Joyce Gu

Intercultural market researcher at Cherry Blossoms Intercultural Branding
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Contact Information
us****@****om
(386) 825-5501
Location
Kowloon, Hong Kong SAR, HK
Languages
  • English Professional working proficiency
  • Chinese Native or bilingual proficiency
  • Dutch Elementary proficiency
  • Cantonese Elementary proficiency

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Credentials

  • CATTI international
    Chinese Accreditation Test for Translators and Interpreters Management Center
    Dec, 2021
    - Nov, 2024

Experience

    • Hong Kong
    • Market Research
    • 1 - 100 Employee
    • Intercultural market researcher
      • Apr 2022 - Present

    • United States
    • Real Estate
    • 700 & Above Employee
    • Consultant
      • Aug 2019 - Apr 2021

      - Provide consultancy services including market analysis, feasibility studies, development strategy studies for real estate companies, government in West China. - Participate in all facets of project management including in initial understanding, information search, report writing and presentation. - Work closely with marketing and communication team to draft various communications pieces, e.g. marketing materials of Chongqing JLL and pitch baselines to support marketing promotions and business development of Strategic Consulting Group and JLL Chongqing. Show less

  • WIETOP Research
    • 中国 北京
    • Senior Research Executive
      • Jan 2017 - Apr 2019

      - Day-to-day internal management of over 50 qualitative and quantitative research projects include project briefing, research design, fieldwork arrangement, interface with clients, etc. - Participate in moderation for qualitative methodologies, such as focus groups and in-depth interviews. - Inter and intra-office project coordination and analysis - Report writing for market research projects. - Day-to-day internal management of over 50 qualitative and quantitative research projects include project briefing, research design, fieldwork arrangement, interface with clients, etc. - Participate in moderation for qualitative methodologies, such as focus groups and in-depth interviews. - Inter and intra-office project coordination and analysis - Report writing for market research projects.

    • Technology, Information and Internet
    • 1 - 100 Employee
    • Intel Online Sales Group Sales Associate
      • Aug 2014 - Jan 2015

      - Collect pipelines from system integrators. - Promote Intel's products through online communication tools. - Provide online customer service. - Collect pipelines from system integrators. - Promote Intel's products through online communication tools. - Provide online customer service.

Education

  • Maastricht University
    Master's degree, Global Supply Chain and Change
    2015 - 2016
  • Avans Hogeschool Breda
    Bachelor's degree, International Business and Management Studies
    2010 - 2015

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