Experience

Great Wall Motor Deutschland GmbH

• Germany
• Motor Vehicle Manufacturing
• 1 - 100 Employee

• Business Planning Manager

  • Aug 2021 - Present

  − Responsible for European market opportunity, consumption trend and market competition analysis and forecast. − Responsible for the company's brand strategy, portfolio planning, and new product study. Establish company-level short, medium and long-term product plans based on brand/customer needs, business plans, technology strategies and portfolio strategies. − According to the characteristics of the regional market, identify product definitions and input product development needs in the early stage; cooperate with the product development project team to formulate allocation strategies and price strategies to ensure the creation of product competitiveness. − Responsible for the management of key gateways in the product life cycle and revise the regional product portfolio according to market changes. − Responsible for life cycle volume planning for each product in different region. − Collaborate with other functions in the European region to jointly promote project implementation based on role-based requirements. Show less



Changan Ford Automobile Corporation, Ltd.

• Automotive
• 100 - 200 Employee

• Corporate Strategist

  • Jan 2018 - Jul 2021

  − Completed the establishment of the CAF Energy Room project. By promoting the vehicle energy room project and uniting with various relevant teams, it has achieved efficient and considerable cost improvements and planning and launched a series of product actions that meet the needs of Chinese consumers.− By promoting the NEV Energy Room project, CAF's overall new energy strategy in the future was evaluated, and combined with industry policy trends, CAF's overall new energy strategy was successfully identified.− Researched the BEV product opportunity based on the dedicated BEV platform, completed the 20B cycle planning research, and added 2 BEV products into cycle plan.− Continuously follow up NEV national and local city incentive policy annual update, Guide NEV incentive related market sale strategy &technical requirement compliance strategy.− NEV industry management rule tracking and analysis, build and push forward related management rule (battery recycling, monitor platform) compliance strategy.− Developed NEV data monitoring platform data upload overall process and allocated to function team.− Developed NEV battery recycling process business procedure for further approach.− Analysis local government NEV promotion policy and coordinate PHEV program access in key local city (Tianjin/Guangzhou/Shenzhen) catalogues, including Guangzhou & Shenzhen subsidiaries registration. Show less

• Strategic Planning Specialist

  • Jul 2012 - Dec 2017

  − On-site supported BEV study in AP headquarter. Completed preliminary product attributes design, new business model development & local OEM benchmark, which made fundamental contribution to global overall NEV strategy.− Promoted company product freshness study, completed product competitiveness study base on action frequency & change content for both company's product & competitors' and added 2 products into cycle plan.− Delivered cost reduction project, study how to make cost reduction from design, anufacturing & purchasing perspective for high volume products, which made remarkable achievements.− Delivered successful footprint scenarios study, define the layout of all plants based on current production layout & potential product introduction to support company aspirational vision.− Delivered successful meeting coordination work for strategy & operation meeting from 2012 to 2013, including agenda collection, on side supporting and meeting minutes developing & issuing, which makes meeting quality and efficient.− Delivered successful 2013A & 2013B FPV update, including 2013A/B vehicle & PT FPV to support function team. Show less