Joshua Glazer

Head of Content + Creative Director (Copy) at Content Curious
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Contact Information
us****@****om
(386) 825-5501
Location
Santa Monica, California, United States, US

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5.0

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Joel Fowler

Josh is a wonderful writer connecting the dots between the roots of electronic music and where it's going today.

Hisham Dahud

Josh was a joy to have onboard the Fame House team. From the get-go, he was placed in a role that required him to take ownership of his progress in an unusually challenging circumstance, working remotely from Berlin with a considerably high profile client. He was forced to forge his own path, and did so with flying colors. He was easy to work with, contributed plenty of inspired ideas, and got along well with both the FH team and his clients teams. Josh is exceptionally well-spoken, approachable, genuine, and always worked well in collaborative environments - often taking the lead in sharing ideas. I'd highly recommend him to any team, he'd be a huge asset.

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Credentials

  • Interaction Design: Interface
    LinkedIn
    Sep, 2020
    - Nov, 2024

Experience

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Head of Content + Creative Director (Copy)
      • Jun 2015 - Present

      Led cross-functional teams to produce content across multimedia channels to maximize awareness, increase engagement and establish long-term brand recognition. Formulation and execution of brand voice & tone and creative strategy. Mentor teams to create content with authentic voices. Accomplishments: • Wrote and optimized UX copy for LG.com during a major capabilities upgrade of their e-commerce platform. • Led the development of brand voice & tone guidelines for Sennheiser Soundclub, House of Blues and Wellplaece. • Wrote and produced Hubspot YouTube video series, achieving a 21% (Q/Q) increase in new lead generation. • Led writer and brand voice consultant for Tom Bilyeu (Impact Theory) with 8.3M followers. • Wrote for Red Bull Music Academy, LA Weekly, Billboard and Beatport, earning over 5M organic impressions. Show less

    • United States
    • Broadcast Media Production and Distribution
    • Co-Founder | Editor-In-Chief
      • Dec 2020 - Present

      Weekly newsletter covering Music x Tech x Web3 x Brands, distributed to over 6,000 international entertainment professionals from London to Los Angeles, Sydney to Singapore. Our thought leadership format, dubbed by one reader “the cheat sheet for the C-suite,” is read by executives at Universal Music Group, Sony, BMG, Warner Music, Live Nation, AEG, Amazon, Sky Broadcasting, CAA, UTA, William Morris Endeavor, Ticketmaster, Mastercard, Coca-Cola, Nike, T-Mobile and more. Weekly newsletter covering Music x Tech x Web3 x Brands, distributed to over 6,000 international entertainment professionals from London to Los Angeles, Sydney to Singapore. Our thought leadership format, dubbed by one reader “the cheat sheet for the C-suite,” is read by executives at Universal Music Group, Sony, BMG, Warner Music, Live Nation, AEG, Amazon, Sky Broadcasting, CAA, UTA, William Morris Endeavor, Ticketmaster, Mastercard, Coca-Cola, Nike, T-Mobile and more.

    • United States
    • Entertainment Providers
    • 100 - 200 Employee
    • Creative Consultant + Lead Writer :: Coachella Festival
      • Apr 2010 - Apr 2020

      Led cross-functional teams to develop multi-platform digital and print projects including website, mobile app, festival guide and live stream. Accomplishments: • Lead writer on the Coachella YouTube live stream, reaching a combined annual audience of 500M. • Editor-In-Chief of the festival’s collectible magazine, CAMP, with over 500K issues distributed. • Producer on Coachella: 20 Years In The Desert feature documentary, with 6.7M views. Led cross-functional teams to develop multi-platform digital and print projects including website, mobile app, festival guide and live stream. Accomplishments: • Lead writer on the Coachella YouTube live stream, reaching a combined annual audience of 500M. • Editor-In-Chief of the festival’s collectible magazine, CAMP, with over 500K issues distributed. • Producer on Coachella: 20 Years In The Desert feature documentary, with 6.7M views.

    • United States
    • Media Production
    • 700 & Above Employee
    • Creator & Host
      • Nov 2015 - Jul 2017

      Creator, producer and host of the Rave Curious podcast, featuring long-form interviews with some of the biggest players in electronic music, including icons Arthur Baker and Jean-Michel Jarre, DJ superstars Moby and Paul Oakenfold, and underground heroes Danny Tenaglia and Louie Vega. - Released 40 episodes on the Vice Media podcast network. - Accumulated over 3M plays across all platforms. Creator, producer and host of the Rave Curious podcast, featuring long-form interviews with some of the biggest players in electronic music, including icons Arthur Baker and Jean-Michel Jarre, DJ superstars Moby and Paul Oakenfold, and underground heroes Danny Tenaglia and Louie Vega. - Released 40 episodes on the Vice Media podcast network. - Accumulated over 3M plays across all platforms.

    • Entertainment Providers
    • 1 - 100 Employee
    • Digital Marketing Director
      • Jun 2014 - Feb 2015

      Planned and executed digital marketing campaigns for music event brands and international recording artists. Led product teams to develop digital channels for multiple platforms. Collaborated with design teams to articulate the brand identity in Europe, North America and South America. Contracted vendors to fulfill creative needs. Accomplishments: • Directed social media advertising for HYTE global events series to increase engagement, fan acquisition and sales KPIs, achieving 100,000 tickets sold and a 1200% increase in social media followers in under six months. • Developed social media strategies to maximize organic reach for recording artists Chris Liebing and Loco Dice. • Upgraded newsletter services and protocols, resulting in a 300% increase in open rate. • Negotiated deals with online media and ticketing vendors to optimize ad placement and per ticket revenue, resulting in a 30% increase in ticketing income. Show less

    • United States
    • Manufacturing
    • 100 - 200 Employee
    • Editor-In-Chief, Rosebud Magazine
      • Jan 2011 - Nov 2013

      Helmed content marketing print publication and website, Rosebud Magazine, with an editorial focus on hydroponic growing, outdoor lifestyle, food safety, wellness and environmental sustainability. Collaborated with CMO to articulate marketing messages and maintain consistency across multiple platforms. Created workflows and protocols to maximize productivity for international team in multiple time zones. Developed and maintained editorial calendars for digital and print platforms. Represented the company at industry events in Amsterdam, Barcelona and Prague. Accomplishments: • Produced bi-monthly print magazine, with 60K international distribution. • Secured interviews with celebrity subjects, including David Koechner (Anchorman), Rockmond Dunbar (Sons of Anarchy) and Dylan Ratigan (CNBC). • Increased global market share for our parent company, Advanced Nutrients, by 10%. • Reduced editorial costs by 50% while maintaining equivalent levels of content output. • Launched a digital version of the publication that achieved 500K page views per month in the first six months. • Nominated for Western Publishing Association “Maggie” Awards (2013). Show less

    • Book and Periodical Publishing
    • 1 - 100 Employee
    • Editor-In-Chief
      • Oct 2003 - Dec 2012

      Piloted the editorial vision of industry-pioneering media brand committed to emerging music and culture. Managed global team of writers, photographers, illustrators and designers. Collaborated with in-house marketing agency The Rebel Organization to provide content and experiential marketing services to clients, including Apple, Toyota, Sauza, Microsoft and Asics. Established distribution and revenue opportunities on emerging digital media platforms. Accomplishments: • Published the first national magazine covers of iconic artists Kanye West, Diplo, Janelle Monae and M.I.A. • Launched the first content portal iteration of URB.com in 2006, earning over 300K in organic monthly traffic. • Collaborated on RFP proposals resulting in $2M in sponsorship revenue. • Earned awards in excellence and inclusivity, including Folio “Ozzie” Award (2006), Western Publishing Association “Maggie” Awards (2005-2008), GLAAD (Gay & Lesbian Alliance Against Defamation) Award (2007) and DeCapo Best Music Writing (2007/2008). Show less

  • Real Detroit Weekly
    • Greater Detroit Area
    • Staff Writer
      • Jan 1999 - Oct 2002

      • Founding staff member of Metro Detroit alternative weekly, specializing in music coverage. • Wrote weekly column focused on the local electronic music scene. Accomplishments: • Editor of Detroit Electronic Music Festival 2000 special section. • Wrote cover stories on Richie Hawtin, Carl Craig and Kool Keith. • Founding staff member of Metro Detroit alternative weekly, specializing in music coverage. • Wrote weekly column focused on the local electronic music scene. Accomplishments: • Editor of Detroit Electronic Music Festival 2000 special section. • Wrote cover stories on Richie Hawtin, Carl Craig and Kool Keith.

  • Motor Detroit
    • Greater Detroit Area
    • Promotions Director
      • Oct 1999 - Sep 2002

      - Helmed event promotion for historically acclaimed Detroit techno nightclub. - Managed creation and distribution of print and online promotional assets. - Collaborated with bookings director to schedule a "progressive-yet-profitable" calendar of electronic music performances. - Co-produced the inaugural Detroit Electronic Music Festival (DEMF), 2000. - Helmed event promotion for historically acclaimed Detroit techno nightclub. - Managed creation and distribution of print and online promotional assets. - Collaborated with bookings director to schedule a "progressive-yet-profitable" calendar of electronic music performances. - Co-produced the inaugural Detroit Electronic Music Festival (DEMF), 2000.

Education

  • Michigan State University
    BA, Telecommunications
    1993 - 1997

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