Experience

Kimberly-Clark de México

• Mexico
• Manufacturing
• 300 - 400 Employee

• Head National Sales Manager

  • Jul 2021 - Present

  Responsible of Sales and the performance of channel, toward on a profitable way In charge of the 25% of the revenue company (~$600 Millions) Creating and developed the Value equation of the portfolio, through the Consumer Insights Lead the private labels business of the key customers In charge of a 8-person team Responsible of Sales and the performance of channel, toward on a profitable way In charge of the 25% of the revenue company (~$600 Millions) Creating and developed the Value equation of the portfolio, through the Consumer Insights Lead the private labels business of the key customers In charge of a 8-person team



SLO 23 Advisor AMAZON Consulting

• Ciudad de México, México

• Director E-Commerce SLO23 (Advisor AMAZON Consulting)

  • Mar 2020 - Oct 2022

  Responsible for the development of the strategy for vendor and seller accounts as well as the management of advertising campaigns. Responsible for the development of the strategy for vendor and seller accounts as well as the management of advertising campaigns.



Nestlé

• Switzerland
• Food and Beverage Services
• 700 & Above Employee

• Director of Medical Visit & Sales Institutions

  • Apr 2018 - Mar 2020

  Responsible for the generating demand through the Medical field force and creating the multi channel communication strategy for the HCPs , and responsible for the Governmental sales and biddings Reporting to the Nutrition BEO, in charge of a 320 person team Responsible for the generating demand through the Medical field force and creating the multi channel communication strategy for the HCPs , and responsible for the Governmental sales and biddings Reporting to the Nutrition BEO, in charge of a 320 person team



Cargill

• United States
• Food and Beverage Manufacturing
• 700 & Above Employee

• Product line Director Oil & flour business

  • Jul 2016 - Aug 2017

  Responsible for the develop of the market in Foodservices channel and private labels Responsible for the develop of the market in Foodservices channel and private labels



Mondelēz International

• United States
• Food and Beverage Manufacturing
• 700 & Above Employee

• Director Trade Marketing

  • Aug 2013 - Jun 2016

  Responsible for all the implementation in POS, develop the Strategic Calendar of the year, created promotions according with the Big Ideas of the Brands. In charge of the ICP process, Drive the Budget for all channels(A&C;G2N). Created the pictures of success for the deferent retails environment (Perfect Store), In charge of Catman & Merchandising Department Reporting to the General Manager, in charge of a 40-person team. Responsible for all the implementation in POS, develop the Strategic Calendar of the year, created promotions according with the Big Ideas of the Brands. In charge of the ICP process, Drive the Budget for all channels(A&C;G2N). Created the pictures of success for the deferent retails environment (Perfect Store), In charge of Catman & Merchandising Department Reporting to the General Manager, in charge of a 40-person team.



Nestlé

• Switzerland
• Food and Beverage Services
• 700 & Above Employee

• Head CCSD Dairy business (Category Channel Sales Development)

  • Feb 2010 - Jul 2013

  In charge of the develop for the core Brands of the Business Unit (Nido, Carnation ,La Lechera , Svelty) and his development thru the channels , sales allocation budgets for brand development (trade spend), driven the 50% of the Marketing Budget to implement the BTL plan.

• Customer Business Team Leader Club Channel

  • Mar 2009 - Feb 2010

  Responsible for the Sales and Growth of the channelReporting to Sales Director, in charge of an 5-person team.

• Kam Sr. for Wal-Mart

  • Sep 2007 - Mar 2009

  Responsible of leading the Key Account ,operations and replenishment team account for All the Nestle Categories Responsible of the Sell In / Sell Out and Trade SpendReporting to Unit , in charge of a 4-person team.

• CCSD (Category & Channel Sales Development) Confectionary Business

  • Jan 2007 - Sep 2007

  In charge of the develop for the core Brands of the Business Unit (Carlos V, Crunch, Tin Larin, Abuelita) and his development thru the channels , sales allocation budgets for brand development (trade spend), driven the 50% of the Marketing Budget to implement the BTL plan.Reporting to Sr.Manager Unit , in charge of a 3-person team.

• Key Account Manager (Gigante, Chedraui, Gobierno )

  • Nov 2004 - Jan 2007

  Responsible for the Categories of Powdered Milk ,Coffee, Culinary, Confectionary & Powdered Beverage



Megalabs México

• Mexico
• Pharmaceutical Manufacturing
• 200 - 300 Employee

• Gte.ventas

  • Jan 2003 - Sep 2004

  Ventas territoriales, objetivos garles de ventas crecimiento vs AA. Ventas territoriales, objetivos garles de ventas crecimiento vs AA.