Experience

Coleture

• United States
• Marketing Services
• 1 - 100 Employee

• Vice President

  • Dec 2019 - Present



Flexthetic

• Wellness and Fitness Services

• President & CEO

  • Feb 2017 - Present

  Greater New York City Area



Boys & Girls Clubs of America

• United States
• Non-profit Organizations
• 700 & Above Employee

• Athletic Director, Sports & Fitness

  • Nov 2015 - Jan 2017

  Greater New York City Area The Madison Square Boys & Girls Club Healthy Lifestyles programs encourage members to adopt a healthy diet, practice positive lifestyle choices and make a lifelong commitment to fitness. • Responsible for sports & fitness related operational development and membership retention, including strategic programming, sales strategy, corporate partnership activation and P&L metrics management • Develop strategic management approach for sports & fitness operations, including athletics… Show more The Madison Square Boys & Girls Club Healthy Lifestyles programs encourage members to adopt a healthy diet, practice positive lifestyle choices and make a lifelong commitment to fitness. • Responsible for sports & fitness related operational development and membership retention, including strategic programming, sales strategy, corporate partnership activation and P&L metrics management • Develop strategic management approach for sports & fitness operations, including athletics, recreation/intramural, community and academic programming • Lead recruiting, training and evaluation of departmental staff; supervise direct reports in all phases of work including facility management, club operations, communications, sales/marketing and finance • Cultivate experiential marketing campaigns to recruit members and partners to participate in sports, fitness, community and intramural programming - Increasing corporate partner engagement • Develop and oversee all instructional and competitive sports, fitness and athletic activities • Ensure thorough execution and evaluation for all departmental programs and services – including Sales, Brand & Partnership Marketing – acting as liaison between corporate sponsors and club • Initiate and maintain community contacts with families, schools, partners/sponsors, media and other organizations and institutions to enhance brand platform and marketability Show less



YMCA of Greater New York

• United States
• Non-profit Organizations
• 700 & Above Employee

• Interim Director, Healthy Lifestyles

  • Jun 2015 - Nov 2015

  Greater New York City Area The YMCA of Greater New York reaches half a million New Yorkers through programs that focus on youth development, healthy living and social responsibility. Interim six-month role responsibilities included: • Managed the planning, scheduling and evaluations of all personal training, group training and YFit Start activities –driving member retention and increasing positive brand presence • Hired, supervised and coached Healthy Lifestyles staff – including 55 direct reports – leading… Show more The YMCA of Greater New York reaches half a million New Yorkers through programs that focus on youth development, healthy living and social responsibility. Interim six-month role responsibilities included: • Managed the planning, scheduling and evaluations of all personal training, group training and YFit Start activities –driving member retention and increasing positive brand presence • Hired, supervised and coached Healthy Lifestyles staff – including 55 direct reports – leading all corporate training sessions, presentations, sales/marketing meetings • Assisted in the development, control and tracking of operational budget • Generated new business sales during term – including personal & group fitness • Oversaw all new hires and staff certifications to ensure current filing system; Enforced staff guidelines • Managed scheduling, maintenance and management of facility and equipment, in partnership with the maintenance department and contractual third-party vendors • Researched and facilitated program developments to drive revenue and effectively position the brand • Coordinated administrative functions, i.e. tracking, reporting, scheduling, payroll, purchasing, etc. • Initiated the development of an electronic staff management database (i.e. paper to paperless) Show less



Coleture

• United States
• Marketing Services
• 1 - 100 Employee

• Fitness Director, Coleture Sports

  • Apr 2014 - Jun 2015

  New York • Responsible for managing Coleture’s corporate brand accounts, including New Balance, Under Armour, Lacoste, Aquafina/Pepsi Co., Louisville Slugger, Rawlings, Citi, New Era, Delta Air Lines etc. • Contributed to agencies Professional Athlete Division, overseeing all fitness and healthy lifestyle programs. Clients included NY Mets, Curtis Granderson’s $15M Athletic Academy and New Balance’s SparkStart Fitness Challenge hosted by MLB athletes nationwide • Led wellness-focused business… Show more • Responsible for managing Coleture’s corporate brand accounts, including New Balance, Under Armour, Lacoste, Aquafina/Pepsi Co., Louisville Slugger, Rawlings, Citi, New Era, Delta Air Lines etc. • Contributed to agencies Professional Athlete Division, overseeing all fitness and healthy lifestyle programs. Clients included NY Mets, Curtis Granderson’s $15M Athletic Academy and New Balance’s SparkStart Fitness Challenge hosted by MLB athletes nationwide • Led wellness-focused business development efforts, curating profitable relationships and far exceeding monthly sales quotas - growing monthly revenue by 25% (net) • Managed 10M+ program budgets with objective of maintaining visible field and brand presence • Educated and trained in-market support staff; Oversaw 10+ direct reports nationally Show less



Town Sports International

• United States
• Wellness and Fitness Services
• 700 & Above Employee

• Fitness Director; Certified Personal Trainer

  • Apr 2014 - Mar 2015

  New York, NY • Responsible for supporting NYSC Corporate Fitness Team in various tasks, including brand marketing, sales, program development and membership retention • Instrumental in turnaround of under-performing sales team; set higher expectations and instituted sales accountability resulting in 500% quarterly revenue • Directed sales and business development functions including new fitness product rollouts, key account management, customer relationship development, contract negotiation and… Show more • Responsible for supporting NYSC Corporate Fitness Team in various tasks, including brand marketing, sales, program development and membership retention • Instrumental in turnaround of under-performing sales team; set higher expectations and instituted sales accountability resulting in 500% quarterly revenue • Directed sales and business development functions including new fitness product rollouts, key account management, customer relationship development, contract negotiation and service fulfillment • Led sales force of 25 Personal Trainers to conceptualize, pitch, sell and retain clients – providing impactful sales incentives and client loyalty programs • Forecasted sales and focused on exceeding productivity expectations • Designed and executed new concepts to increase direct & field marketing practices Show less



Bally Total Fitness

• United States
• Wellness and Fitness Services
• 500 - 600 Employee

• Certified Personal Trainer

  • Jan 2013 - Apr 2014

  Greater New York City Area • Top Regional Sales Award – i.e. Top 5 regional sales for success associated with personal training packages sold and executed • Responsible for Bally Personal Training Brand Ambassadorship, ensuring that clients associate the Bally brand with exceptional personal training services • Aid Bally members in achieving lifestyle change and overall health/wellness success • Worked alongside Club Fitness Manager to help instill team (trainer) programs to elevate camaraderie • Responsible… Show more • Top Regional Sales Award – i.e. Top 5 regional sales for success associated with personal training packages sold and executed • Responsible for Bally Personal Training Brand Ambassadorship, ensuring that clients associate the Bally brand with exceptional personal training services • Aid Bally members in achieving lifestyle change and overall health/wellness success • Worked alongside Club Fitness Manager to help instill team (trainer) programs to elevate camaraderie • Responsible for customer service among personal training clients and prospective members • Aid Fitness Director with daily tasks including organizing POS and databases/management tools • Developed an innovative sales outreach process to elevate personal training prospects, increasing sales (Top 10 Regional Sales accolades monthly) • Responsible for developing professional close-out reports for Fitness Director • Training coordinator responsible for prospective client development, leading to increased club revenue • Trained new staff and acclimated team members with system and Bally brand processes Show less



Merchants

• United States
• Hospitality
• 1 - 100 Employee

• General Manager

  • Nov 2011 - Dec 2012

  Greater New York City Area • Management role for full-service restaurant and consulting company • Achieved top rating for NYC Department of Health inspection and maintenance • Responsible for inventory management and relevant processes, including product orders, budget control, food sanitation and quality control • Lead Recruiter responsible for hiring services, employee supervision, team motivation and all staff related activities • Coordinated top clientele (large scale revenue) programs • Developed new… Show more • Management role for full-service restaurant and consulting company • Achieved top rating for NYC Department of Health inspection and maintenance • Responsible for inventory management and relevant processes, including product orders, budget control, food sanitation and quality control • Lead Recruiter responsible for hiring services, employee supervision, team motivation and all staff related activities • Coordinated top clientele (large scale revenue) programs • Developed new and innovative products to be marketed, driving overall revenue for brand Show less