Experience

IMDA

• Government Administration
• 700 & Above Employee

• Manager, Media Ecosystem Development

  • Mar 2015 - Present

  Market Engagement & Ecosystem Development- Develop, manage and execute IMDA's media industry development plans with the aim to create compelling content, level up digital capabilities of the media industry and promote Singapore talent, companies and talent locally and internationally- Developed the Media Industry Digital Plan under the SMEs Go Digital Programme which guides media SMEs through their digital transformation journey. This includes identifying digital technologies that help to increase business productivity and create new revenue streams, as well as training that strengthens digital capabilities to seize opportunities for growth in the digital economy- Engage and partner with new and existing industry stakeholders (e.g. Hi-Po media companies, trade associations and chambers) to understand the industry’s needs and challenges, and help them to discover business opportunities and expand beyond Singapore shores- Oversaw the branding and marketing aspects of IMDA's initiatives (e.g. PIXEL Studios), including the set-up of communications guidelines and policiesSecretariat for IMDA Board and Senior Management meetings



Media Development Authority

• Assistant Manager, Corporate & Online Communications

  • Aug 2009 - Mar 2015

  Corporate communications, Digital & Social Media Marketing, Project Management- Built and maintained MDA's social media presence by conceptualising and implementing all digital marketing and social media campaigns, including formulating content strategy, community engagement, and social media monitoring- Managed MDA's website revamp and streamlined the content from over 1,000 web pages to under 100 web pages;- Oversaw the production of MDA’s Annual Reports by providing creative briefs for print and digital versions (including video production) to agencies, working with multiple stakeholders to consolidate information for the reports, copywriting and editing, as well as updating senior management and staff; and- Reviewed existing processes and identified aspects of work that could be improved/simplified



CK Tang Limited

• Singapore
• Retail
• 1 - 100 Employee

• Marketing Coordinator – Loyalty & Multimedia Marketing

  • Mar 2008 - Aug 2009

  Handled all advertising & promotional aspects of TANGS loyalty programme, including copywriting and content management for TANGS website, print and social media platforms, conceptualising and writing creative briefs for agencies, negotiating with potential joint promotional partners for strategic alliance programme, tracking and analysing the effectiveness of marketing campaigns/programmes. Handled all advertising & promotional aspects of TANGS loyalty programme, including copywriting and content management for TANGS website, print and social media platforms, conceptualising and writing creative briefs for agencies, negotiating with potential joint promotional partners for strategic alliance programme, tracking and analysing the effectiveness of marketing campaigns/programmes.