Joyce Essig

Adjunct Professor/Professional Development Instructor at Eastwick College
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us****@****om
(386) 825-5501

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5.0

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Vincent Bruno

I had the good fortune to hire Joyce amongst numerous candidates for our PR management position here at Crestron Electronics. Joyce is a fantastic PR Manager and she has a wonderful personality. She is responsible for the many terrific relationships we have with our industry press. We have a great appreciation for the opportunities Joyce secured for us and for how she prepared us for television and press interviews.

Jeffrey Mack

Joyce is amazing. She's a hard worker who can keep her cool while managing a variety of projects that are thrown at her from all directions. While she's a PR superstar, her wide-ranging knowledge and friendly personality allows her to contribute to the success of her organization in numerous ways and across various departments. Joyce is not afraid to roll up her sleeves and get dirty and she'll go out of her way to help her teammates in times of need. I would highly recommend Joyce for any PR roles and look forward to crossing paths in the future.

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Experience

    • United States
    • Higher Education
    • 100 - 200 Employee
    • Adjunct Professor/Professional Development Instructor
      • Nov 2022 - Present

      Implement Professional Development curriculum for graduating students in diverse industries as they prepare to start their new careers and job searches. Provide hands-on instruction focused on career coaching, guidance, resume/cover letter development, and interview preparations. Implement Professional Development curriculum for graduating students in diverse industries as they prepare to start their new careers and job searches. Provide hands-on instruction focused on career coaching, guidance, resume/cover letter development, and interview preparations.

    • United States
    • Broadcast Media Production and Distribution
    • 200 - 300 Employee
    • Public Relations Manager/Content Marketing Manager
      • Jan 2018 - Present

      Manages influencer marketing, PR and social media initiatives to drive LiveU’s broadcast, sports and vertical market channels and increase overall brand awareness. Produces live content at marquee events including CES, NAB, SXSW, Vidcon, and Twitchcon.

    • Marketing and Communications Manager
      • Sep 2016 - Jan 2018

      LiveU is driving the live video revolution, providing live video streaming for TV, mobile, online and social media. Driving internal and external communications to promote LiveU's award-winning technology. Influencer marketing, producing live shows from a content and talent perspective, content marketing, social media marketing, and Public Relations.

  • NJ Marketing Chick & Career Coach
    • Greater New York City Area
    • Owner/Career Coach
      • Aug 2016 - Present

      Sole proprietor of resume and career coaching business with database of 600 clients throughout the US. Leverage Marketing and Human Resources background to guide clients at every career level and industry with job searches and career planning, while promoting their unique skillsets and overall value. Conduct 1:1 sessions with clients to outline their qualifications and devise short/long-term plans to achieve career goals. Assist clients with creating and developing their resumes, cover letters, LinkedIn profile, portfolios, interviewing skills and other professional development skills required to facilitate a successful job search. Present professional development workshops and seminars to help candidates better compete in the marketplace with resume writing, interview, and interpersonal communication advice, ideas, and hands-on instruction. Host mock interview sessions with individuals and groups to prepare for phone, virtual, or in person meetings.

    • United States
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Account Director
      • Jul 2015 - Aug 2016

      GLA is a strategic marketing/communications/public relations company that has been working with many of the world’s most distinctive consumer electronics, lifestyle technology, and renewable energy brands since 1986. GLA strives to be a seamless extension of our client's business. Working side-by-side with our client partners, we devise the strategies and tactics that create winning campaigns. We are expert at both the strategic and tactical, providing services from social media and media relations to speech writing and white papers to conference planning. In addition to driving growth for the New Jersey PR agency, I conducted day-to-day account management, strategic counsel, media relations, event/conference planning, and new business development.

    • United States
    • Appliances, Electrical, and Electronics Manufacturing
    • 700 & Above Employee
    • Public Relations Manager
      • Oct 2010 - Jul 2015

      Responsible for leading media driven traditional and social campaigns, events and product launches to further elevate Crestron's presence among its core audiences. Event planning, tradeshow support, development of marketing materials (case studies, press releases, tip sheets, email broadcasts), project manage video tours of Crestron installations, coordination of photography, partnership/sponsorship coordination, social media engagement, social media content creation, and internal communications liaison.

  • Self-Employed
    • New York Metro
    • Freelance PR Consultant
      • May 2008 - Jun 2015

      Provided PR consulting, PR/social media strategy, media relations, product reviews coordination, event planning, celebrity wrangling, and media material development to fashion, consumer lifestyle, food, and retail clients. Provided PR consulting, PR/social media strategy, media relations, product reviews coordination, event planning, celebrity wrangling, and media material development to fashion, consumer lifestyle, food, and retail clients.

    • United States
    • Public Relations and Communications Services
    • 100 - 200 Employee
    • Account Executive
      • Aug 2005 - Oct 2010

      An extremely dedicated and passionate PR Professional with experience in consumer electronics, consumer packaged goods (fashion, pet and food categories) and nonprofit sectors. More than 5 years experience in media and blogger relations, media material development, creative mailers, Social Media Press Releases (SMPRs), tradeshow support, regional and national event planning and execution (Taste of the Giants, NY Jets Taste of the NFL, Help Bag Hunger, Casio's appearance at CES 2006-2010, Summer Solstice, Milk-Bone's 100th Anniversary Yearlong Celebration and World's Largest Doghouse, Pillsbury Bakeoff and much more!)

    • General Production Intern
      • Aug 2004 - Jan 2005

      Had the pleasure of working with various departments at the late night talk show including props, research and talent coordination. Highlights include eating lunch while Conan played the guitar and talking to Conan about Laguna Beach. Had the pleasure of working with various departments at the late night talk show including props, research and talent coordination. Highlights include eating lunch while Conan played the guitar and talking to Conan about Laguna Beach.

Education

  • Rutgers University
    Bachelor of Arts, Journalism & Media Studies, Political Science
    2001 - 2005

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