Experience

Quester Strategy and Insights
• VP, Social Narratives

  • Nov 2021 - Present


LRWMotiveQuest

• • Jan 2021 - Oct 2021

• • Feb 2016 - Oct 2021

• • Jan 2017 - Jan 2021

• • Feb 2016 - Jan 2021



C+R Research

• United States
• Market Research
• 100 - 200 Employee

• • Apr 2015 - Jan 2016

  More organized chaos, more moving parts. More fun and adventure in the ever evolving world of Online Qualitative.

• • Jun 2011 - Jan 2016

  Aka, Director of Organized Chaos, which simply means managing all the moving parts for successful communities, online qualitative offerings as well as internal panels. Have a solid background in both Quant and Qual, which gives me a unique skill set for the exciting challenges as these worlds blend/blur/morph into each other. Making people and processes work together as efficiently as possible is a strong point. Looking to new technologies, and platforms to create well thought out, innovative research studies that are not only engaging and fun but also serve the client research needs. Keeping fluid in approach to all areas of research, from initial design, screening, and recruitment, to analytical organization of the data. My team handles all the framework of communities, online panels and online qualitative studies as well as supports the moderators in serving the best needs of our clients. We continually create and refine processes along with best practices for all areas of this segment of research. Teamwork is not just a buzzword but a commandment which I believe not only creates a growth potential working environment but also highlights the most coherent and thoughtful research. Show less

• • 2004 - Jan 2016

  Support qualitative and quantitative research. Qualitative encompasses various boards/communities/online solutions. A collaborative approach is used to uncover insights, bring findings to light and deliver the rich abundant flavor of the respondents experience to the client report/summaries. This is done by managing and motivating a group of creative professionals. The quantitative side is a mix of traditional methodologies and new emerging techniques, using traditional coding methods in addition to more qual based ideas (word clouds, co-occurence charts, other various reports that keep data "alive"). The goal of C&R is to maintain the richness and vibrancy of the captured verbatim. We want to capture not only the quantity of the idea but also the true essence. We strive to quantify our findings without flattening the story. Show less



Synovate

• Market Research
• 700 & Above Employee

• • 1992 - 2004

• • 1992 - 2004