José Alberto Morales Amado

Brand Representative at Vena Cava Vinícola
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Contact Information
us****@****om
(386) 825-5501
Location
Mexico City, Mexico, MX
Languages
  • English Full professional proficiency
  • Spanish Native or bilingual proficiency
Skills

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Bio

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Credentials

  • Fundamentos de Marketing B2B: Estrategias de precios
    LinkedIn
    Oct, 2022
    - Nov, 2024
  • SQL for Data Science
    Universidad de California, Davis
    Jul, 2019
    - Nov, 2024
  • Wine Tasting: Sensory Techniques for Wine Analysis
    Universidad de California, Davis
    Jul, 2019
    - Nov, 2024
  • Diseño Industrial: Gestión de Familias de Productos - Diciembre 2022
    MIT Professional Education
    Nov, 2022
    - Nov, 2024
  • Executive AFORES and SIEFORES
    Asociación Mexicana de Intermediarios Bursátiles AMIB
    Apr, 2015
    - Nov, 2024
  • Investment Strategy Advisor (Figura 3)
    Asociación Mexicana de Intermediarios Bursátiles AMIB
    Aug, 2014
    - Nov, 2024

Experience

  • Vena Cava Vinícola
    • Mexico
    • Food and Beverage Manufacturing
    • 1 - 100 Employee
    • Brand Representative
      • Aug 2019 - Present

      Manage the sales process as per delivery standards ensuring the right application of selling techniques. Convey the warm hospitality mindset through each step of the interaction with client​. Listen in an empathetic manner to understand and adjust to clients’ needs, providing customized advice​. Establish and develop relationship with existing clients and engage new customers to Vena Cava. Contribute to the store and service KPIs achievement through a proactive and consistent commitment to achieve the sales budget, on a monthly and yearly basis​. Communicate with management about opportunities to develop community relationships and to explore potential events to increase brand awareness and customer loyalty among new and existing clients​. Show less

  • Wine Bar & Mexico Selection By Concours Mondial De Bruxelles
    • Mexico City, Mexico
    • Manager
      • Aug 2019 - Dec 2022

      Understand the needs of consumers, producers, AOC/DOC, distributors, industry leaders, governments, sponsors and media to translate them into concrete projects that will be adapted to CMB purposes. Lead and coach a group of wine geeks to execute those projects, in addition to fulfilling the CMB-based business plan for one of the top wine, spirits, beer, tea and premium pairing products. (Star Wine List, Time Out, Forbes, Uncork). Understand the needs of consumers, producers, AOC/DOC, distributors, industry leaders, governments, sponsors and media to translate them into concrete projects that will be adapted to CMB purposes. Lead and coach a group of wine geeks to execute those projects, in addition to fulfilling the CMB-based business plan for one of the top wine, spirits, beer, tea and premium pairing products. (Star Wine List, Time Out, Forbes, Uncork).

  • Grupo Multimedios/Milenio, Consumer Retail Division
    • Mexico City Area, Mexico
    • Business Development Manager
      • Aug 2016 - Oct 2018

      Adapt the business model of 3 companies: Casa D'Aristi and Curalotodo in Mexico, Bodegas Lleiroso in Spain to achieve initially an efficient operational control around 50 employees, continue with development and implementation of the renovation of the 3 brands and finally co-directing the sales strategy. (On & Off Premise). Adapt the business model of 3 companies: Casa D'Aristi and Curalotodo in Mexico, Bodegas Lleiroso in Spain to achieve initially an efficient operational control around 50 employees, continue with development and implementation of the renovation of the 3 brands and finally co-directing the sales strategy. (On & Off Premise).

  • BANAMEX & PRIVEST
    • Miguel Hidalgo, Mexico City, Mexico
    • Asset Management & Investment Banking Analyst
      • Jan 2012 - Dec 2015

      Develop financial models that would allow clients to fully understand the projections and investment decisions made by our investment team. To seek ethical, multidisciplinary solutions to enable assertive trading decisions. (P&L, ROI, KPIs, IS, BS, WC). Develop financial models that would allow clients to fully understand the projections and investment decisions made by our investment team. To seek ethical, multidisciplinary solutions to enable assertive trading decisions. (P&L, ROI, KPIs, IS, BS, WC).

Education

  • MIT Professional Education
    Professional Certificate, Product Management and Strategy
    2022 - 2023
  • Instituto Tecnológico Autónomo de México
    Bachelor of Business Administration (B.B.A.), Banking, Corporate, Finance, and Securities Law
    2006 - 2011
  • Centro de Estudios Superiores de San Ángel
    Wine & Spirits MBA, Wine & Spirits
    2015 - 2017
  • AMIB (Asociación Mexicana de Intermediarios Bursátiles)
    Investment Strategy Advisor, Finance and Financial Management Services
    2014 - 2015
  • Universidad La Salle, A.C.
    High School, Business Administration and Management, General
    2003 - 2006
  • MIT Professional Education
    Plataformas Digitales: Desarrollo y Toma de Decisiones, Certificado
    2023 - 2023
  • MIT Professional Education
    Diseño Industrial: Gestión de Familias de Productos, Certificado
    2022 - 2023
  • MIT Professional Education
    Diseño e Innovación con MITdesignX, Certificado
    2023 - 2033
  • MIT Professional Education
    Análisis de Ciclo de Vida: Impacto Ambiental, Certificado
    2023 - 2023

Community

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