Experience

Diamond Knot Craft Brewing

• Sales Manager, Distributor Channel Partner, Brand Ambassador, Field Marketing Manager

  • Mar 2018 - Present

  • Building distributor relationships • Identifying market needs and creating practical, obtainable solutions to meet them • Identifying current consumer trends and forecasting future trends • Building distributor relationships • Identifying market needs and creating practical, obtainable solutions to meet them • Identifying current consumer trends and forecasting future trends



Ninkasi Brewing

• United States
• Food & Beverages
• 1 - 100 Employee

• Western Washington Market Manager

  • Jan 2010 - Nov 2017

  • Helped grow sales from 20K barrels sold annually to 100K+ barrels sold annually • Helped execute a successful launch of new product offerings • Built and managed multiple distributor partnerships to maximize brand visibility across a large, culturally diverse territory • Created distributor incentive programs to maximize sales • Managed and forecasted product inventories • Promoted customer engagement through sampling, promotional events, and festivals • Maintained product freshness through retail surveys • Conducted brand education exercises to retailers/wholesalers/consumers • Maximized brand awareness through community outreach programming Show less



Jones Soda Co.

• United States
• Manufacturing
• 1 - 100 Employee

• Retail Marketing, POS & Trade Show Manager

  • Jul 2007 - Oct 2009

  • Developed successful marketing partnership between the state's largest soda company and both the Seattle Seahawks and Alaska Airlines • Sourced marketing/sales tools to maximize branding and create retail outlet for consumers • Designed and developed marketing tools such as billboards and vehicle/cooler graphics • Created and developed branded merchandise for retail consumption • Developed e-commerce site/store to generate retail sales and brand awareness • Managed and attended industry trade shows nationally Show less



Redhook Ale Brewery

• Food and Beverage Services
• 1 - 100 Employee

• Marketing Coordinator & Retail Marketing Manager

  • 2001 - 2007

  • Created marketing programs, tools, and products to assist sales associates in delivering concise brand message • Developed sales incentive programs to encourage market growth • Served as primary liaison between sales and marketing department and vendors • Managed seasonal products and distribution to meet marketing needs • Created and developed branded merchandise for retail consumption • Managed inventory and fulfillment of all branded items • Actively participated in public events such as beer festivals to interpret customer expectations Show less