Consultant

• Jul 2023 - Present

Founder and Managing Director

• Jan 2022 - May 2023

Led and managed a diverse team of 20 professionals, including full-stack developers, analysts, copywriters, graphic designers, and production experts, ensuring effective collaboration and high-quality deliverables. Provided strategic guidance and advisory services to C-suite executives from 8 companies across diverse industries, including startups, SMEs, and MNCs resulting in successful growth and achievement of objectives. Secured long-term contracts with key clients and nurtured valuable partnerships, contributing to overall business growth and stability. Achieved a remarkable annual turnover of approximately RM6Xk for the financial year 2022, demonstrating a strong ability to drive revenue growth and deliver tangible results. Show less

Head of Data, Strategy and Innovation

• Jun 2021 - Aug 2021

Led and managed a cross-functional team of 12, fostering collaboration between departments and ensuring effective strategic implementations for optimal outcomes.Analyzed and measured operational and marketing performance, providing management team with valuable insights to drive improvements and better decision-making.Refined the company's business model by optimizing value propositions, customer segments, cost, and revenue models, resulting in enhanced plans and execution strategies.Utilized demographic, psychographic, and geographic data analysis to improve customer targeting and engagement.Leveraged Metabase for data modeling, mining, reporting, and visualization, enabling data-driven decision-making. Implemented CleverTap for customer lifecycle management, leading to improved customer journeys, segmentation, and retention through behavioural analytics. Show less

Head Of Operations

• Mar 2021 - May 2021

Applied a systematic approach known as Business Process Management in managing an operations team of 5 to deliver monthly growth targets.Built, enhanced and automated multiple operational systems and processes for greater efficiency and efficacy, while reducing frequency of errors by 50%.Achieved an average of 50% MoM growth of meal volume delivered over a span of 4 months.Significantly reduced the average delivery cost per meal by a maximum of 60% in a span of 4 months.Revised pricing structure and existing subscription model to attain profitability. Show less

Head of Product and Customer Success

• Jan 2021 - Feb 2021

Extended the Customer Lifetime Value (CLTV) of existing customers from 1 to 2 months to a maximum of 6 to 8 months while boosting the average spend per customer by 30%.Pioneered the web development of a new sales channel from the existing subscription model which boosted sales by 70% in the following month.Directed the tech development team in feature building and bug fixing that improved the overall UI and UX of the website.

Customer Success Executive

• Nov 2020 - Dec 2020

Savor of Life is a Malaysian-based startup that provides healthy, vegan meal subscriptions and delivery service that promotes a balanced and nutritious lifestyle.Roped in by the CEO to drive business growth and expansion through leveraging my prior startup expertise and experience.Crafted and employed a Customer Relationship Management (CRM) program for existing customers that resolved the major customer churn issue while boosting renewals revenue by 30x from RM300 to RM9000 throughout a span of 6 months.Established various key partnerships that contributed to reaching a larger market. Show less

Founder

• Oct 2019 - Oct 2020

Established a list of offerings under the company: 1) You Choose Lah! - A decision-making aid for mobile app users on meal choices, eateries options and more. Partnered with a total of 20 SMEs at its peak. 2) Entreome - An entrepreneurship platform and community that provides industry relevant and highly practical courses for young entrepreneurs. Mentored up to 30 members at its peak. 3) Flousage - Innovated and built a smart compression device for DVT prevention and oedema management with the use of PCB fabrication and SLA 3D printing. Delivered a total of 10 units to the local community for pilot testing and CSR purposes. 4) NeuroBar - Developed healthy, vegetarian energy bars for better brain health and improved cognitive performance. Show less