Experience

Garrison (Flood Control) Systems, LLC.

• United States
• Environmental Services
• 1 - 100 Employee

• Director of Marketing

  • Oct 2021 - Present



FloorEXP

• United States
• Retail Office Equipment

• Director of Marketing

  • Oct 2021 - Present



Mod-Fence Systems LLC

• United States
• Entertainment Providers
• 1 - 100 Employee

• Director of Marketing

  • Oct 2021 - Present

  At ModFence we understand the boundless importance of creating effective and attractive boundaries and flooring at events and other crowded locations. Just as our name suggests, we specialize in selling and distributing premium upscale modular fences and portable interlocking flooring that fulfill all of your temporary fencing and event needs. At ModFence we understand the boundless importance of creating effective and attractive boundaries and flooring at events and other crowded locations. Just as our name suggests, we specialize in selling and distributing premium upscale modular fences and portable interlocking flooring that fulfill all of your temporary fencing and event needs.



EverBlock

• United States
• Wholesale Building Materials
• 1 - 100 Employee

• Director of Brand and Product Marketing

  • Jan 2021 - Oct 2021

• Marketing Director

  • Jan 2016 - Sep 2021



Ajax Union B2B Marketing

• Advertising Services
• 1 - 100 Employee

• Online Marketing Relationship Manager/Agency Manager

  • Jan 2014 - Apr 2016

  Responsible for day-to-day digital account management, client communication, reporting, consulting and ideation surrounding several top-tier accounts within the agency. ● Manage, develop and deepen client relationships through consistent communication and reporting ● Social media management and project management ● Assist the COO on long-term projects, reporting and account performance in a wide range of industries including new and emerging technology, healthcare, legal, non-profit and high-level catering companies ● Work with both B2B and B2C accounts to achieve actionable client goals Show less



Wheels To Lease

• United States
• Motor Vehicle Manufacturing
• 1 - 100 Employee

• Marketing Director / Customer Relations Manager

  • Sep 2012 - Jan 2014

  Ensured that marketing efforts were within budget and optimized for maximum results and resonance for the brand. ● Organically increased email marketing list by over 2,000 new entrants at a $0-dollar cost ● Worked closely with third-party vendor to ensure best SEO and social media practices ● Saved Wheels To Lease $29,000 per year by monitoring under-performing marketing opportunities ● Reviewed and promoted all blog posts, press releases, videos, photos, SEO and social media sites ● Launched new adaptive website ● Created and coordinated all print and web advertising efforts and graphics ● Operated lead CRM processes and automation Show less



VR Business Brokers | Mergers & Acquisitions

• United States
• Financial Services
• 100 - 200 Employee

• Franchise Specialist / Social Media Director

  • 2011 - Sep 2012

  Maintained corporate website and assisted in the corporate social media launch and management. ● Worked with CEO and President to create innovative brand awareness and traffic to social media pages ● Operated and maintained corporate website, as well as landing page design for the, “Franchise Showcase” ● Achieved a visible social media presence and assisted franchisees with their social media endeavors ● Monitored online public relations while creating newsworthy content for press release distribution ● Wrote on social media techniques and tips for industry trade publication, “Today’s Business Owner” Show less



Carat

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Sr. Research Analyst

  • 2008 - 2010

  Operated systems and analysis for various market research tools and programs to assist in traditional advertising efforts for high profile brands. ● Conducted consumer market research by filtering extensive target audience information ● Updated clients and potential client’s competitive position within the marketplace ● Provided product usage, technology consumption, psychographics, quantitative and qualitative data ● Maintained monthly planning and research media engagement report “Fortel,” Carat’s proprietary engagement survey ● Analyzed and reported on Nielsen ratings information ● Primary user of data-mapping and segmentation software, Claritas: iMark, Consumer Point and MapInfo, used for targeting media usage, demographics and segmentation data ● Supported the media planning and buying groups with research requests including media spend data and MRI/Scarborough/Mendelson survey results ● Monitored brainstorm sessions and focus groups ● Acted as a consultant to internal and external client groups in matters of research techniques, methodology and training ● Analyzed and disseminated POV’s on potential research tools; MediaGuide/TalkMonitor/Nielsen Radio ● Saved Carat $3,000 annually by promoting Carat’s ongoing “green” efforts by transitioning all Nielsen Media Quarterly Planning books to digital versions Show less



Petry Television

• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Research Analyst

  • 2005 - 2008

  ● Handle all aspects of research for ten of Blair’s (subsidiary of PMC) top stations, as well as Gannett owned WUSA in Washington and WTLV in Jacksonville, FL ● Utilize my extensive knowledge of NSI audience research to track and analyze overnight ratings, and incorporate them into sales pieces ● Develop, design, and help implement sales promotion pieces for regular programming, sports, and specials, while meeting constant deadlines ● Maintain inventory master; a list of current and upcoming programming including estimates and projections, to ensure accuracy of sales availability for client stations ● Use Scarborough data for upscale demographic analysis to create special projects ● Communicate directly with stations to devise rating estimates and rationale to help maximize revenue Show less