Experience

The MotherTrees
• Spain
• Business Consulting and Services
• 1 - 100 Employee
• co-funder The Mother Trees

  • May 2022 - Present

U-Skale
• Spain
• Business Consulting and Services
• 1 - 100 Employee
• Co-Founder

  • Jul 2021 - Present


ASICS EMEA

• Netherlands
• Retail
• 700 & Above Employee

• Management of the new subscription business model

  • Mar 2019 - Apr 2020

  Coordination and direcctionfor the development, launch and management of the new subscription business unit for the innovation and business development department of ASICS EMEA. Coordination and direcctionfor the development, launch and management of the new subscription business unit for the innovation and business development department of ASICS EMEA.



`Tenkan-ten Growth Catalyst program by ASICS´ and others.

• Mentor & advisor of entrepeneurs and companies.

  • Jan 2018 - Apr 2020

  Mentor of entrepreneurs and startups of Tenkan-Ten catalyst program by ASICS, to enhace their business. Advisor of companies in strategic and operational aspects to growth and develop their business. Especially in seed stage and growth stage. Mentor of entrepreneurs and startups of Tenkan-Ten catalyst program by ASICS, to enhace their business. Advisor of companies in strategic and operational aspects to growth and develop their business. Especially in seed stage and growth stage.



Ivitalia eHealth & Sport Company

• Spain
• Wellness and Fitness Services
• 1 - 100 Employee

• General Manager

  • 2013 - 2018

  Digital company dedicated to the elaboration of contents and technological applications for the development of healthy habits through physical activity, nutrition and rehabilitation. It develops digital platforms of own brand and for other companies: MARCA.COM, AVIVA, PELAYO, CAJA GRANADA_BMN, UNICAJA, Cantabrian public Health Service,... It has also been responsible for data collection in the Professional soccer League. `Liga BBVA adelante´ from 2014 to 2017. For the British company SIS, official supplier of data for betting maket. Position: Partner promoter and General Manager. Functions: • Report to the Board of directors. • Design, elaboration and implementation of the strategic plan. • Definition and implementation of commercial and marketing strategy. • Business development. • Direct Account Manager and Balance. • Management, development and direction of the team (up to 113 employees). Show less



WayFit (Grupo Fluidra)

• General Manager

  • 2008 - 2013

  Dedicated to the development of projects (design and/o Construction) for water infrastructures and aquatics facilities . Typology of projects and some examples: Sports facilities: Aquatic Center COM Aquatics (Midland. Texas, USA). CAR from San Cugat (aquatic Installations and general air conditioning. Spain). Virgin Active (aquatic facilities and air conditioning. (Zaragoza, Alcorcón_ESPAÑA)....SPA: Hotel Meliá Sol y Nieve (Granada Spain), ANCIENT baths NY (Nueva York_USA). Balneario de Puente Viesgo (Cantabria Spain). Hotel Kempinski (Bahrain Arab Emirates)...Recreational facilities: Aquatic Park and Water hotel for the CARTOON NETWORK (Pattaya_Tailandia). Pool Lake Meliá Sol Príncipe (Torremolinos _ Spain).....Bioclimatic Facilities: Residencial Clos de Lys French Riviera, (France), Residencial Vista Blu (France). Apartments Clos de Leuse (France)....Other facilities: Marine Species Recovery Center (El Prat del Llobregat_ESPAÑA).... Position: initially Partner Promoter and administrator. After Wayfit was sold to the multinational group Fluidra;I continued running the company . Functions: • Report to the Fluidra Group's General Manager. • Design, elaboration and implementation of the strategic plan. • Management, development and direction of the team (reaching to surpass the 200 people between own resources and subcontractors) • Business development, Leading its implementation and international expansion; launch and implement the opening of business and projects in Spain, France, Italy, Morocco, UAE, Egypt, Thailand, USA, Mexico, etc. Show less



iberconsultingsport S.A.

• General Manager

  • 2001 - 2008

  Company that develops services of Consulting and management of sports facilities. Developing strategic consulting projects, training and management in the business area of sports infrastructures and health. Some examples of activity: Consulting: SOL MELIÁ: Yhi Spa Project (analysis of existing facilities in the chain, concept design, economic viability, exploitation model and creation of operations manuals. BARCELÓ Hotels (analysis and viability of the chain's spa facilities. Creation of procedures and management manuals. Life Fitness (service to its clients in Spain through training through the Life Fitness Academy and strategic consulting, management, feasibility analysis, etc.) .... Management: C.D. Díaz Miguel (Ayto. Madrid). C.d. Las Cruces (Ayto. Madrid), San Fernando Business Park (San Fernando de Henares), C.D. Iris (Madrid), Royal Tanau (Baqueira), spa and Gym Hotel Alto Aragón (Formigal), Medical Center Príncipe Sport II (Madrid)........ Position: Partner promoter, Administrator and general manager. Functions: * Member of the Board of Directors. * design, elaboration and implementation of the strategic plan. * Definition and implementation of commercial and marketing strategy. * Business development. * Direct Account Manager and Balance. * Management, development and direction of the human team. * Institutional relations with publics administrations and other associated companies in UTES Show less