Experience

Elitetrax Marketing Sdn. Bhd.

• Malaysia
• Retail
• 1 - 100 Employee

• Marketing Communications Manager

  • Jul 2022 - Present

• Assistant Manager Marketing Communications

  • Jul 2019 - Present

  Oversee all digital marketing activities pertaining to in-store footfall/sales encompassing organic & paid mediaManage all out-of-home & in-mall advertisingCoordinating marketing strategies with landlords/malls Develop and manage marketing budget & campaign calendarPlanning & execution of market research



Sunway Medical Centre

• Malaysia
• Hospitals and Health Care
• 700 & Above Employee

• Assistant Manager, Digital Marketing & Communications

  • Jan 2015 - Jul 2019

  Development and maintenance of all websites under Sunway Healthcare Manage, plan & drive engagement on all social platforms Management of the digital signages around the hospital Content development (eg. Infographics, comic strips, video) SEO & SEM activation Developed digital communication for internal & external stakeholders 360 marketing campaign management Involvement in special projects (eg. Sunway The Good Run) Development and maintenance of all websites under Sunway Healthcare Manage, plan & drive engagement on all social platforms Management of the digital signages around the hospital Content development (eg. Infographics, comic strips, video) SEO & SEM activation Developed digital communication for internal & external stakeholders 360 marketing campaign management Involvement in special projects (eg. Sunway The Good Run)



Clozette Pte Ltd

• Marketing Lead

  • Mar 2014 - Nov 2014

  Strategically planned & executed all marketing efforts for the local market Management of marketing campaigns to reach traffic & social KPIs Main liaison for event & partnership collaborations within Malaysia & Singapore Drive advertising campaigns in Malaysia involving banner advertising, engagement of key opinion leaders & online/offline promotions Strategically planned & executed all marketing efforts for the local market Management of marketing campaigns to reach traffic & social KPIs Main liaison for event & partnership collaborations within Malaysia & Singapore Drive advertising campaigns in Malaysia involving banner advertising, engagement of key opinion leaders & online/offline promotions



Cinema Online

• Malaysia
• Online Audio and Video Media
• 1 - 100 Employee

• Assistant Manager

  • Oct 2010 - Mar 2014

  Manage all online / digital media campaigns Planning and execution of online campaigns for numerous brands & clients Preparing proposals and pitching to clients Generating reports on website statistics & monitoring of websites’ performance Assisted with content sales & management (eg. Selling of editorial content to other portals) In charge of promotions, contests & advertising on Cinema Online Handle enquiries (eg. T-shirt sales, contest & advertising, membership registration etc) Managing marketing interns/new trainees Proposing and execution of events/ roadshows Maintenance of Facebook pages (company’s & client’s) Show less



Freeform Sdn Bhd

• Malaysia
• Advertising Services
• 1 - 100 Employee

• Marketing Intern

  • Apr 2009 - Jun 2009

  Assisted with all marketing mechanics for 3 Freeform brands; KLue, Junk and Tongue-In-Chic Handling RSVPs for events such as Urbanscapes, KLue Plus 5, Chic Pop Getting sponsors which involves being in touch for magazines’ contest pages Collecting and compiling database Follow up with contest prizes, determining and notifying contest winners Assisted with all marketing mechanics for 3 Freeform brands; KLue, Junk and Tongue-In-Chic Handling RSVPs for events such as Urbanscapes, KLue Plus 5, Chic Pop Getting sponsors which involves being in touch for magazines’ contest pages Collecting and compiling database Follow up with contest prizes, determining and notifying contest winners