Josie Spencer
Senior Marketing and Partnerships Executive at The MedicAlert Foundation- Claim this Profile
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Bio
Credentials
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Understanding The General Data Protection Regulation
FutureLearnApr, 2018- Nov, 2024 -
ILM Management Programme Level 3
Institute of Leadership & Management (ILM)
Experience
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MedicAlert Foundation UK & Ireland
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United Kingdom
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Non-profit Organizations
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1 - 100 Employee
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Senior Marketing and Partnerships Executive
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Jan 2021 - Present
The charity provides public and emergency services, enabling life-saving access to members' vital medical information in emergencies. I have been promoted within my time at MedicAlert to serve as team lead, with a focus on communications, strategy and partnerships.Responsibilities include those in my previous Marketing Executive role, with the addition of: • Work in collaboration with the CEO to develop and implement the charity's marketing and communications strategy, which integrates website, social media, promotional activity, publications, and press/media.• Allocation, briefing and monitoring of all work to the internal marketing team or relevant third parties, including SEO, Graphic Design and PPC agencies, to ensure priorities are achieved using the appropriate resource.• A key focus on data and information reporting, to track target and current customer behaviours and influence the marketing strategy. Using Google Analytics, social media metrics, member behaviour data and product performance information to establish the most appropriate marketing channels to address the target audience. • Support the partnership approach strategies, working closely with the Business Development Manager to onboard and maintain partnership projects, and attract further funding opportunities. Show less
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Marketing Executive
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Jan 2019 - Jan 2021
• Design and deploy marketing tactics to drive new member acquisition. • Manage the website and its content, as well as working alone or with web developers as relevant to implement system improvements such as workflow automation, communication journeys, improvements to sign up processes, meta data / alt text abilities, and promotional targeting abilities.• Develop content to engage potential members and partners, including campaigns, case studies, blogs/articles, newsletters/e-shots, social media posts, product launches and printed marketing materials, all to maximise ROI.• Identify and exploit PR and communication opportunities to increase awareness of the brand and service.• Increase the charity’s interaction with its members, to both retain members and increase recommendations. Show less
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Technical Team Member
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Jun 2013 - Nov 2020
• Directly support both the Technical Director and Championship Coordinator with data collation, logistics, spot regulation testing and process improvements. • Work with race teams, including team managers, engineers, data analysts and mechanics to collate and distribute information relevant to car set up, penalties, infringements and regulation changes. • Support the Dunlop RFID system, ensuring team/car set ups aligned to regulations per season and per race. • Support the installation, review, formatting and mapping of the on-board camera system.• Supporting both the Technical Director and Championship Coordinator, along with colleagues within the technical team. Show less
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Business Development Manager
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Jan 2017 - Jan 2019
Joining bcore from its inception, I was able to influence the journey of the organisation. Specialising in impacting performance by understanding key behaviours, then creating carefully structured and segmented communication strategies across a number of platforms to provide small step changes that add up to impactful shifts in areas including sales, revenue or attendance. In combination with reconfigured websites and follow-on lead generation processes, I was able to provide measurable ROI as well as learnings for clients to continue deploying. • Interpret client briefs to generate bespoke solutions to drive desired behaviours and performance improvement. • Redesign client websites, as well as create the website design for the launch of new organisations. • • • Responsible for WordPress web build alongside web developers. • Create segmented communication plans for deployment across a number of platforms including MailChimp, Facebook, LinkedIn and Twitter, as well as client website blog/article sections. • Provide ROI information to clients, as well as continually updating plans throughout projects to ensure positive impact on performance. • Achieve GDPR qualification, advising clients of best practices including privacy policies, data storage, data acquisition and SAR processes. Show less
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P&MM, part of the Sodexo family
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United Kingdom
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Advertising Services
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1 - 100 Employee
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Business Development Manager
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Aug 2013 - Dec 2016
During my time at the award-winning marketing services agency, I worked within the performance improvement division, supporting clients to maximise the potential of their employees, third-party stakeholders and customer bases, and to drive engagement. My role included: • Complete pitch and tender responses. • Create and implement strategies to develop new business from specified market sectors. • Work with a team of lead generators to build relationships and convert warm leads to clients. Show less
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Business Manager
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Sep 2012 - Aug 2013
Following identifying a market need, I worked with Matrix-SCM to set up Client Directs Limited, a B2B services company providing payroll, compliance and contracting services. Once established, my role included:• Establish new business connections as well as maintaining the client relationships that were already in place• Solely managing solutions for 30+ clients needs.• Project manage new strategy implementations, ensuring all departments worked together effectively to establish new business connections whilst maintaining existing client relationships.• Oversee safeguarding and auditing procedures to standards set out by the Home Border Agency. Show less
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Account Manager
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Oct 2011 - Sep 2012
• Manage an annual spend of £20m+ on client contingent resourcing.• Advise clients on relevant new legislation.• In depth analysis of activity and spend to produce comprehensive MI's.
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Education
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2008 - 2011
The University of Birmingham
Bachelor of Science (BS), Mathematics
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