Experience

Dotmoovs

• Estonia
• Software Development
• 1 - 100 Employee

• BD & Strategic Partnerships

  • Jun 2021 - Present

  - Building a portfolio of brand partnerships sports, music, entertainment - Onboard 80k new users on dotmoovs app working closely with internal teams (developers , AI, Ux Design ) with the primary focus on user acquisition and a user retention of 25% - Align objectives and bridge communications with agencies and other external vendor partners, managing campaigns, ensuring a successful performance - Set, build and execute partnerships strategy and activations plans that give me the opportunity to work closely to big names in industry ( Binance, Polygon Labs, Chainlink , Ocean Protocol) - Knowledge of the crypto/Web3 environments, latest technological developments, key players, protocols and best practices in Web3 marketing - Negotiate brand partnerships to meet business goals and objectives - Collaborate with creators to facilitate AMA sessions, interviews, and community-driven initiatives - Build and maintain relationships with the key opinion leaders (KOLs), cryptocurrency enthusiasts, investors, to promote affiliate & referral program and insure optimal performance and maximum ROI - Represent Dotmoovs in the industry events, media, and in communication with external stakeholders. - Create the marketing and community strategy for the launch of two NFT´s collections for different sports in app achieving a total of 200k in sales - Featured on Forbes, Yahoo Finance, Investing.com Show less



Tropikvedeta Lda.

• Chief Marketing Officer

  • Mar 2019 - May 2021

  - Rebrand to a new identity and community - Built a cross functional marketing org in 8 months - Built a brand design team and rebranded the company / product - Plan, design and lead initiatives to build an engaged following and drive conversations with targeted audiences on different social media channels - Maintain close communication with Product, Business Development and Design departments to constantly improve marketing strategy. - Manage the marketing budget and analyze ROI of marketing investments and market performances on monthly basis - Grew total customers by 20x in 12 months - Lead conversions increased by 30% through organic content creation and execution - Experience deploying social media ad buy generating 75% increase in awareness - Ongoing SEO strategy to increase search results on Google by 60% Show less



Bowling Group ( Bowling House)

• Chief Marketing Officer

  • Jan 2013 - Feb 2019

  - Generated over $3.5M in revenue - Led Marketing team in delivery of acquisition and growth type projects resulting in growth more leads , organic traffic - Direct all aspects of SEO, SEM, social media, CRM influencer marketing, digital partnerships, referral/loyalty and display advertising campaigns, from preparing ad copy and calls-to-action to tracking and evaluating - Grew total customers by 75% in 6 years - Lead conversions increased by 80% through organic content creation and execution - Experience deploying social media ad buy generating 60 % increase in awareness - Pilot the development of the company´s online platforms with a focus on optimizing the customer experience - Provided analytics reports showcasing increased brand conversation during several events - Increased brand engagement by 70% deploying a focused social influencer strategy Show less



Prodigy Fashion

• Portugal
• Retail Apparel and Fashion

• Intern Marketing Management

  • Oct 2011 - Feb 2012

  - Develop a Communication Strategy for the brand Prodigy Fashion - Develop a Communication Strategy for the brand Prodigy Fashion