Digital Marketing Executive

• Jul 2023 - Present

1: Enhancing Social Media Presence and Reach: Leverage digital strategies to optimise clients' social media footprint, expanding brand visibility and engagement. Curate compelling content to elevated online impact. 2: Executing SEO Initiatives for Client Growth: Drive client success by executing meticulous SEO campaigns. Elevate organic search rankings, enhance website visibility, and strategise keyword optimisation to ensure maximum online visibility. 3: Crafting and Executing Impactful Digital Campaigns: Formulate dynamic digital campaigns spanning diverse online platforms, innovating persuasive ad approaches. Achieve desired results by developing precise ads that elevate conversions and captivate audience interaction. 4: Client Engagement and Needs Fulfilment: Forge productive client relationships, adeptly communicating to understand their website and digital marketing requirements. Deliver tailored solutions and assure seamless project delivery to match expectations. 5: Synchronising with Technical Teams for Website Success: Orchestrate collaborative efforts, coordinating with technical teams to ensure smooth execution of website projects. Seamlessly integrate design, functionality, and user experience for outstanding web solutions. Show less

Performance Marketer

• Apr 2023 - Jun 2023

1: Creating and executing a strong performance marketing strategy & execution plan 2: Developing and managing digital prospecting and Re-marketing campaigns 3: Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC 4: Ensuring successful planning, execution, optimisation for key traffic KPIs via paid, organic & own media channels 5: Identifying and testing new channels to continue to meet or exceed established critical metrics 6: Working closely with the management to share funnel conversion improvement ideas, feedback & present results. Show less

Marketing Intern

• Jan 2023 - May 2023

Conducting market research and performing audience and Ad creative analysis to identify trends and insights that can be used to improve campaigns and strategies of existing campaigns, performing A/B testing, Re-marketing campaigns and campaigns with Look-alike audiences. Analysis of competitors’ ad placements, targeting, and creative elements to optimize our campaigns. Collaborating with other team members to brainstorm and develop new marketing ideas and campaigns. Monitoring and analyzing the performance of live campaigns, using tools such as Google Analytics and Facebook Ad Manager, and carefully tracking the performance of campaigns and continually optimizing them by taking various data cuts and doing in-depth solution and making recommendations for improvement thereof. Communicating with clients and stakeholders to provide updates on campaign performance and answer any questions or concerns. Staying up-to-date with the latest trends and developments in digital marketing and advertising, and sharing knowledge and insights with other team members. Analysis of competitors’ Search Engine Optimization and Search Engine Marketing tactics by using relevant tools, and provide recommendations on how to improve our existing campaigns. Show less

Marketing (SEO) Intern

• Jan 2023 - Jan 2023

Link Building: Conducting research to identify potential link building opportunities, reaching out to websites for guest posting, and acquiring backlinks from relevant websites. Social Media Marketing: Creating and managing social media profiles and pages to promote the company's content and drive traffic to the website. Keyword Research: Conducting organic keyword research to identify high-ranking keywords and incorporating them into off-page SEO strategies. Content Promotion: Promoting website content on various online platforms like social media, forums, and Q&A websites to drive traffic and backlinks. Show less

Marketing Intern

• Dec 2022 - Jan 2023

Sr.Executive Business Development

• Jun 2021 - Jul 2022

Assistant Manager Business Development

• Dec 2017 - Jun 2021

• Improving existing business dynamics in terms of supply chain, logistics and sales.• Examining and calculating sales based on previous sales records leading to in-time production and sufficient stocking of the end material.• Supporting business operations for the profit center with a view to realize pre-planning sales and revenue targets; formulating profit center budget for operational / business development activities.• Generating leads through cold calling , travelling, client visits.• Involving in price negotiations with clients to provide them the best prices as well as managing clients PAN India.• Performing factory audits (moisture prevention), risk assessments & controls, market development, client development, vendors management, containers management.• Devising & effectuating go-to-market strategy for introducing products to win mutually beneficial deal; pioneering business development to enhance revenues by identifying market opportunities. • Monitoring and assisting the Support Team for effective management of escalations from clients to resolve their concerns and addressing queries (customer advocacy) from other departments towards ensuring a smooth flow for customer’s diverse issues.• Developing new clients in the South and Central India.• Attending trade fares and conducting workshop for multiple buyers and training people about do’s and don’ts for prevention and control of moisture in factories as well as in containers during transit. Show less

Assistant Business Development Manager- Marketing and Sales

• Dec 2017 - Dec 2017

Actively involved in the market of North India to acquire new and sustain existing customers.

Assistant Manager Sales Marketing

• Apr 2017 - Jun 2017

Was actively engaged in the Sales of Refactories to the Public Sector Steel Plants. Was actively engaged in the Sales of Refactories to the Public Sector Steel Plants.