Senior E-commerce Executive

• Nov 2022 - Present

Responsible for executing the end-to-end online customer journey and the day-to-day site maintenance and optimisation involving: - Being responsible for the UX and functionality of the website, collecting and actioning analytics and customer insights to drive continuous improvement - Supporting technical troubleshooting and tackling any website issues - Driving a program of CRO improvement with responsibility for devising, running and measuring A/B tests in line with our roadmap and… Show more Responsible for executing the end-to-end online customer journey and the day-to-day site maintenance and optimisation involving: - Being responsible for the UX and functionality of the website, collecting and actioning analytics and customer insights to drive continuous improvement - Supporting technical troubleshooting and tackling any website issues - Driving a program of CRO improvement with responsibility for devising, running and measuring A/B tests in line with our roadmap and identifying opportunities - Using available traffic and customer data to continuously optimise the online experience, identify pain-points and sales opportunities - Ensuring the marketing/trading calendar is implemented from an Ecommerce viewpoint ensuring campaigns, launches and trading initiatives are actioned - Managing third-party development partner to deliver high quality, innovative change - Proposing developments and trade opportunities for the site based on industry best practice, and the fast-evolving e-commerce market Show less Responsible for executing the end-to-end online customer journey and the day-to-day site maintenance and optimisation involving: - Being responsible for the UX and functionality of the website, collecting and actioning analytics and customer insights to drive continuous improvement - Supporting technical troubleshooting and tackling any website issues - Driving a program of CRO improvement with responsibility for devising, running and measuring A/B tests in line with our roadmap and… Show more Responsible for executing the end-to-end online customer journey and the day-to-day site maintenance and optimisation involving: - Being responsible for the UX and functionality of the website, collecting and actioning analytics and customer insights to drive continuous improvement - Supporting technical troubleshooting and tackling any website issues - Driving a program of CRO improvement with responsibility for devising, running and measuring A/B tests in line with our roadmap and identifying opportunities - Using available traffic and customer data to continuously optimise the online experience, identify pain-points and sales opportunities - Ensuring the marketing/trading calendar is implemented from an Ecommerce viewpoint ensuring campaigns, launches and trading initiatives are actioned - Managing third-party development partner to deliver high quality, innovative change - Proposing developments and trade opportunities for the site based on industry best practice, and the fast-evolving e-commerce market Show less

Senior E-commerce Merchandiser

• Apr 2021 - Nov 2022

Responsible for driving the performance of amara.com across territories through increasing conversion, average order value while preserving margin performance. Influential in optimising the customer journey, through all channels and territories, ensuring AMARA is displaying the right category/product/brand at the right time to customers and the promotional calendar, with a strong knowledge of competitor activity. - Aid the delivery of sales targets through examining sales trends and… Show more Responsible for driving the performance of amara.com across territories through increasing conversion, average order value while preserving margin performance. Influential in optimising the customer journey, through all channels and territories, ensuring AMARA is displaying the right category/product/brand at the right time to customers and the promotional calendar, with a strong knowledge of competitor activity. - Aid the delivery of sales targets through examining sales trends and search terms to maximise the opportunities and improve under-performing products and categories - Produce analytical findings and regular category reports for key stakeholders to drive future site capabilities - Ensure content and marketing teams are aware of the opportunities and can respond appropriately - Optimising conversion through initiatives to improve commercial performance, such as providing recommendations and proposing changes to: - Redirects, search algorithms, search suggestions and search not found pages - Navigation, categorisation and filters - New landing pages, page improvements and new functionality - Onboarded and integrated Fredhopper merchandising tool to enable localised, algorithm-led merchandising and search - Part of the CRO Team, helping develop the roadmap to conduct A/B tests and develop new user experience updates onsite. - Recommend and deliver seasonal offers and promotions through targeting Marketing campaigns for categories - Liaise with category merchandisers to identify and targeting stock with slow rate of sale for sale incentives - Work closely with the Studio to ensure product imagery is consistent and accurately represents the product - Work closely with the customer service team to maintain flawless customer service across all territories - Currently 1 Direct Report

E-commerce Merchandiser

• Jun 2020 - Apr 2021

Responsible for implementing and monitoring the ecommerce trading activity on across AMARA.com site and all territories.

FR & EU Country Specialist

• Jan 2018 - Jun 2020

- Optimization of the FR website to enable growth and enhance user experience. - Working with many departments including Digital Product, Copy, Merchandising, Logistics (all departments of an ecommerce) to be able to achieve goals and negotiate the best way of ensuring a completely localised website. - SEO - Google Analytics research to determine areas of improvement/decline whether this is to do with conversion rate, or bounce rates of landing pages. - B2C Experience & B2B… Show more - Optimization of the FR website to enable growth and enhance user experience. - Working with many departments including Digital Product, Copy, Merchandising, Logistics (all departments of an ecommerce) to be able to achieve goals and negotiate the best way of ensuring a completely localised website. - SEO - Google Analytics research to determine areas of improvement/decline whether this is to do with conversion rate, or bounce rates of landing pages. - B2C Experience & B2B Experience with our Trade Team - Gathering data and reading revenue reports to ensure we are on track/working beyond our target KPI's throughout the year. - Monitoring costs for marketing in France to ensure our P&L stays aligned.

French Customer Service Advisor

• Sep 2016 - Jan 2018