Experience

AbelsonTaylor

• United States
• Advertising Services
• 100 - 200 Employee

• Creative Director, Content Strategy

  • Aug 2015 - Present

  As part of AT’s Experience Design Group, I help create best-in-class, award-winning digital experiences that convey compelling brand stories to a wide variety of audiences. I partner with with the agency’s various creative teams, as well as the User Experience and Digital Strategy Groups to implement sharp content strategies that ensure resonant, impactful messaging across all channels. I work to create messaging that’s emotionally on-target while keeping the project on-budget; to make sure every W-O-W comes with an R-O-I. By levering tech intelligently and pursuing excellence passionately, I help the agency provide spot-on solutions to daunting business problems.Simply put, our stuff is awesome. And I'm proud to be a big part of that.

• Associate Creative Director, Digital Copy

  • Jan 2011 - Aug 2015

  In my first creative leadership position, I guided a team of gifted creatives as we developed work for a wide array of different audiences across a variety of interactive, print, and broadcast channels.• Digital: Web, mobile apps, interactive visual aids, CRM programs• Conventions: Booth activities, interactive games• Video: Broadcast, animation• Print: Journal ads, sales materials, brochures• And many more...

• Senior Copywriter

  • Mar 2005 - Jan 2011

  As a senior copywriter at AT, I honed a wide array of skills that gave me the versatility to produce knockout work for just about every kind of creative assignment I encountered.Whether online, on the air, or anything in between, my work helped make a bevy of big clients happy and hungry for more.



McCann Health New Jersey, an IPG Health Company

• United States
• Advertising Services
• 100 - 200 Employee

• Copywriter

  • Apr 2002 - Dec 2004

  I wanted to learn the biz, and this is where I did it. I learned the language of medicine as well asthe language of advertising. As I did, I produced stellar creative for Abbott’s blockbuster brands,Kaletra and Humira. I wanted to learn the biz, and this is where I did it. I learned the language of medicine as well asthe language of advertising. As I did, I produced stellar creative for Abbott’s blockbuster brands,Kaletra and Humira.



Doculabs

• United States
• Business Consulting and Services
• 1 - 100 Employee

• Technical Editor

  • Mar 2000 - Apr 2002

  Doculabs was exciting. In business for only about two years when I started, the arrow waspointing way up for this e‐commerce consulting firm. I did my part by writing articles forpublications like Information Week, Insurance & Technology, and Network Computing; plus loadsof reports for the companies that hired us to pick out their multi‐million dollar software suites. Doculabs was exciting. In business for only about two years when I started, the arrow waspointing way up for this e‐commerce consulting firm. I did my part by writing articles forpublications like Information Week, Insurance & Technology, and Network Computing; plus loadsof reports for the companies that hired us to pick out their multi‐million dollar software suites.



UL

• United States
• International Trade and Development
• 500 - 600 Employee

• Technical Writer

  • Feb 1997 - Mar 2000

  We all have to pay our dues. Here’s where I paid mine. I needed writing experience. UL neededsomeone to write achingly dull technical reports. We were perfect for each other. We all have to pay our dues. Here’s where I paid mine. I needed writing experience. UL neededsomeone to write achingly dull technical reports. We were perfect for each other.