Experience

Archipelago Strategies Group, (ASG)

• United States
• Advertising Services
• 1 - 100 Employee

• CEO & Founder

  • Oct 2013 - Present

  Boston, MA ASG was founded in 2013 with a vision of helping organizations connect with diverse audiences through ‘marketing with purpose’. Since its founding, ASG has served more than 200 clients in the government, corporate and nonprofit sectors in Massachusetts, and both nationally and internationally. ASG specializes in marketing to influence individual behavior, focusing on serving clients and campaigns that help all communities grow and thrive. ASG has used this mission to help increase access to… Show more ASG was founded in 2013 with a vision of helping organizations connect with diverse audiences through ‘marketing with purpose’. Since its founding, ASG has served more than 200 clients in the government, corporate and nonprofit sectors in Massachusetts, and both nationally and internationally. ASG specializes in marketing to influence individual behavior, focusing on serving clients and campaigns that help all communities grow and thrive. ASG has used this mission to help increase access to health care, education and economic opportunities for residents of Massachusetts and beyond. To do this, we deliver general marketing and communications consulting services, grassroots engagement strategies, market research and advertising development, as well as digital and social media outreach services. Learn more at www.discoverasg.com Show less



Commonwealth of Massachusetts

• United States
• Government Administration
• 700 & Above Employee

• Executive Director of Massachusetts Office for Refugees and Immigrants

  • Jul 2011 - Jul 2014

  ORI promotes the full participation of refugees and immigrants as self-sufficient individuals and families in the economic, social and civic life of the Commonwealth. ORI is the state agency that oversees the resettlement of refugees and asylees in the Commonwealth and that coordinates state policies and programs that serve immigrant communities. •Head of the state agency that oversees the resettlement of refugees and asylees in the Commonwealth and that coordinates state policies and… Show more ORI promotes the full participation of refugees and immigrants as self-sufficient individuals and families in the economic, social and civic life of the Commonwealth. ORI is the state agency that oversees the resettlement of refugees and asylees in the Commonwealth and that coordinates state policies and programs that serve immigrant communities. •Head of the state agency that oversees the resettlement of refugees and asylees in the Commonwealth and that coordinates state policies and programs that serve immigrant communities. •Worked with Governor's Office, Secretary of Health and Human Services, federal, state, and local governments as well as the private sector, to integrate public and private efforts on behalf of refugees and immigrants. Show less



Office of Governor Deval Patrick

• Director of Specialized Media

  • Jan 2011 - Aug 2011

  •Spokesperson for the Governor and other Secretariats and Commissioners. •Designed and implemented messages and communication strategies that fostered healthy relationships with the diverse communities of the Commonwealth. •Marketing research director of New England Emmy award winning social marketing campaign: Stop, Think, & Let it Go.



La Alianza Hispana

• United States
• Hospitals and Health Care
• 1 - 100 Employee

• Marketing and Community Relations Director

  • Sep 2002 - Sep 2010

  •Manager of key community relationships with Boston community leaders, corporate partners, and health care programs to successfully meet La Alianza Hispana’s service priorities and fundraising objectives. •Event manager for more than 20 annual community and fundraising activities ranging from 30 -13,000 people per event. •Manager of La Alianza Hispana’s branding strategy, media relations, website redesign and social media outlets.



Multiple Latino newspapers and media outlets in Massachusetts

• Reporter & Contributing Writer

  • May 2003 - Aug 2009

  •Freelance reporter and photographer for El Mundo, El Planeta, and Siglo 21 newspapers. •Contributing writer for Color and Health and Family magazines and TuBoston.com.



Emerge, Inc.

• Director of Latino Program

  • 2004 - 2009

  •Supervised and facilitated Latino groups. •As a member of Emerge's national and international training team, worked with providers in Texas, Mexico, and Puerto Rico to help them develop their batterer intervention programs.



Municipal Government of Toa Alta City, Puerto Rico

• Director of Office of Communication & Media

  • Jan 2000 - Jan 2002