Experience

Throwing Star Collective

• Events Services
• 1 - 100 Employee

• President + Sr Project Manager

  • Jun 2019 - Present

  • 25+ years of experience in Sports Marketing: project management, team management, feasibility, event creation, marketing, execution, media, TV production, budget management, athlete projects and activations, and 360 planning across multiple platforms and sport disciplines • Track record of innovation across multiple platforms and sports with ability to implement ideas in an authentic way within sports communities • Partnership development, management and execution from city agencies, brands, locally relevant organizations and community leaders as it relates to project planning and deliverables for credible integration into an event or project • High level Project Manager with full understanding of all requirements from conception to execution, working with full team across all departments and channels touching sport, brand, PR, media, cross functional, sales and distribution • Team management experience with direct and indirect reports working in market on projects with up to 300+ team members on site for large events setting expectations and accountability to the team for project deliverables • Ability to manage and execute events and projects across multiple disciplines and markets; including Sport, Gaming, Culture and Social Innovation • Expert in event branding and visuals; bringing the project and event to life to participants and audience both in person, media and in content • Stakeholder management and alignment at all stages of a project to ensure targets and deliverables are clear, defined roles and responsibilities, budgets are managed to expectations of the business • Storytelling focused with clear understanding of media landscape and opportunities per project, working with full project and media team to deliver and share across all accessible channels and platforms maximizing quality impressions and social engagement Show less



Red Bull

• Austria
• Food and Beverage Services
• 700 & Above Employee

• Director Of Sports Marketing

  • 2018 - 2019

  • Strategic Leadership – responsible for leading the implementation of the US Sports Marketing strategy and plan for the East Business Unit• Responsible for management of East Business Unit Sports budget • Direct management of 3 Athlete Marketing Managers and 1 Event Marketing Manager. Responsible for ongoing team coaching and development to foster a high performing sports marketing team• Maximized regional athlete portfolio for 23 managed athletes in the East Business Unit with 360 plans, media, and innovative projects• Responsible for fostering creativity within the East BU Sports team to develop and deliver innovative, aspiration athlete projects, events for annual business plan, and real time opportunities Show less

• Event Marketing Manager

  • 2013 - 2018

  • Project Manager of the East Business Unit’s top consumer facing events from Sports to Culture• Negotiated and managed partnerships with city agencies for venues, planning and resources to execute event or project• Innovation in sports programming and athlete projects making Red Bull the most relevant, surprising and inspirational brand in sports• Responsible for the national execution and planning of Red Bull Conquest US Tour and National Finals in Washington DC• Managed projects include: Red Bull Flugtag (4), Red Bull Frozen Rush (3), Red Bull Art of Can, Red Bull Foiling Generation World Final, Red Bull Manny Mania World Final, Red Bull Reign World Final (2), Red Bull Battle Grounds (4), Red Bull Music Academy (2), Red Bull Amaphiko Academy, Red Bull Soapbox Race, Red Bull Conquest Show less



Red Bull

• Austria
• Food and Beverage Services
• 700 & Above Employee

• Field Marketing Manager

  • 2010 - 2012

• Field Marketing Manager

  • 2006 - 2010