Chief Marketing Officer

• feb. de 2023 - - actualidad

Founding Member

• jul. de 2019 - - actualidad

Chief Revenue Officer (CRO)

• ene. de 2022 - feb. de 2023

Chief Marketing + Product Officer

• oct. de 2017 - ene. de 2022

The US workforce is not monolithic. We are the experts in employment engagement and superior preventive health and primary care. Most employers and corporations see rich diversity across age, gender, lifestyles within their employee populations – which leads to great diversity in media consumption and preferences. At, EHE Heath, we partner with our customers’ teams to deliver the most relevant content to the employee – reaching them where they physically (channel) and mentally (messaging) are.

VP, Marketing

• oct. de 2016 - oct. de 2017

VP, Head of Marketing

• nov. de 2013 - may. de 2016

As Vice President of Marketing, I was responsible for the branding, marketing, and communications initiatives for the company. A brand strategist with a proven track record for creating profitable marketing solutions, I was charged with fueling consumer engagement, brand awareness and market share for the company - caring for both on and off-line touchpoints (specifically - press, SEO/SEM, advertising, strategic partnerships and content development and distribution). As Vice President of Marketing, I was responsible for the branding, marketing, and communications initiatives for the company. A brand strategist with a proven track record for creating profitable marketing solutions, I was charged with fueling consumer engagement, brand awareness and market share for the company - caring for both on and off-line touchpoints (specifically - press, SEO/SEM, advertising, strategic partnerships and content development and distribution).

Marketing Director

• oct. de 2012 - nov. de 2013

Associate Director, Marketing, bon appétit

• ene. de 2011 - oct. de 2012

VP, Head of Account Management

• 2007 - 2010

• Partnered with C/VP-level clients to ensure proper business development and marketing objectives, growth and branding goals are achieved. Accounts of focus: Burger King, Colgate-Palmolive, The Home Depot, Johnson Products Company• Collaborated with the Chairman/CEO and Senior Management Team to direct and manage UWG services including development and execution of branding and advertising strategy and marketing initiatives that drive client business objectives. • Served within a hybrid capacity to New Business, working with the team to ensure on-going initiatives are explored and developing an annual new business strategy.• Worked closely with Finance and Agency GAD’s to conduct analysis and clearly define a path to meeting financial objectives, as well as monitor performance against KPIs.

Account Director, Verizon Telecommunications

• 2006 - 2007

• Recruited to launch and staff Burrell’s NYC satellite office. Responsible for the daily operations and management of the NYC staff and accounts. Managed 7 employees.• Responsible for driving sales through implementation of both awareness and acquisition based marketing communication initiatives across internal and external audiences, as well as:o Measuring impact of communications initiatives to ensure commitment view attainment, contributing to profitable revenue growtho Collaborating across organizational boundaries to ensure strategic alignment of all marketing activities• Worked closely, with Senior/VP Client team, via an three-day per week presence within the Verizon corporate offices, to plan and develop budgets, measure sale performance and identify strategic partnerships for key product launch among the African American segment – Verizon FiOS – beyond the telecommunications space and as a new entry into the entertainment space.• Responsible for maintaining and increasing profitability for the corporate branding and new initiatives, specifically for the Youth and Urban segments for both national and regional business initiatives.• Served as point person/key contact to international dignitaries, corporate, civic, and cultural leaders, and sports and entertainment celebrities.

Account Supervisor, American Express (TCPS Worldwide)

• 2005 - 2006

• Responsible for the strategic and creative development for the North American travel and gifting ATL, direct and interactive initiatives.• Coordinated and managed the relationship with all International Clients (per region) and the local O&M agencies, while leading the development of annual marketing plans.• Led the international strategic development process for advertising and marketing initiatives in the UK, Germany, Japan, Mexico, Argentina and Russia markets.• Managed a team of 4 Account Managers; coordinated the cross-discipline of the internal departments – Brand Strategists, Digital Strategists and Media.

Account Supervisor (L'Oreal USA: Maybelline/Garnier & SoftSheen-Carson)

• 2004 - 2005

• Managed the global strategic positioning, launch and creative execution for the ethnic skin and haircare L’Oreal brand – SoftSheen-Carson.• Provided strategic direction and insight for integrated marketing communication effort for both SoftSheen –Carson and Garnier Skincare.• Responsible for the integrated global launch of the new SoftSheen-Carson brand.• Coordinated and lead the strategic development and management of the US skincare launch Garnier Nutritioniste.• Utilized quantitative data to optimize Global product concept prior to developing creative launch Campaign for the US market. Qualitative utilized to validate assumption/hypotheses to aid in successful launch.• Created streamlined process to maintain coordination and communication with Publicis Paris and L’Oreal Global (DMI – Paris) offices regarding local strategies and in-market launch activities.• Supervised direct reports, technical and administrative personnel at various team levels to execute project responsibilities.• Improved efficiency and productivity by reorganizing department into an account-specific operational structure.• Served as point person/key contact to spokespersons.

Account Supervisor (BellSouth Corporation)

• 2002 - 2004

• Managed the strategic and creative development of the BellSouth Answers brand campaign across broadcast, print and online media.• Lead integrated strategic approach across traditional and direct response media to launch the long distance in the BellSouth region.• Responsible for the management and growth of junior team members. • Managed the strategic and creative development of the BellSouth Answers brand campaign across broadcast, print and online media.• Lead integrated strategic approach across traditional and direct response media to launch the long distance in the BellSouth region.• Responsible for the management and growth of junior team members.

Account Executive - truth.com Campaign

• 1999 - 2002