Experience

Hi Mum! Said Dad

• United Kingdom
• Design Services
• 1 - 100 Employee

• Senior Account Director

  • Dec 2022 - Present

  Hi Mum! Said Dad was born out of an ambition to use creativity, technical know-how and fundamental truths to break new ground and use digital to solve problems for people and businesses.These are the principles that have been guiding our mission ever since. It’s a simple equation that has seen us drive value for some of the world’s best businesses, organisations and entrepreneurs. Core client: 4-h.org. 4-H is a U.S.-based network of youth organizations whose mission is to engage youth to reach their fullest potential while advancing the field of youth development. Show less



WEBBER MEDIA LTD

• United Kingdom
• Education Administration Programs

• Digital Strategist

  • Sep 2012 - Present

  I specialise in digital consultancy, helping individuals/SMEs with their PPC, SEO, Influencer Marketing & Social Media strategies. I am also a NCTJ trained journalist, having written offline and online copy for a number of b2b, b2c and niche sites. My recent client portfolio includes: ☆ London-born design label working with rare, solid materials to make extraordinary items for everyday use (busterandpunch.com) ☆ Award-winning site bridging the gap between dog borrowers and owners (borrowmydoggy.com) ☆ International, award-winning dating site (lovestruck.com) ☆ CRM and Marketing software built to help teams attract, engage and nurture leads (SalesSeek.net) ☆ Connecting pet owners to pet care providers PawSquad (pawsquad.com) ☆ Location-based social discovery service app iOS/Android (feeld.co) ☆ Icelandic tour operator Hello Iceland (helloiceland.is) ☆ Large, international financial services organisation. Key tasks have included building out PPC campaigns and aligning with existing social media content, UI/UX analysis for large-scale website builds, organising multi-model photography shoots and rolling out an extensive LinkedIn guide to nationwide Relationship Managers. • I have trained charities including Ehlos-Danlos Support UK (ehlers-danlos.org) and Diversity Role Models (diversityrolemodels.org), plus agencies including Tala PR (talapr.co.uk) and Digital MR (www.digital-mr.com) and regional publication Jewish News (totallyjewish.com/the_jewish_news). • I have had guest speaker slots at Westminster University and UCLH. • I am acting as a digital advisor for settled.co.uk, a platform/online estate agency connecting buyers to sellers and landlords to tenants. • I am acting as a digital advisor for Tutamantic, a rapid threat modelling cyber security solution. • I am acting as thought leadership consultant for Richard Morris, an EOS implementer --> eosworldwide.com/richard-morris Show less



Black Diamond Agency

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Senior Account Director

  • Aug 2022 - Jan 2023

  Founded 28 years ago out of a passion for adventure and travel, Black Diamond has been on quite the journey and grown to become the UK’s only truly integrated travel marketing specialist. We have deep sector expertise in travel destination, hotel and airline representation, developing effective, measurable and award-winning PR, marcomms, digital marketing and consumer-facing campaigns for our 50-client strong portfolio. Founded 28 years ago out of a passion for adventure and travel, Black Diamond has been on quite the journey and grown to become the UK’s only truly integrated travel marketing specialist. We have deep sector expertise in travel destination, hotel and airline representation, developing effective, measurable and award-winning PR, marcomms, digital marketing and consumer-facing campaigns for our 50-client strong portfolio.



AGENCY TK

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Senior Account Director

  • Apr 2022 - Aug 2022

  As an agency we’re small enough to work in close partnership with our clients, but big enough to meet the needs of global brands. No matter the sector or size of a company, we’re here to make an impact. We take on a project when we know the outcome will be here to stay. Notable client work: Sproud --> https://agencytk.com/work/sproud-2/ Molton Brown --> https://agencytk.com/work/molton-brown-brand-experience/ Silverstone --> https://agencytk.com/work/silverstone-rebrand/ Cavendish Square --> https://agencytk.com/work/cavendish-square/ Kenwood Vineyards --> https://agencytk.com/work/kenwood-vineyards/ Show less



Sectorlight

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Senior Account Director

  • Dec 2021 - Apr 2022

  As a fully integrated independent London creative agency, we have multiple teams of creative consultants who work across digital, branding and marketing in order to craft a solution that meets your goals. Latest Strategy & Research projects - LSQLONDON - The Shard - Thomas Cole Kinder Latest Branding projects - 33 Davies Street - LSQLONDON - The Shard - 33 Central - 6 Bevis Marks Latest Marketing projects - Port Baku Azerbaijan - Canary Wharf - Spinningfields Regeneration - LSQLONDON CG Architect Eighteen awards won PMA Eighteen awards won TCA Three awards won PWC One award won IMA Three awards won IPA Three awards won Part of the Raconteur Group. Show less



Incisive Edge

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Account Director

  • Jan 2021 - Dec 2021

  Leading client performance in the b2b space across the UK, EMEA and US. ► IS THIS WHAT YOU WANT? To combine a crystal clear position and messaging which resonates with your target audience with a practical marketing strategy and execution plan which delivers exceptional growth. ► WHAT WE DO: We position your tech platform so that the value you deliver and your competitive differentiation is crystal clear and resonates with your target audience at every stage of their buying journey. Benefit-driven messaging will ensure they engage with you. Most of our work starts with nailing your VALUE PROPOSITION, so it is crystal clear and speaks to your target audience. No fluff, no wiffle-waffle, no me too. We explain the true value your tech and your business delivers, in language that your prospects can understand – not jargon. We make sure your prospects can see exactly what it is your business does, why you are different and the problem your tech solves – specifically for them. Building on your stellar proposition, we then create your marketing strategy. Not a happy clappy strategy that leaves your budget straining, your team at their wits end and your message diluted, but a highly practical, focused and prioritised strategy that is designed to fill your pipeline with qualified leads. ► YOUR STRATEGY will get you conversations and demos with the people who are looking for exactly what you do, every single month. Month after month. ►We don’t do standard or pre-packaged. We’re not tied to using one platform or the other. Every strategy is unique and takes into account your team, your available time, your resources and your budget. Show less



WOW Tech Group

• Germany
• Computers and Electronics Manufacturing
• 1 - 100 Employee

• Digital Marketing Expert

  • Sep 2020 - Jan 2021

  Driving influencer, brand and celebrity partnerships to be the premier provider of sexual health and wellness products. Driving influencer, brand and celebrity partnerships to be the premier provider of sexual health and wellness products.



Big Rock Marketing Agency

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Client Director

  • Oct 2019 - Sep 2020

  Big Rock is one of London’s most progressive digital performance agencies, from scale-up Fintechs like ClearScore to well established global brands like Direct Line and Aon. Since 2011, we’ve challenged traditional approaches, putting results, data, and innovation at the core of our model while always delivering knock-out content through our award-winning in-house creative production team Pebble Studios. Current client portfolio: CNBC, AcadiaSoft, Rize ETF, Bluestone Mortgages, Beanstalk App Show less



Powerleague

• United Kingdom
• Sports Teams and Clubs
• 100 - 200 Employee

• Head of Digital Marketing

  • Feb 2019 - Oct 2019

  Powerleague is the original and premier provider of commercial small sided football in the UK. It all started in 1987 in Paisley, Scotland, and we are now the world’s largest provider with over 38 community Clubs across Europe. Our clubs are about bringing local people together, sharing the good times as a community, being proud of where we’re from and being the local home of 5-a-side. Each of our clubs has their own individual Club Crest that represents their local community. Come and join your Powerleague Community Club today. Show less



Justix GmbH

• Germany
• IT Services and IT Consulting
• 1 - 100 Employee

• International Content Marketing Lead

  • Feb 2018 - Jan 2019

  nl.hellolaw.comWe’re a multinational LegalTech startup based in Cologne (Germany) and Maastricht (Netherlands) with a team of 100+ people working on the digitalization of legal services. Our mission is to make legal services simple and easy via great technology.With our brand HelloLaw, we have 100,000+ users and have solved 300,000+ legal cases already. We have answered 40,000+ questions, have 550+ lawyers in the Netherlands and solved 95% without trial. Now we’re now working on taking legal services to the next technological level and scaling.Justix is the company builder behind HelloLaw run by a team of experienced digital experts and serial entrepreneurs. Show less

• Online Marketing Specialist

  • Sep 2017 - Feb 2018



Digital Innovation Group

• United Kingdom
• Technology, Information and Internet
• 1 - 100 Employee

• Social Media Director

  • Jun 2016 - Jul 2017

  DIG represents a full-service digital solutions group that has delivered innovative solutions, products and marketing campaigns. Within DIG, DanDan Digital is a growth marketing lab with a focus on the startup and early stage business market. We employ proven methods to grow your business and borrow innovative approaches from the successful ideas in the market. Recent recipient of award-winning "Savage Cuts" digital campaign by "The Grocer" Magazine. Why ‘Growth Marketing Lab’? The marketing approach we use is perfectly suited for a business in its growing stages and we base our process on methodical experiments to find out the best possible solution. We recognised the opportunity to help early stage businesses after realising that the traditional marketing agency fees and services are ill fitted for them. We know how to use modest marketing budgets to generate growth and we expect that our clients’ success will be mutual. Show less



Accelerate Digital

• United Kingdom
• Advertising Services

• Social Media Strategist Lead

  • Feb 2016 - Jun 2016

  Accelerate Digital is a pioneer within the new wave of agencies powering the digital economy. We create outstanding digital experiences, engaging content and social conversations powered by big data and analytics, and help improve marketing performance through our data science and digital media capabilities. We help to incubate start-ups and new ventures and get them to market quickly and effectively by providing excellence in Digital Experiences, Performance, Content and Social. We were created by Blenheim Chalcot – a privately-owned investment group. Since its inception in 1998 Blenheim Chalcot has built over 40 businesses in a variety of sectors, including IT services and outsourcing, financial services, education, travel, software, sport and media. Today, Blenheim Chalcot companies have sales of over £400m and employ in excess of 3000 people. Portfolio here: www.acceleratedigital.com/our-work Show less



Queer Booth Ltd.

• Entertainment

• CEO and Founder

  • Jul 2015 - Dec 2015

  Confirmed speaker for 'Queers in Tech' Unit Festival in Berlin. More info --> unit-festival.com. As featured in Curve and LOTL magazines. A brand new app for the LGBTQ community & their friends. Concept created by a LGBTQ member. Download NEW VERSION 1.2 now --​> http://itunes.apple.com/gb/app/id999766036 Celebrating diverse styles is the heart of Queer Booth. Ever wondered what you would look like in a bear, fetish or Pride style? Or how about in an urban, Victorian or disco style? The LGBTQ community represents so many positive, exciting types of self-expression — many can be found here at Queer Booth. Queer Booth manifesto: To see yourself differently. How it works Head over to the 'Dressing Room’ and select an image from your camera or from a pre-existing image on the gallery. Next, choose from a range of free and unlocked designs, which can be customised by colour and style. Select these assets to get the look you want. You can customise captions too. Hit 'Make Me Over'​ and voila, your new snap fabulous look awaits! Features Smart face detection will help format your image, so your head and shoulders snap looks the best! Customise sentences, if you’re happy to spread the love please use the hashtag #queerbooth Securely share on social media (including Facebook and Twitter), via SMS or email Support For feedback and suggestions, please email us at hello@queerboothapp.com. Thank you! Planet London says: "Really fun app, would definitely recommend using within our community." Friends say: “It’s innovative, original and quirky.” “Let’s embrace diversity in a positive way; just what the community needs!” “Fashion is passion!” Show less



Carve

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Digital Media Consultant (Freelance)

  • Jun 2014 - Dec 2014

  • Working with the agency team to provide consultative advice and delivery on a range of digital tasks • Key focus includes: Best practices around PPC/Social Media and Community Management maintenance and reporting Carve is a boutique social business consultancy that helps organisations improve business and sales performance through the strategic use of social media, mobile and networking technologies. Founded in 2006, Carve has advised more than 75 organisations across B2C & B2B. Client portfolio includes: Novartis, EY, RB, IHG and Manpower. Show less



Forever Beta

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Senior Digital Strategist and Community Manager (Freelance)

  • Apr 2014 - Jun 2014

  • Working with the agency team to provide consultative advice and delivery on a range of digital tasks from ideation to concept • Compiling a monthly editorial calendar, delivering content and sourcing guest bloggers • Producing eStore/eCommerce copy • Overseeing key channels (Facebook, Twitter, You Tube, Pinterest, Instagram, LinkedIn etc). Working with design to generate a branded asset library • Consulting on site architecture and UI, analysing wireframes and design/development team Follow @Forever_Beta on Twitter, Forever Beta on Facebook or Forever Beta on LinkedIn. Award-winning MAA Breakthrough Agency of the Year 2012: forever-beta.com/work Show less



Marketing Samurai LLC

• London/NYC

• Head of Community Management (Freelance)

  • Mar 2013 - May 2014

  • Generating email marketing newsletters using Infusion Soft, reporting on key metrics and applying learnings on future output • Compiling a monthly editorial calendar, delivering content and sourcing guest bloggers • Building a robust comms roadmap, sourcing interns to serve expanding client base • Writing proposals, producing eStore/commerce copy • Overseeing all channels (Facebook, Twitter, You Tube, Pinterest, LinkedIn and the blog). Working with design to generate a re-branded asset library • Sourcing transatlantic industry professionals to serve an expanding cross-vertical client base and advising on training courses/modules to serve client needs • Advising on WordPress plug in selection for an eCommerce platform • Consulting on site architecture and UI, analysing wireframes with CEO and design/development team • Recent example of project management work: urbanelectricpower.com Follow @NYCMarketingCo on Twitter Show less



Maistro Group

• United Kingdom
• Professional Services
• 1 - 100 Employee

• Senior Community Manager

  • Dec 2012 - Mar 2013

  • Developing innovative and creative engagement mechanisms, managing the best ways to interact with the different groups and be responsible in particular for growing the expert crowds, meeting our quarterly and annual growth targets • Developing social media programs and strategies to grow all our channels in terms of engagement, positive sentiment and relevance for core audiences of customers, prospects, influencers, press and observers • Overseeing all channels (Facebook, Twitter, You Tube, Pinterest, LinkedIn and the blog) • Developing an effective content strategy and plan to increase communities in size and engagement • Building the community marketing plan Follow @blurGroup on Twitter, blur Group on Facebook or blur Group on LinkedIn at http://linkd.in/VA9XTf Show less



Yazino

• United Kingdom
• Computer Games
• 1 - 100 Employee

• Community Manager

  • Oct 2011 - Dec 2012

  • An online Community Manager helping to maintain and oversee moderation of a global online community of 600k + • Working with the Product/UX/Marketing team to devise and implement strategies on Facebook, Twitter, Pinterest, LinkedIn, You Tube and WordPress • Working closely with the Marketing team to develop new content and promotions to entertain and retain existing and attract new users • Implementing iOS and Android comms strategies • Identifying and engaging advocates and influencers • Helping to shape ambassador and blogger programs and manage their execution • Developing brand awareness among targeted communities and fuel word-of-mouth • Aggregating and clearly articulating user sentiment and feedback to be shared with both the marketing and product teams including issues, FAQs, trends, customer requests, etc. • Analysing and making actionable suggestions from social monitoring data • Assisting the marketing team in executing social and creative projects • Establishing and reporting community metrics on a regular basis, including recommendations and insights Show less



The Kuyu Project

• United States
• Technology, Information and Internet

• Volunteer (Digital Media Teacher at Keta Senior Technical High School)

  • Oct 2011 - Nov 2011

  • Passionate about Africa, education and online, I got in touch with the Kuyu Project to offer my teaching services to pupils of the Keta Senior Technical High School. • In tandem with Gameli Adzaho and Mac-Jordan Degadjor, I taught up to 50 pupils (aged between 14-19) key modules on Google's suite of products, mobile technology (in Africa and globally), the tenants of SEO and PPC and an introductory guide to Social Media. Presentations included hands-on training and ongoing mentorship. • Passionate about Africa, education and online, I got in touch with the Kuyu Project to offer my teaching services to pupils of the Keta Senior Technical High School. • In tandem with Gameli Adzaho and Mac-Jordan Degadjor, I taught up to 50 pupils (aged between 14-19) key modules on Google's suite of products, mobile technology (in Africa and globally), the tenants of SEO and PPC and an introductory guide to Social Media. Presentations included hands-on training and ongoing mentorship.



Say Media

• Advertising Services
• 1 - 100 Employee

• Client Service Manager

  • May 2011 - Aug 2011

  • Acting as part of the team involved in transforming a Media Planner/Buyer brief from concept to proposal stage • Working with Account Directors in the Tech/Retails sectors advocating SAY's Media display offering to vertical specific agencies/clients • Liasing with the Comms team writing company blogposts @ saymedia.com • Acting as part of the team involved in transforming a Media Planner/Buyer brief from concept to proposal stage • Working with Account Directors in the Tech/Retails sectors advocating SAY's Media display offering to vertical specific agencies/clients • Liasing with the Comms team writing company blogposts @ saymedia.com



Pipon Solutions

• United Kingdom
• IT Services and IT Consulting
• 1 - 100 Employee

• Digital Consultant (Freelance)

  • Mar 2011 - May 2011

  • Generating and proofreading financial-related SEO copy, by analysing keyword density across a number of sites and using eBlogger • Brainstorming business development strategy focusing on new client acquisition • Helping to interview applicants to grow the company • Building a LinkedIn advertising campaign for a blue-chip financial client • Helping to develop Social Media reporting documents using Sysomos/Radian6 • Generating and proofreading financial-related SEO copy, by analysing keyword density across a number of sites and using eBlogger • Brainstorming business development strategy focusing on new client acquisition • Helping to interview applicants to grow the company • Building a LinkedIn advertising campaign for a blue-chip financial client • Helping to develop Social Media reporting documents using Sysomos/Radian6



Groupon

• United States
• Technology, Information and Internet
• 700 & Above Employee

• Blogger (Freelance)

  • May 2010 - Oct 2010

  • Writing weekly blogs on discounted group buying offers. One of first five bloggers selected to write in London. • Writing weekly blogs on discounted group buying offers. One of first five bloggers selected to write in London.



Qype

• Germany
• Technology, Information and Internet
• 1 - 100 Employee

• Blogger/Events Planner and Local Guru (Freelance)

  • Apr 2008 - Oct 2010

  • Graduating from writing standard reviews to ‘Guru’ status for the European-wide review website, now commissioned for 15 reviews, two guides and four blog posts using Word Press 2.6.3 application. Additionally responsible for hosting monthly ‘Guru’ events across London • Ranking Top 10 in London and Top 50 globally across 250,000 members worldwide • Graduating from writing standard reviews to ‘Guru’ status for the European-wide review website, now commissioned for 15 reviews, two guides and four blog posts using Word Press 2.6.3 application. Additionally responsible for hosting monthly ‘Guru’ events across London • Ranking Top 10 in London and Top 50 globally across 250,000 members worldwide



Google

• United States
• Software Development
• 700 & Above Employee

• Account Strategist

  • Jul 2006 - Aug 2010

  • Project managing client advertising accounts at a Pan European level • Acting as a digital consultant for mature travel clients, with high level support on new product launches • Optimising keyword lists and creative ad text in order to maximise advertisers' ROI • Leveraging all available resources including Optimisation, Sales Engineering, Product Management, Marketing and Technical Support • Acquiring knowledge of the travel industry with emphasis on the airline, hotel and car hire sector • Identify opportunities to increase advertiser performance and investment • Serving as a senior resource for the Advertising Operations team • Liaising with Marketing on Consumer Applications project/Corporate Communications on releasing daily Press Releases to the floor * Working closely with local Industry Analysts to create European level analysis, best practice and methodologies * Coordinating global initiatives with top European clients to localise advertising campaigns in different languages * Contributing to team business plan Show less



Lloyd's Register

• United Kingdom
• Public Safety
• 700 & Above Employee

• Proofreader

  • May 2006 - Jun 2006

  • One month contract for the specific purposes of proofreading technical shipping documents, which focused on the International Maritime Organisation and its regulatory naval codes • One month contract for the specific purposes of proofreading technical shipping documents, which focused on the International Maritime Organisation and its regulatory naval codes



G3 Magazine

• London, United Kingdom

• Editor

  • Apr 2005 - Apr 2006

  • Proficiency at generating and writing features after monthly editorial meetings • Extensive expertise in interviewing media types of all style, genre, age, exclusivity and industry • Ability to co-ordinate teams of freelancers after drawing up monthly editorial budgets • Experienced in assisting the Design team in drawing up page plans, researching new projects and exceptional picture sourcing skills • Increasing monthly revenue significantly and boosted pagination from 48 to 80 pages by expanding legal, property and travel areas of the magazine Show less