Growth Manager - North America

• May 2021 - Present

Product Marketing Intern

• Aug 2019 - Jan 2020

• Assisted in the launch of the startup's website created through Shopify in preparation for C-Spray's Dragons' Den featured episode • Grew Amazon product sales by 350% after the episode aired, through search engine optimization, sponsored products advertising, and Google Adwords campaign • Developed an integrated marketing campaign strategy leading to an average CPC of $0.19 and a 4.6% conversion rate, resulting in a lower customer acquisition cost • Worked with other interns to improve marketing material for retail location Show less

Learning & Development Associate

• May 2019 - Aug 2019

• Participated in Agile development process for launch of internal Salesforce mobile app • Tested beta version of internal Salesforce mobile app and reported any bugs that were occurring to the engineering team • Conducted research and tested SaaS and CRM systems such as Zoom, Seismic, and Salesforce for the Digital Wholesaling project in order to design appropriate training material • Created templates for performance support documents resulting in a smoother on-boarding process for the sales team • Reorganized and produced user oriented documentation on the LMS (Learning Management System), making the material more accessible Show less

Founder

• Oct 2017 - May 2019

Waeward is an affordable backpack brand that follows a travelesque theme, believing strongly in the importance of generosity and social responsibility. With every backpack purchased, Waeward donates $5 towards providing school bags for Syrian Refugee children in Canada. Waeward is an affordable backpack brand that follows a travelesque theme, believing strongly in the importance of generosity and social responsibility. With every backpack purchased, Waeward donates $5 towards providing school bags for Syrian Refugee children in Canada.

Organizing Committee Vice President of Marketing

• Jan 2018 - Oct 2018

AIESEC Western is a local chapter of AIESEC Canada that is a part of the world's largest student-run non-profit organization. They work to facilitate global internship programs in over 120 countries.

Director of Internal Marketing and Communications

• Jan 2017 - Jan 2018

• Created content for social media campaigns on Facebook• Utilized Salesforce to keep in contact with leads and analyze statistics

CAISA Fashion Show Graphic Designer

• Sep 2017 - Apr 2018

CAISA Fashion Show is the largest student run fashion show in Canada. Each year, the annual charity fashion show raises money for the Children’s Health Foundation. CAISA has donated over $170,000 over the last 16 years to the Children's Health Foundation and has attracted audiences of 1500+ each year. CAISA Fashion Show is the largest student run fashion show in Canada. Each year, the annual charity fashion show raises money for the Children’s Health Foundation. CAISA has donated over $170,000 over the last 16 years to the Children's Health Foundation and has attracted audiences of 1500+ each year.