Experience

VC999 Packaging Systems Inc.

• Head of Marketing & Technology for North, Central, and South Americas.

  • May 2012 - Present

  Head of Marketing & Technology for North, Central, and South Americas. Head of Marketing & Technology for North, Central, and South Americas.



Caesars Entertainment Corporation

• Multimedia Guru

  • 2004 - Aug 2012

  Major Successes •Managed several industry-first applications, strategies, and systems to drive customer excitement, connectivity and revenue. •Administered beta site for enterprise-wide “guest interaction and entertainment” systems. Shaped numerous aspects of hard/software systems to increase environmental excitement and foster employee engagement. •Developed successful B2C campaigns for social, PC, & mobile media strategies. •Negotiated contracts for media acquisition and managed multi-property usage. Actualized over $100,000 in annual savings, while increasing customization and enhancing operational applications. •Administered beta site for Digital Database Marketing and Entertainment Technology. •Responsible for A/V system architecture (interface usability & functionality). •Organized in-house team (IT, Marketing, Operations) for training and daily usage/maintenance. Team Management •Advertising Production & Finances, Business Growth Initiatives, and Interactive Systems. •Brand Manager. •Media and Communications (Social Media/Web, A/V & Broadcast, Print Production, Emerging Media Development). •Directed Software Development, Micro-Branding, and Design Projects. Ad Buying and Trafficking •Managed online, print, and out-of-Home advertising development and positioning. •Worked with Corporate and Agencies to develop internal and out-of-house advertising. Show less



SoftVu

• United States
• Individual and Family Services

• Multimedia Development Manager

  • 2002 - 2004

  Major Successes •Managed designer and developer teams - building products years ahead of their time. •Developed bandwidth-adaptive playback buffering for Flash. •Developed code to sync Flash and Streaming video via web or physical delivery. •Built Content Development Team to more than half of the company’s revenue in under six months. Team Management •Started Creative Development team to service corporate clients. •Creative Manager for Email Marketing soft/hardware development. •Hired and managed successive staff to accommodate growth. Multimedia and Soft/Hardware Development •Software architect for A/V capture stations, message dispersal, and end user tracking systems. •Managed and built entire code base for interactive marketing products. •Developed adjunct product offerings to broaden sales opportunities. Show less



lookandfeel new media

• Multimedia Lead

  • Jan 1999 - Jan 2002

  Major Successes •Built the first DVD authoring system in the Midwest. •Worked on the first online catalog for Lee Jeans. •Assembled bleeding-edge non-linear audio/video editing systems. •Worked on two popular Science City museum exhibits. •Many projects were used as design/interactive examples in colleges around the world. Interactive & Multimedia Development •Started Broadband team to expand company capabilities. •Grew media capabilities to precede technology trends and advance client campaigns. •User interface analysis and user experience-based site reorganization. Audio & Video Production •Capture, editing, and production. •Live and on-demand streaming system development. •Compression and end user targeting. Show less



Looking Glass Creative

• Events Services
• 1 - 100 Employee

• Owner

  • Jan 1901 - May 1902

  My own little place for doing my own little thing. My own little place for doing my own little thing.