Marketing Analyst

• Oct 2022 - Present

Sr. Analyst, Strategic Marketing

• Sep 2020 - Oct 2022

Deploy and manage digital and direct mail acquisition campaign, including a/b testing, TFN matrix/database administration, budget management, collaborating with internal and external partners. Develop digital recruitment and retention strategies. Track and distribute web analytics – including multi-channel competitor analysis - to optimize user experience. Deploy and manage digital and direct mail acquisition campaign, including a/b testing, TFN matrix/database administration, budget management, collaborating with internal and external partners. Develop digital recruitment and retention strategies. Track and distribute web analytics – including multi-channel competitor analysis - to optimize user experience.

Marketing Manager

• Nov 2019 - Sep 2020

Executed integrated marketing strategy across all channels for health plan and provider key campaigns. Managed, measured, and reported on tactical execution of marketing strategy including promotional plans, campaigns, and launch plans designed to drive leads while also promoting and driving demand and utilization of organizational services supporting revenue and business goals. Executed integrated marketing strategy across all channels for health plan and provider key campaigns. Managed, measured, and reported on tactical execution of marketing strategy including promotional plans, campaigns, and launch plans designed to drive leads while also promoting and driving demand and utilization of organizational services supporting revenue and business goals.

Anti-Fraud, Bribery, and Corruption Associate

• Mar 2018 - Nov 2019

Investigation of gift and entertainment expenses for bribery or corruption indicators, conflicts of interest, and suspicious patterns or behavior. Maintain regulatory control frameworks designed to monitor employee compliance and policy adherence. Recommend enhancements to reporting software to increase efficiency, ensure compliance, and support sound risk-based decision making. Enhanced research, metrics, and report analysis. Regulatory risk awareness of procurement and political contribution law, Federal and State reporting requirements including SEC (FINRA), Treasury (FinCEN, OFAC), and IRS (FBAR). Cross-department collaboration with financial crimes investigation and surveillance teams. Show less

Co-Founder | Content Creator

• Jan 2018 - Jun 2019

Crafted compelling marketing content for social media, designed to increase customer engagement and interaction for a diverse array of small businesses. Utilized SEO best practices to increase visibility, organic growth, and inform future strategies. Analyzed campaign results, applied data analytics to drive strategic planning. Crafted compelling marketing content for social media, designed to increase customer engagement and interaction for a diverse array of small businesses. Utilized SEO best practices to increase visibility, organic growth, and inform future strategies. Analyzed campaign results, applied data analytics to drive strategic planning.

Brand Specialist | Fraud Investigator

• Dec 2014 - Mar 2018

Subject expert in intellectual property management, brand and communication strategy, and fraud investigation. Oversaw brand management system containing graphic and visual assets. Revised brand standards and editorial style guide into combined guidebook for internal and external application. Worked with marketing, communications, public relations, and social teams to maintain consistent internal and external messaging. Assisted in developing enterprise risk management framework and compliance program to assess and mitigate risk and ensure policy adherence. Worked with counsel, law enforcement, and regulatory agencies to investigate and assist in the prosecution of fraud committed both within and against the organization. Collaborated with audit, finance, human resources, and executive teams on investigations and to develop targeted anti-fraud and brand consistency training for staff and volunteers. Implemented automated reporting functionality on increased influx of reported fraudulent activity to reduce response time by 80%. Show less

Fraud Analyst

• May 2010 - Dec 2014

Forensic financial analysis on delinquent client accounts, specifically identifying fraudulent activity indicators. Investigated bankruptcy filings and delinquent or dormant accounts for recovery opportunities. Examined Dun & Bradstreet credit ratings and conducted intensive database research to successfully resolve outstanding legal issues. Conducted postmortem evaluations on unresolved accounts. Forensic financial analysis on delinquent client accounts, specifically identifying fraudulent activity indicators. Investigated bankruptcy filings and delinquent or dormant accounts for recovery opportunities. Examined Dun & Bradstreet credit ratings and conducted intensive database research to successfully resolve outstanding legal issues. Conducted postmortem evaluations on unresolved accounts.