José María Cases Pey
Head of the Information Unit at the Spanish Commercial Office at ICEX- Claim this Profile
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German Full professional proficiency
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English Full professional proficiency
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Spanish Native or bilingual proficiency
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Catalan Native or bilingual proficiency
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French Elementary proficiency
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Bio
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Experience
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ICEX
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Spain
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International Trade and Development
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400 - 500 Employee
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Head of the Information Unit at the Spanish Commercial Office
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Jan 2010 - Present
• Managed purchasing budget for information sources• Trained interns and planned/supervised their work• Controlled and coordinated all office information tools (database, systems,...) • Organized seminars for Spanish exporters about German market• Managed and coordinated activities to attract foreign investments
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Deputy Head of the Department of Food and Agricultural Products at the Spanish Commercial Office
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May 2001 - Dec 2009
• Planned and implemented all marketing promotions for spanish food products in germany• Developed and controlled various food product market research• Designed and stablished the food department database • Organized, planned and controlled human and material department resources• Consulting activities for spanish exporters and food sector associations
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International Marketing Coordinator
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Sep 1998 - May 2001
• Supported implementation of world-wide marketing actions• Analyzed sales results from implemented marketing actions• Liaised between the mother company´s marketing deparment and the group subsidiaries• Adapted marketing concepts for country-specific needs• Implemented internal benchmarking process for the sales division• Assisted the Marketing Manager in various tasks (budget, meetings,...)
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Marketing Coordinator
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Jan 1997 - Sep 1998
• Designed and stablished the company´s database• Coordinated fairs and open house demonstrations to customers• Liaised between the mother company´s marketing deparment and the Spanish subsidiary• Implemented the strategy to enter the Portuguese market• Analyzed sales results from the company´s salesmen and the distribution network• Assisted the Market Manager in various tasks (budget, personnel selection, meetings,...)
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Geerlings & Wade
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Beverage Manufacturing
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1 - 100 Employee
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Direct Mail Coordinator
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Apr 1994 - May 1995
• Traffic production of direct mail pieces from the design to the Post Office • Acted as a liaison between the company and all related vendors • Liaised between the Marketing, Merchandise and Sales departments • Maintained inventory of all merchandise used in the mail programmes • Analyzed company´s sales results from house mailings • Managed company´s database of 80,000+ customers • Created house mailings sales letters • Traffic production of direct mail pieces from the design to the Post Office • Acted as a liaison between the company and all related vendors • Liaised between the Marketing, Merchandise and Sales departments • Maintained inventory of all merchandise used in the mail programmes • Analyzed company´s sales results from house mailings • Managed company´s database of 80,000+ customers • Created house mailings sales letters
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Bentley University
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United States
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Higher Education
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700 & Above Employee
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Computer Lab Assistant
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Jan 1993 - Dec 1993
• Assisted students and faculty staff with computer problems • Supervised delivery of hardware to various classroom destinations • Assisted students and faculty staff with computer problems • Supervised delivery of hardware to various classroom destinations
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Capote S.L.
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Spain
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Individual and Family Services
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1 - 100 Employee
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Marketing Coordinator
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Jan 1990 - Aug 1992
• Distributed music material to radio stations and music television programs • Coordinated promotion of the music material distributed • Analyzed media articles of the company´s record releases • Visited clients to further promote the company´s music materials • Organized music venues and performances on behalf of artists • Distributed music material to radio stations and music television programs • Coordinated promotion of the music material distributed • Analyzed media articles of the company´s record releases • Visited clients to further promote the company´s music materials • Organized music venues and performances on behalf of artists
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Education
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Bentley University
Bachelor of Science - Business Administration, Marketing