeiro e Região, Brasil
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Cultural Projects Advisor at Rio Criativo Program
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Dec 2012 - Jun 2013
- Assisted over 30 social projects/groups in organizing processes and documentation. Also helping them framing their ideas using Desing Thinking tools. - Produced courses on subjects such as proposal writing for grants, administration for social organizations, project management all focused on business in the creative sector - Assisted over 30 social projects/groups in organizing processes and documentation. Also helping them framing their ideas using Desing Thinking tools. - Produced courses on subjects such as proposal writing for grants, administration for social organizations, project management all focused on business in the creative sector
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Instituto Empreender
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Rio de Janeiro Area, Brazil
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Community Outreach and Events Coordinator
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Sep 2012 - Dec 2012
- Built relationships with companies to offer first job opportunities for youngers who just about entered the job market. - Organized 4 job fairs in public schools in Rio de Janeiro - Held 10 employability workshops to prepare the youngers for their first job interview - Organized 2 cultural events for a panoramic view of the job market on entertainment and creative business - Built relationships with companies to offer first job opportunities for youngers who just about entered the job market. - Organized 4 job fairs in public schools in Rio de Janeiro - Held 10 employability workshops to prepare the youngers for their first job interview - Organized 2 cultural events for a panoramic view of the job market on entertainment and creative business
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Incubadora Tecnológica de Cooperativa Populares da Universidade de São Paulo (ITCP - USP)
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São Paulo e Região, Brasil
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Project Development Manager
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Sep 2006 - Feb 2009
- Coordinated the execution of over 6 projects. - Grant writing including all three levels of government, corporate, and foundations - Built and manage relationships with members and areas of government, social movement, community leaders, professors, and students - Participated in Conferences, meetings, and workshops related to Solidary Economics, global food Security, Sustainable Development, Community Empowerment - Coordinated the execution of over 6 projects. - Grant writing including all three levels of government, corporate, and foundations - Built and manage relationships with members and areas of government, social movement, community leaders, professors, and students - Participated in Conferences, meetings, and workshops related to Solidary Economics, global food Security, Sustainable Development, Community Empowerment
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Education
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2021 - 2021
BrainStation
BrainStation Certificate, Design Thinking -
2011 - 2012
UFT / GAPI -Unicamp
Postgraduate Degree, Public Policies and Society -
2001 - 2005
Universidade Estadual Paulista Júlio de Mesquita Filho / UNESP
Bachelor of Arts - BA, Public Relations, Advertising, and Applied Communication -
2023 - 2023
BrainStation
BrainStation Certificate, Data Analysis
Community
