Digital Advertising Manager

• Sep 2021 - Present

Digital Marketing Director

• Aug 2018 - Dec 2021

• Responsible for the direction and execution of Giant Partners digital marketing strategy,• Co-develop integrated cross-channel digital marketing strategies with VP of Digital Strategy• Communicate strategy with clients, ensure buy-in and oversee fulfillment to meet clients' business goals • Manage a nimble cross-functional team• Helped develop proven frameworks and increased efficiency of team processes• Leverage analytics and survey data to facilitate strategies, prioritize experiments and determine road maps• Share insight reports with clients and make campaign recommendations to improve each stage of the funnelHighlights:• Developed a campaign that produced 3.7x ROI and boosted monthly active users of our ListGIANT Portal SaaS by 187% more than the previous five-year average• Conducted full-funnel UX audit that reduced account creation dropoff of our ListGIANT Portal SaaS by nearly 30% Show less

Digital Marketing Strategist

• Aug 2016 - Aug 2018

• Planned, created and managed paid search and social lead generation campaigns for clients in numerous industries ranging from small business to Fortune 500 • Created landing pages and executed A/B tests• Developed messenger bot flows and automation• UX, Customer Journey and Customer Experience analysis for full funnel optimization• Assisted with technical on-site SEO and outreach to build links from industry publications in our nicheHighlights:• Grew spend under management by 537%• 13% average increase to landing page conversion rates• Developed a messenger bot for the promotional launch of T-Pain's new show on Fuse TV Show less

Intern

• Sep 2015 - Dec 2015

• Responsible for processing and fulfilling online orders • Exposed to the operational aspects of an independent record label • Responsible for processing and fulfilling online orders • Exposed to the operational aspects of an independent record label

Market Research Intern

• Jun 2015 - Sep 2015

• Survey design, development, and programming • Translated survey response data into insights and recommendations for insight reports • Led an advertising pre-post lift campaign for a major retailer • Responsible for putting together performance metrics profiles for major label music artists • Survey design, development, and programming • Translated survey response data into insights and recommendations for insight reports • Led an advertising pre-post lift campaign for a major retailer • Responsible for putting together performance metrics profiles for major label music artists

Marketing Intern

• Jun 2013 - Sep 2013

• Accountable for sourcing and editing film artwork, and increasing team productivity. • Interacted with clients to fulfill artwork requests for the largest global provider of multiplatform video services • Accountable for sourcing and editing film artwork, and increasing team productivity. • Interacted with clients to fulfill artwork requests for the largest global provider of multiplatform video services