Jovana Nikolic

Senior Marketing Operations at Tarabut
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Contact Information
us****@****om
(386) 825-5501
Location
Serbia, RS
Languages
  • English Professional working proficiency
  • Serbian Full professional proficiency

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Bio

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5.0

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Youssef Montasser

I have had the pleasure of working alongside Jovana at Tarabut Gateway, where she has consistently showcased her exceptional skills in marketing operations. Jovana has a natural ability and passion for understanding complex MarTech, particularly Hubspot, which she has repeatedly leveraged to drive significant growth at TG. Her deep and technical knowledge of the platform has enabled her to create innovative and efficient workflows that have automated our processes, enhanced our lead management, and ultimately boosted our commercial infrastructure. Jovana is an excellent team player, as she is always ready to lend a helping hand and share her knowledge with others, which has significantly contributed to our team's success. Her dedication and passion for her work are truly inspiring, and I've personally witnessed the positive impact she has had on those around her. One of Jovana's most admirable qualities is her ability to stay ahead of industry trends and continuously expand her skillset. This has allowed her to identify and implement effective marketing strategies that have significantly impacted the quality of work at TG. In summary, I wholeheartedly recommend Jovana for any marketing operations role or project. Her technical expertise, communication skills, and commitment to excellence make her a valuable asset to any team or organization.

Ahmed Omar

I have got the opportunity to work with such an efficient employer like Jovana at MODS. She is a very dedicated and determined person with the work ethic and mindset to execute any kind of work given to her. She is a disciplined and careful person, always interested in getting to the root of the problem and putting forward all the best possible alternatives. Her creative thinking helps her to suggest innovative campaign and promotion ideas. Ever since I joined the company and got to see her capabilities with my own eyes, all I can say is that I have always felt motivated and inspired while working alongside her.

Lisa De Vellis, PE, C.WEM

Jovana is a digital marketing superstar, whose SEO prowess is unparalleled. Through her focused guidance (to me: a content writer), my performance excels. It’s invaluable and the true hallmark of a team player who drives performance through those around her. Her dissemination of marketing analytics is always clear and provides action-oriented guidance. This generates measurable, team-wide successes. An absolute joy to work with, Jovana’s analytical, insightful, direct yet personable approach makes working with her efficient and super fun.

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Credentials

  • Developing your Emotional Intelligence
    LinkedIn Learning
    Aug, 2021
    - Nov, 2024
  • The Fundamentals of Digital Marketing
    Google
    Apr, 2020
    - Nov, 2024
  • LinkedIn Marketing Solutions Fundamentals
    LinkedIn
    Aug, 2022
    - Nov, 2024
  • HubSpot Reporting
    HubSpot Academy
    Dec, 2022
    - Nov, 2024
  • Advanced Google Analytics
    Google
    May, 2020
    - Nov, 2024
  • Google Analytics for Beginners
    Google
    Apr, 2020
    - Nov, 2024
  • Sales Enablement
    HubSpot Academy
    Mar, 2021
    - Nov, 2024
  • HubSpot Marketing Software
    HubSpot Academy
    Feb, 2022
    - Nov, 2024
  • Email Marketing Certificate
    HubSpot Academy
    Dec, 2020
    - Nov, 2024
  • Inbound Marketing Certified
    HubSpot
    Jul, 2020
    - Nov, 2024
  • Content Marketing Certified
    HubSpot
    Jun, 2020
    - Nov, 2024
  • Inbound Certified
    HubSpot
    Jun, 2020
    - Nov, 2024
  • Digital Advertising
    HubSpot Academy
    Mar, 2021
    - Nov, 2024
  • Keyword Research
    SEMrush
    Oct, 2019
    - Nov, 2024
  • SMM Fundamentals
    SEMrush
    Oct, 2019
    - Nov, 2024
  • SEO Fundametals Exam
    SEMrush
    Sep, 2019
    - Nov, 2024

Experience

    • United Arab Emirates
    • Financial Services
    • 1 - 100 Employee
    • Senior Marketing Operations
      • Aug 2023 - Present

      • Champion marketing automation tools, notably HubSpot, project management processes, and communication tools to improve marketing’s efficiency and effectiveness.• Build upon the existing Marketing Operations infrastructure to continue to scale our marketing efforts in a high-growth environment.• Project Management of any tasks related to the role.• Look at comprehensive campaign performance of data to evaluate journey flows, and other areas for improvement/growth in addition to educating the team and advising on standard processes.• Provides email execution and management of related activities, can include but not limited to maintaining email marketing promotional calendar and sending schedule, scheduling emails, and handling target customer lists.• Support seamless connectivity and interoperability of full marketing technology stack with any other organisational tools.• Performing other duties to support marketing leadership when required. Show less

    • Marketing Operations Manager
      • Feb 2023 - Aug 2023

      I joined Tarabut Gateway to help them with their go-to-market phase by supporting from technical side. Here are my responsibilities: •Introduce and improve marketing automation tools, project management processes, and communication tools to enhance marketing’s efficiency and effectiveness.•Manage digital marketing efforts, including planning and executing paid social and search campaigns, managing landing pages and website presences, and preparing and operating online webinars.•Deepen the teams understanding of and reliance on marketing metrics to improve marketing execution capabilities and brand awareness.•Build upon the existing Marketing Operations infrastructure to continue to scale marketing efforts in a high-growth environment. •Be a primary contributor to the efficacy of digital marketing channels and drive the digital testing and personalization strategy.•Work with all aspects of the marketing team and collaborate in a variety of strategic efforts. •Look at comprehensive campaign performance data to evaluate campaign automation, journey flows, and other areas for improvement/growth in addition to educating the team and advising on standard processes.•Provides email execution and management of related activities, can include but not limited to maintaining email marketing promotional calendar and sending schedule, scheduling emails, and handling target customer lists.•Support seamless connectivity and interoperability of full marketing technology stack with any other organisational tools.•Project Management of any tasks related to the role. •Performing other duties to support marketing leadership when required. Show less

    • United Kingdom
    • Software Development
    • 1 - 100 Employee
    • Marketing Operations Manager
      • Sep 2020 - Jan 2023

      The digital marketing operations manager aligns and optimizes processes, which include everything from data reporting to campaign strategy implementation. This builds a foundation that reinforces and supports marketing efforts. It also makes it easier to achieve goals by implementing systems to ensure marketing is best equipped to succeed and deliver leads of a higher quality to sales. Continually improving, challenging, and evaluating. • Analyze cross-platform social and digital data on MODS • Provide Hubspot reports to internal stakeholders on a regular basis • Manage internal and external campaigns each year across Web, Social, Apps, Email, Podcasts, and Content, collaborating internally (Marketing, Content, Sales, Partnerships) and externally (client-facing) to achieve campaign objectives. • Manage all digital advertising medium • Provide support to the Marketing team for the creation of campaigns for lead generation • Serve as a platform owner for marketing analytics tools. • Managing and applying tagging structures daily to track parameters across social media posts, blogs, etc. • Digitally optimize and govern marketing processes from beginning to end Show less

    • Canada
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Marketing Consultant
      • Mar 2020 - Sep 2020

      Acting as a consultant involves understanding the marketing needs of several company's by studying their profile and operations. Identifying industry trends and commercial opportunities through marketing research. Creating and implementing marketing strategies according to budget and objectives. Acting as a consultant involves understanding the marketing needs of several company's by studying their profile and operations. Identifying industry trends and commercial opportunities through marketing research. Creating and implementing marketing strategies according to budget and objectives.

    • Serbia
    • Information Technology & Services
    • 1 - 100 Employee
    • Marketing Manager
      • May 2019 - Mar 2020

      As a digital marketing manager, I worked to develop, implement, and manage marketing campaigns that promote a company's products and services. I worked on enhancing brand awareness in the digital space, and opportunities to drive website traffic and generate leads/customers. My responsibilities were: • Creating strategy • Social Media • SEO • Event marketing • Analytics and reporting As a digital marketing manager, I worked to develop, implement, and manage marketing campaigns that promote a company's products and services. I worked on enhancing brand awareness in the digital space, and opportunities to drive website traffic and generate leads/customers. My responsibilities were: • Creating strategy • Social Media • SEO • Event marketing • Analytics and reporting

    • Sweden
    • Marketing Services
    • 700 & Above Employee
    • Freelance
      • Jun 2016 - May 2019

      I did various types of jobs in the field of Digital Marketing Strategy consultations SEO Social Media Link Building Content Writing I did various types of jobs in the field of Digital Marketing Strategy consultations SEO Social Media Link Building Content Writing

Education

  • Faculty of philosophy, Nis, Serbia
    Bachelor's degree, Public Relations, Advertising, and Applied Communication
    2014 - 2018
  • Branislav Nusic, Sokobanja
    Economics
    2010 - 2014

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