Experience

Honayda

• Lebanon
• Retail Apparel and Fashion
• 1 - 100 Employee

• Head of Business Support

  • Jul 2020 - Present

  • Managing and supervising a team of 14 employees including tailors, designers, sales & marketing and admin by formulating and activating a tailored process for an optimized workflow• Guiding and supervising the creation of the brand’s website as well as the implementation of its e-shop, by framing a straightforward interface with a user centric navigation for an enhanced buying conversion • Negotiating contracts with the company’s stakeholders from fabric suppliers to service providers..• Leading the team through both the 2020 Covid-19 crisis and the Lebanese economic collapse to ensure business continuity as well as drive operational efficiencies Show less

• Marketing and Sales Supervisor

  • Sep 2018 - Present

  • Representing the brand during the seasonal WRTW Paris Fashion Weeks and increasing wholesale accounts’ buying budgets by [70%] season on season. Assisting buyers in placing their orders all-through confirmation to delivery• Planning and executing photoshoots in Paris and Beirut for the seasonal collections by selecting and connecting teams of international artists, and deploying the necessary commercial materials for market weeks • Developing and implementing the brand’s marketing strategy (with a focus on the GCC market, representing 75% of the brand’s buyers), while ensuring a faithful representation of the brand’s image across its distribution channels as well as digitally • Championing the creation of brand decks and documents, press releases, and creative copy-writing• Working closely with the brand’s external PR agency to ensure key placements amongst international celebrities during award seasons (the likes of Shay Mitchell, Priyanka Chopra Jonas, Adriana Lima) and to secure editorial placements, feature interviews and brand stories in top international publications Show less



Caracalla Dance Theatre

• Lebanon
• Performing Arts
• 1 - 100 Employee

• Choreographer & Professional Dancer

  • Sep 2010 - Present

  • Danced in the 'Caracalla Dance Theatre' productions touring in the US, China, and the Middle East • Choreographed and taught dances of different styles: Hip Hop, Jazz and Contemporary • Danced in the 'Caracalla Dance Theatre' productions touring in the US, China, and the Middle East • Choreographed and taught dances of different styles: Hip Hop, Jazz and Contemporary



BLOM BANK s.a.l.

• Lebanon
• Banking
• 700 & Above Employee

• Assistant Public Relations Coordinator

  • Apr 2015 - Jul 2018

  Corporate Communications Department • Developed and implemented the corporate and retail marketing campaigns and communications • Worked alongside leading advertising agencies on new campaigns, from defining required end to end deliverables through production to final broadcasting and monitoring • Organized internal and external bank events from planning to actualization (End of year dinner hosting more than 2,000 employees, Social events tailored to high net worth clients etc..) Corporate Communications Department • Developed and implemented the corporate and retail marketing campaigns and communications • Worked alongside leading advertising agencies on new campaigns, from defining required end to end deliverables through production to final broadcasting and monitoring • Organized internal and external bank events from planning to actualization (End of year dinner hosting more than 2,000 employees, Social events tailored to high net worth clients etc..)



Leo Burnett MEA (Middle East & Africa)

• United Arab Emirates
• Advertising Services
• 100 - 200 Employee

• Intern

  • Jul 2013 - Aug 2013

  Planning department Planning department



Louis Vuitton

• France
• Retail Luxury Goods and Jewelry
• 700 & Above Employee

• Intern

  • Jul 2012 - Aug 2012

  Sales Associate Sales Associate