Enterprise Onboarding Manager

• Mar 2022 - Present

Customer Success Program Manager

• Oct 2020 - Mar 2022

As a Customer Success Program Manager, I focus on ensuring that our programs have the appropriate governance structure and understand and enable our Clients’ vision, goals, culture, and requirements within the parameters of the defined program. I have executed go to market strategies, playbook creation, compensation plans, customer experience and journey mapping, health scoring, CS platform implementation, training programs, digital success strategies and success planning. One of the… Show more As a Customer Success Program Manager, I focus on ensuring that our programs have the appropriate governance structure and understand and enable our Clients’ vision, goals, culture, and requirements within the parameters of the defined program. I have executed go to market strategies, playbook creation, compensation plans, customer experience and journey mapping, health scoring, CS platform implementation, training programs, digital success strategies and success planning. One of the most critical tasks, has been to facilitate the alignment and synergy of Product, Sales and Customer Success organizations in order to delivery a consistent customer centric experience. To execute properly, I proficiently communicate with executive leadership to create top down buy-in on programs while and coaching and guiding peers and CS management.

Digital Content Manager

• Jan 2019 - Oct 2020

I exercised my entrepreneurial aptitude to launch a consulting business venture. I have been instrumental in identifying and partnering with a variety of customers on best practices and forward-thinking marketing strategies and solutions to drive growth. I partnered with multiple clients including Flatirons Development and HireDelightful as their marketing consultant and trusted advisor. ♦ Generate and develop qualified leads and cultivate consistent customer pipeline by conveying… Show more I exercised my entrepreneurial aptitude to launch a consulting business venture. I have been instrumental in identifying and partnering with a variety of customers on best practices and forward-thinking marketing strategies and solutions to drive growth. I partnered with multiple clients including Flatirons Development and HireDelightful as their marketing consultant and trusted advisor. ♦ Generate and develop qualified leads and cultivate consistent customer pipeline by conveying overall value. ♦ Conduct business assessments, translate client needs and facilitate customer presentations to recommend digital marketing solutions. ♦ Partner with clients on implementation of targeted marketing campaigns. Design, develop, and build brand awareness, define strategic brand positioning to promote growth and increase business visibility. ♦ Initiate and optimize direct, SEM and PPC marketing campaigns. Manage press releases, social media postings, product videos and blogs. ♦ Create and curate relevant product and thought-leadership content. Develop website content to optimize SEO. ♦ Evaluate and track performance, KPIs and benchmarks of marketing efforts to customize growth strategy. Show less I exercised my entrepreneurial aptitude to launch a consulting business venture. I have been instrumental in identifying and partnering with a variety of customers on best practices and forward-thinking marketing strategies and solutions to drive growth. I partnered with multiple clients including Flatirons Development and HireDelightful as their marketing consultant and trusted advisor. ♦ Generate and develop qualified leads and cultivate consistent customer pipeline by conveying… Show more I exercised my entrepreneurial aptitude to launch a consulting business venture. I have been instrumental in identifying and partnering with a variety of customers on best practices and forward-thinking marketing strategies and solutions to drive growth. I partnered with multiple clients including Flatirons Development and HireDelightful as their marketing consultant and trusted advisor. ♦ Generate and develop qualified leads and cultivate consistent customer pipeline by conveying overall value. ♦ Conduct business assessments, translate client needs and facilitate customer presentations to recommend digital marketing solutions. ♦ Partner with clients on implementation of targeted marketing campaigns. Design, develop, and build brand awareness, define strategic brand positioning to promote growth and increase business visibility. ♦ Initiate and optimize direct, SEM and PPC marketing campaigns. Manage press releases, social media postings, product videos and blogs. ♦ Create and curate relevant product and thought-leadership content. Develop website content to optimize SEO. ♦ Evaluate and track performance, KPIs and benchmarks of marketing efforts to customize growth strategy. Show less

Product Development/Digital Marketing Manager/Sales Consultant

• Jan 2020 - Sep 2020

I was engaged to partner with small business owners and provide them expertise as a trusted advisor and business consultant. I focus on helping them promote brand awareness and developing key marketing/business development strategies to reach desired objectives. ♦ Consult with startup businesses focused on rapid growth. Conduct comprehensive assessment of business objectives, educating them to develop and align strategic, targeted marketing plans that drive revenue. ♦ Devise… Show more I was engaged to partner with small business owners and provide them expertise as a trusted advisor and business consultant. I focus on helping them promote brand awareness and developing key marketing/business development strategies to reach desired objectives. ♦ Consult with startup businesses focused on rapid growth. Conduct comprehensive assessment of business objectives, educating them to develop and align strategic, targeted marketing plans that drive revenue. ♦ Devise all-inclusive roadmap outlining expected ROI and execution plan. Prepare and negotiate contract agreements/statements of work. ♦ Launch new websites and formulate engaging/compelling content to support brand and goals. Drive awareness through social media platform and blogging presence. ♦ Collaborate with product marketing, sales, and development teams to drive SEM and PPC campaigns and ensure website optimization. ♦ Capture data analytics to measure campaign effectiveness and track qualified leads. Execute quantitative and qualitative analysis of campaign targets, creative delivery, and vertical benchmarking. ♦ Develop media plans to drive demand generation and channel velocity within client accounts. ✶ Establish steady pipeline of new business through network outreach achieving ~5% touchback. Facilitate ~20 ongoing conversations working through sales cycle process. Successfully identify and engage four new clients in < six months. Show less I was engaged to partner with small business owners and provide them expertise as a trusted advisor and business consultant. I focus on helping them promote brand awareness and developing key marketing/business development strategies to reach desired objectives. ♦ Consult with startup businesses focused on rapid growth. Conduct comprehensive assessment of business objectives, educating them to develop and align strategic, targeted marketing plans that drive revenue. ♦ Devise… Show more I was engaged to partner with small business owners and provide them expertise as a trusted advisor and business consultant. I focus on helping them promote brand awareness and developing key marketing/business development strategies to reach desired objectives. ♦ Consult with startup businesses focused on rapid growth. Conduct comprehensive assessment of business objectives, educating them to develop and align strategic, targeted marketing plans that drive revenue. ♦ Devise all-inclusive roadmap outlining expected ROI and execution plan. Prepare and negotiate contract agreements/statements of work. ♦ Launch new websites and formulate engaging/compelling content to support brand and goals. Drive awareness through social media platform and blogging presence. ♦ Collaborate with product marketing, sales, and development teams to drive SEM and PPC campaigns and ensure website optimization. ♦ Capture data analytics to measure campaign effectiveness and track qualified leads. Execute quantitative and qualitative analysis of campaign targets, creative delivery, and vertical benchmarking. ♦ Develop media plans to drive demand generation and channel velocity within client accounts. ✶ Establish steady pipeline of new business through network outreach achieving ~5% touchback. Facilitate ~20 ongoing conversations working through sales cycle process. Successfully identify and engage four new clients in < six months. Show less

Project Lead/Marketing Manager

• Dec 2015 - Feb 2019

For more than four years at Stygian Labs, I was a key contributor to drive marketing and key project initiatives focused on increasing revenue and fostering customer success. ♦ Hired, trained, and led Product Team of four staff, provided strong leadership that engaged/empowered team to achieve corporate objectives. ♦ Developed website content, managed, and deployed social media, SEO, PPC marketing campaigns. ♦ Collaborated with cross-functional teams; designers, developers, digital… Show more For more than four years at Stygian Labs, I was a key contributor to drive marketing and key project initiatives focused on increasing revenue and fostering customer success. ♦ Hired, trained, and led Product Team of four staff, provided strong leadership that engaged/empowered team to achieve corporate objectives. ♦ Developed website content, managed, and deployed social media, SEO, PPC marketing campaigns. ♦ Collaborated with cross-functional teams; designers, developers, digital artists to design innovative solutions that exceeded customer expectations. ♦ Provided comprehensive research, built use cases, and tested to increase product sales. ♦ Pioneered forward-thinking processes and solutions for critical projects to promote corporate viability and drive revenue. ♦ Researched customer issues and developed innovative solutions to achieve and surpass expectations and objectives. ♦ Captured innovative marketing approach to maximize visibility and drive corporate revenue. ✶Developed and implemented new sales and marketing collateral to support business development and drive revenue. ✶Drove multiple key corporate initiatives; managed budgets and teams to ensure successful execution. ✶Appointed as project lead to promote small business growth for customers; defined scope and aligned strategic plans for state-of-the-art IdealPath.com CMS service offering. Show less For more than four years at Stygian Labs, I was a key contributor to drive marketing and key project initiatives focused on increasing revenue and fostering customer success. ♦ Hired, trained, and led Product Team of four staff, provided strong leadership that engaged/empowered team to achieve corporate objectives. ♦ Developed website content, managed, and deployed social media, SEO, PPC marketing campaigns. ♦ Collaborated with cross-functional teams; designers, developers, digital… Show more For more than four years at Stygian Labs, I was a key contributor to drive marketing and key project initiatives focused on increasing revenue and fostering customer success. ♦ Hired, trained, and led Product Team of four staff, provided strong leadership that engaged/empowered team to achieve corporate objectives. ♦ Developed website content, managed, and deployed social media, SEO, PPC marketing campaigns. ♦ Collaborated with cross-functional teams; designers, developers, digital artists to design innovative solutions that exceeded customer expectations. ♦ Provided comprehensive research, built use cases, and tested to increase product sales. ♦ Pioneered forward-thinking processes and solutions for critical projects to promote corporate viability and drive revenue. ♦ Researched customer issues and developed innovative solutions to achieve and surpass expectations and objectives. ♦ Captured innovative marketing approach to maximize visibility and drive corporate revenue. ✶Developed and implemented new sales and marketing collateral to support business development and drive revenue. ✶Drove multiple key corporate initiatives; managed budgets and teams to ensure successful execution. ✶Appointed as project lead to promote small business growth for customers; defined scope and aligned strategic plans for state-of-the-art IdealPath.com CMS service offering. Show less

Sales/Marketing/Professional Service Manager | Sales Manager | Billing Coordinator

• Oct 2010 - Nov 2015

When I began my career at SurveyGizmo, I started as a Billing Coordinator. I was rapidly promoted to multiple positions based on my exceptional performance and evident knowledge of sales and marketing. I progressed into management and served as a key contributor to the business growth by driving sales through strategic marketing and enterprise demand generation. ♦ Conceptualized and executed key innovative marketing campaigns and demand generation strategies to reach targeted prospects,… Show more When I began my career at SurveyGizmo, I started as a Billing Coordinator. I was rapidly promoted to multiple positions based on my exceptional performance and evident knowledge of sales and marketing. I progressed into management and served as a key contributor to the business growth by driving sales through strategic marketing and enterprise demand generation. ♦ Conceptualized and executed key innovative marketing campaigns and demand generation strategies to reach targeted prospects, rapidly accelerate business growth and ensure sustainability. ♦ Recruited, trained, and led high-performance sales team focused on maximizing revenue and exceeding customer expectations. ♦ Drove team success by championing forward-thinking sales programs to expand revenue streams, improve margins and profitability. ♦ Negotiated strategic contracts for subscription renewals utilizing upselling techniques to exceed corporate objectives. ♦ Fostered long-term client relationships and promoted customer excellence for high retention. ♦ Analyzed data to identify areas for improvement and developed repeatable processes for standardization. ✶ Spearheaded research and launch of content hub blog and website targeted at marketers to generate leads, promote corporate brand awareness and visibility across social media. ✶ Designed corporate event booth and implemented corporate promotional materials based on target audience to drive revenue. ✶ Absorbed Professional Services Team as manager on customized enterprise integration/upgrade system projects, developed team and spun off. Assumed responsibility for Marketing Team, united and expanded marketing, and sales teams to focus on customer success, account management and retention. Show less When I began my career at SurveyGizmo, I started as a Billing Coordinator. I was rapidly promoted to multiple positions based on my exceptional performance and evident knowledge of sales and marketing. I progressed into management and served as a key contributor to the business growth by driving sales through strategic marketing and enterprise demand generation. ♦ Conceptualized and executed key innovative marketing campaigns and demand generation strategies to reach targeted prospects,… Show more When I began my career at SurveyGizmo, I started as a Billing Coordinator. I was rapidly promoted to multiple positions based on my exceptional performance and evident knowledge of sales and marketing. I progressed into management and served as a key contributor to the business growth by driving sales through strategic marketing and enterprise demand generation. ♦ Conceptualized and executed key innovative marketing campaigns and demand generation strategies to reach targeted prospects, rapidly accelerate business growth and ensure sustainability. ♦ Recruited, trained, and led high-performance sales team focused on maximizing revenue and exceeding customer expectations. ♦ Drove team success by championing forward-thinking sales programs to expand revenue streams, improve margins and profitability. ♦ Negotiated strategic contracts for subscription renewals utilizing upselling techniques to exceed corporate objectives. ♦ Fostered long-term client relationships and promoted customer excellence for high retention. ♦ Analyzed data to identify areas for improvement and developed repeatable processes for standardization. ✶ Spearheaded research and launch of content hub blog and website targeted at marketers to generate leads, promote corporate brand awareness and visibility across social media. ✶ Designed corporate event booth and implemented corporate promotional materials based on target audience to drive revenue. ✶ Absorbed Professional Services Team as manager on customized enterprise integration/upgrade system projects, developed team and spun off. Assumed responsibility for Marketing Team, united and expanded marketing, and sales teams to focus on customer success, account management and retention. Show less

Retail Merchandising Manager

• Jul 2008 - Oct 2010