Experience

Air Canada Vacations

• Canada
• Travel Arrangements
• 300 - 400 Employee

• Ecommerce Operations Manager

  • Jun 2021 - Present



Reitmans Canada Ltée/Ltd

• Canada
• Retail
• 700 & Above Employee

• Ecommerce Supervisor RW&Co

  • Dec 2019 - Jun 2021

  - Develop and maintain an ecommerce strategy that accelerates growth in traffic, conversion, and sales.- Build the ecommerce calendar to support the quarterly business plan (promotions, product launches, product pushes, etc).- Oversee the coordination and delivery of all ecommerce assets for the brand.- Manage site retention through the creation and delivery of the email marketing.- Continuously refine the website format and features in order to maximize ease of navigation for customers.- Manage all paid digital marketing campaigns, performance ads, and affiliate programs, and assess new channels for growth.- Evaluate analytics reports and KPIs to track success of all digital campaigns and optimize ecommerce experience, traffic and conversion. Show less

• Digital Marketing Project Coordinator

  • Apr 2018 - Dec 2019

  - Coordinate the email development process from planning to deployment.- Collaborate with CRM manager to develop and maintain the email calendar.- Plan and manage all production timelines with content team, creative team, and integration team to ensure timely execution.- Manage the production of all digital display banner assets for both performance and brand initiatives.- Responsible for the delivery of website visual assets to the ecommerce team.- Coordinate all automated email journeys.- Prepare and present all email and web briefs.- Ensure alignment of email and web content and design with 360 view.- Process vendor invoices and purchase orders for all web-advertising initiatives.- Responsible for the analysis and reconciliation of the web advertising budget.- Implement quality assurance, proofreading, and testing of all emails and web assets.- Analyze customer email behaviors and implement A/B tests in order to develop email optimization initiatives.- Support CRM manager with post-mortem reporting and optimization documents. Show less

• Marketing Coordinator

  • Oct 2016 - Apr 2018

  - Coordinate the print production for all in-store seasonal campaigns and advertising.- Act as the central link between marketing, operations, and visual teams to ensure the development of in-store marketing initiatives.- Manage all production timelines, quote requests, and reception of samples.- Evaluate the possibilities of in-store advertising for different stores, and prepare relative distribution lists.- Use InDesign to create store floor plans for in-store advertising daily activities.- Design and maintain various tools such as the POP advertising inventory and seasonal guides to support divisions in planning, forecasting, and producing Marketing tools.- Manage calendar updates for all store openings, renovations, and special events and fulfill all print requirements.- Manage all store requests for signage re-orders and reprints.- Estimate and monitor all project costs in order to forecast for upcoming campaigns.- Process vendor invoices and purchase orders. Show less



Higher Education Marketing

• Canada
• Advertising Services
• 1 - 100 Employee

• Social Media Coordinator

  • Mar 2016 - Oct 2016

  - Manage social media marketing campaigns and day-to-day activities. - Create and publish relevant, original, high-quality content to reach the clients’ target customers. - Implement a content editorial calendar to manage content and plan campaigns. - Communicate and collaborate with clients to create content that represent their brand. - Develop a variety of visuals using Adobe Illustrator and Photoshop. - Develop ad campaigns using Facebook advertising. - Research trends and create strategy documents for clients. - Analyze, review, and report on effectiveness of campaigns in an effort to maximize results. Show less