Experience

10 Eleven Showroom

• Retail Apparel and Fashion
• 1 - 100 Employee

• Brand Manager, Pam & Gela / Senior Account Exectuive, Haute Hippie

  • Nov 2012 - Present

  10 Eleven Showroom, New York, NY Brand Manager, Pam & Gela, December 10th 2013 – March 13th 2015 • Managed and led the launch of Pam & Gela 2014 collection which generated sales of $7mm. • Opened accounts totaling 60% of gross sales including Bloomingdales, Neiman Marcus, Intermix, and Saks 5th Ave, • Created weekly selling tools to present to design, production, and senior management to improve sales for future deliveries. • Updated and projected seasonal merchandising plans by style. • Increased receipt plans within season by analyzing profitability reports and planning in season designer events at Bloomingdales 59th St. and Neiman Marcus Topanga. • Successfully opened 50 new specialty stores within the first season. • Negotiated department store terms by analyzing financial scenarios that worked within Pam & Gela’s budget. Senior Account Executive, Haute Hippie, November 14th, 2012- December 31st, 2013 • Managed top retail department stores such as Bloomingdales, Bergdorf Goodman, Shopbop, Saks direct, Neiman Marcus direct which generated $3m. • Built analytical projections for HH focused on by door sales vs stock plan that tied into a $10m receipt plan that were approved by retailers such as Neiman Marcus. • Successfully achieved 25% sales growth in Spring 2013. • Organized a runway show at Bergdorf Goodman to kick off the fall season for HH. • Increased sales by 15% in key Neiman Marcus doors by organizing product knowledge seminar and personal appearance events.



David Lerner

• New York, NY

• Director of Sales

  • Feb 2012 - Nov 2012

  * overseeing sales for domestic & international wholesale accounts. * creating merchandise planning reports. * implementing sales goals/plans for sales staff *managing & growing sales for major retailers. * increasing sales through product development * overseeing sales for domestic & international wholesale accounts. * creating merchandise planning reports. * implementing sales goals/plans for sales staff *managing & growing sales for major retailers. * increasing sales through product development



Simon showroom- bailey 44

• Account Executive

  • Jul 2008 - Jun 2012

  Simon Showroom, New York, NY Account Executive, Bailey 44, July 22, 2008 to June 2012 • Managed and grew relationships with over 200 specialty store retailers and major department stores, such as Bloomingdales, Saks & Lord & Taylor. • Successfully achieved sales volume from $4MM to over $7MM from 2009-2011, representing Bailey 44. • Analyzed profitability & style selling reports for Bloomingdales, Saks, & Lord & Taylor. • Prospected and successfully opened major department stores and specialty chains such as Saks 5th Ave, South Moon Under, Darien Sportshop, & Tony Walker. • Identified open to buy opportunities for Bloomingdales to maximize Bailey 44 sales. • Created merchandising guidelines and presented Bailey 44 at major department store seminars.



Ralph Lauren

• United States
• Apparel & Fashion
• 700 & Above Employee

• Retail planning and Account executive

  • Jan 2006 - Jan 2008

  Polo Ralph Lauren Ralph Lauren Childrenswear, New York, NY Retail Analyst, July 17th 2006 – May 10, 2008 • Developed and implemented business plans with Macy’s North and Nordstrom’s to achieve corporate sales goals. • Partnered with the sales team to ensure seasonal plans met the business objectives and needs for Macy’s North in collaboration with buyer. • Reported weekly shipping and financial earnings to the senior management team and strategies to hit EOM goals. • Developed and executed in season action plans to improve OTB forecast, reacting to business trends, resulting in improved natural margin performance. • Created margin analysis reports for senior management. • Developed and published the Competitive Mall Analysis report to Sales team and make comparisons to identify account and size-range of business.



Polo Jeans

• Account Executive

  • 2004 - 2006



New Direction

• Account Executive

  • 2002 - 2004

  Account Executive for a multi brand showroom. Account Executive for a multi brand showroom.