Josie Donohue
Director Of Advertising And Public Relations at Backdrop magazine- Claim this Profile
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Bio
Credentials
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Language Primer Certificate
Poynter InstituteMay, 2021- Oct, 2024 -
Social and Behavioral Responsible Conduct of Research Course 1.
CITI ProgramJan, 2022- Oct, 2024
Experience
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Backdrop magazine
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United States
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Book and Periodical Publishing
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1 - 100 Employee
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Director Of Advertising And Public Relations
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Apr 2022 - Present
- Oversaw advertising and marketing efforts to improve Backdrop’s brand and visibility. - Collaborate with external business partners to sell advertisements and manage media buying and selling efforts.- Created new promotional campaigns to increase awareness of Backdrop amongst the Ohio University and southeast Ohio communities.
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Website Editor
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Mar 2021 - Aug 2022
- Pitched and wrote journalistic stories, then collaborated with an executive team weekly to produce four printed magazines a year.- Tasked with publishing all stories from the print issues into an online format on Backdrop’s website.
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Ohio University
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United States
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Higher Education
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700 & Above Employee
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Peer Coach
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Jan 2022 - Present
- Tutored multiple students each week, guiding them toward a deeper understanding of professional development in interactive fifteen-minute tutoring sessions.- Trained with a group of peers to acknowledge various learning styles and serve a diverse student population. - Tutored multiple students each week, guiding them toward a deeper understanding of professional development in interactive fifteen-minute tutoring sessions.- Trained with a group of peers to acknowledge various learning styles and serve a diverse student population.
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The J.M. Smucker Co.
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United States
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Manufacturing
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700 & Above Employee
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Corporate Communications Intern
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May 2022 - Aug 2022
-Assisted with ~1,000 consumer responses following the Jif Recall.- Wrote 17 stories for our internal website, The Neighborhood.- Created 45 posts for our internal social media site, Social Source.- Designed 6 digital slides to be displayed across the corporate campus.-Worked cross-functionally to create copy for recipes featuring Smucker brands to be posted as a “Recipe of the Month” series from August 2022-July 2023. - Collaborated with leadership across the company to update 6 corporate presentations to reflect fiscal year 2022's results and industry changes.- Constructed a coherent survey to determine media habits of Gen-Z users, led a focus group, and conveyed results to my team for future media decisions.- Filmed, edited, and assisted with various social media posts for Instagram and LinkedIn.- Researched and gathered information for external media assets.
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Bath & Body Works
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United States
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Retail
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700 & Above Employee
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Sales Associate
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Aug 2020 - Jan 2022
- Increased the conversion rate by fulfilling the customer's desires and adding to the bag to further sales percentages and improve business flow.- Frequently replenished product to sustain marketability in floor layouts.- Handled finance and completion of a unique guest experience upon transaction.- Closely monitored the sales counter to maintain a safe and clean environment. - Increased the conversion rate by fulfilling the customer's desires and adding to the bag to further sales percentages and improve business flow.- Frequently replenished product to sustain marketability in floor layouts.- Handled finance and completion of a unique guest experience upon transaction.- Closely monitored the sales counter to maintain a safe and clean environment.
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Ohio University Conference and Event Services
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United States
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Events Services
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1 - 100 Employee
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Summer Conference Assistant
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Apr 2021 - Aug 2021
- Aided guests with issues regarding facility management, security, and services.- Performed duties in accordance with all applicable standards, policies, and regulatory guidelines to provide a safe working environment.- Worked flexible hours including overnight shifts, weekends, and holidays. - Aided guests with issues regarding facility management, security, and services.- Performed duties in accordance with all applicable standards, policies, and regulatory guidelines to provide a safe working environment.- Worked flexible hours including overnight shifts, weekends, and holidays.
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Subway
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United States
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Restaurants
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1 - 100 Employee
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Junior Sandwich Artist
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Jun 2018 - Jul 2020
- Received promotion to shift leader position in December 2019.- Provided excellence in service to customers through communication and creation of food.- Maintained rapid and precise customer service skills in a fast-paced environment. - Received promotion to shift leader position in December 2019.- Provided excellence in service to customers through communication and creation of food.- Maintained rapid and precise customer service skills in a fast-paced environment.
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Education
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E. W. Scripps School of Journalism at Ohio University
Bachelor of Science in Journalism - BSJ, Strategic Communication (Advertising and Public Relations) -
Ohio University
Bachelor of Arts - BA, English Creative Writing