Experience

BENETEAU

• France
• Shipbuilding
• 300 - 400 Employee

• Digital content planner

  • Sep 2016 - Present

  ★responsible for annual social media content strategy and planning, including 3 major brands Beneteau, Lagoon and Excess as well as other brands under Groupe Beneteau, covering new models launch, boat owner interview, latest regattas and boat shows, latest developments from different brands, model promotion, sailing lifestyle and more; ★ create APAC Social Calendar for each owned channels to align with global and regional launch schedule. ★carry out content localization designed from French HQ to fit into communication channels in China market. ★develop weekly social media content for Beneteau, Lagoon and Excess’ social media platform, including wechat, weibo, youtube and facebook; ★Beneteau website localization and maintenance; ★create bilingual newsletter and press releases on mailchimp weekly; ★support Beneteau AP’s marketing & PR events in mainland China. Show less



Sparks

• Shanghai

• Project Manager

  • Feb 2014 - Aug 2016

  ★responsible for brand image building and brand promotion for fashion and beauty products, in the areas of graphic design, social media and visual merchandizing including brand strategy, KV design, advertorial planning, new media tools, product shooting, window display and more; ★Drive in-house design and copywriting teams to provide brand insights and make sure that brands’ requirements are met. Collaborate with visual teams to present ideal VM design and manage suppliers to deliver solid props and complete installation on time; ★Deliver market reports and analysis on competitive brands; pitch key and potential clients for new project. Show less



Blu Inc Media

• Malaysia
• Book and Periodical Publishing
• 1 - 100 Employee

• Editor of China Boating & Jet Asia-Pacific

  • Nov 2011 - Nov 2013

  ★keep and develop good relationship with key clients from Business Aviation/Boating industry and luxury brands; pitch existing clients with new ideas on editorial material development and events cooperation; ★participate in Business Aviation/Boating related events; Introduce China Boating & Jet Asia-Pacific (two magazine titles) to potential clients and give them professional consultation on how to promote their products on the publications; ★work with marketing & sales team to plan and organize dedicated events for industry clients; ★make industry-related market research to spot the trend; Interviewing, developing story ideas; Planning and writing feature stories, luxury brand story as well as lifestyle-related articles; ★editing for style and grammar, ensure the quality of the magazine; Coordinate with the other teams to commit the deadlines of magazine production. Show less



Shanghai iSpring Infotech Co. Ltd.

• Shanghai

• Project Coordinator

  • Jun 2010 - Oct 2011

  ★Serve as the key contact between client based in Saudi Arabia and co-workers in Shanghai to facilitate the communication between the two sides; ★Inter-departmental coordination for project implementation and follow-up ★Prepare project-related bi-lingual materials including correspondences, presentation, development strategies and contracts; ★Provide monthly project report and market research report; ★Be responsible for the company’s procurement projects and make annual procurement budget. Show less



DFM Films Shanghai Ltd.

• Shanghai

• Production Assistant

  • Aug 2007 - May 2010

  ★Completing marketing strategy package for different film projects; ★develop film promotion materials and liaise with Shanghai-based foreign media for film promotion and story coverage; ★pitch international film festivals committees to release the film on the festivals; ★company events planning and coordination; ★Brainstorming with screenwriters and directors on the company’s projects; ★Film scripts translation. ★Completing marketing strategy package for different film projects; ★develop film promotion materials and liaise with Shanghai-based foreign media for film promotion and story coverage; ★pitch international film festivals committees to release the film on the festivals; ★company events planning and coordination; ★Brainstorming with screenwriters and directors on the company’s projects; ★Film scripts translation.