Experience

HighTide

• United States
• Beverage Manufacturing
• 1 - 100 Employee

• Co-Founder

  • Apr 2022 - Present



Crook & Marker

• United States
• Food and Beverage Services
• 1 - 100 Employee

• Director of National Accounts

  • Feb 2022 - May 2022



Flow Alkaline Spring Water

• Canada
• Food and Beverage Services
• 1 - 100 Employee

• Director of National Accounts- East

  • Aug 2020 - Feb 2022

  Calling on National Grocery, Mass and club accounts with a focus at (Target, Walmart, Publix, ABS, Ahold, BJs and more) Manage distribution through various channels; DSD, KeHE, UNFI Calling on National Grocery, Mass and club accounts with a focus at (Target, Walmart, Publix, ABS, Ahold, BJs and more) Manage distribution through various channels; DSD, KeHE, UNFI



Fishers Island Lemonade

• United States
• Food & Beverages
• 1 - 100 Employee

• MA + Northern New England Sales Manager

  • Mar 2020 - Aug 2020



Sullivan Marketing & Communications

• United States
• Advertising Services
• 1 - 100 Employee

• Vice President of Business Development and Creative Director

  • 2018 - Jan 2020

  ★ Leads business development, creative marketing, and client relationship management, building a customer base encompassing the top breweries in the Northeast and nationwide, including Sierra Nevada, Harpoon, and Nightshift. ★ Oversees public relations campaigns, social media engagement, and strategic planning that secured increased national visibility for clients. ★ Responsible for campaigns that achieved front-page coverage in the Boston Globe and national television audiences. Notable achievements include managing public relations for the Resilience Beer Project supporting California wildfire relief efforts. ★ Directs internal teams, outside vendors, and the intern program. ★ Increased billings from launch to over $750K in less than 10 months, and on track to reach $1M in 2019. ★ Drives creative development through research to determine consumer preferences, develop concepts for packaging, and define branding strategy. ★ Designed and launched eight new products, conducted four brand positioning campaigns, debuted three new product names, hosted 19 focus group sessions, and managed seven national press campaigns to date. ☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲ ABOUT SULLIVAN MARKETING AND COMMUNICATIONS Sullivan Marketing and Communications is a boutique marketing and communications firm partnering with small and mid-size CPG companies to drive brand equity and meet their business objectives. Show less



Zing Zang Inc

• New England

• Director of Sales- North East

  • 2016 - 2018

  Managed sales throughout the Northeast, driving direct-to-consumer and wholesale revenue growth in a territory stretching from Maine to Pennsylvania. ★ Led on-premise sales as well as relationships with grocery retailers that included Ahold, Market Basket, Stop and Shop, Wegmans, Hannaford, and Shop Rite. ★ Met and surpassed volume, P&L, inventory management, and brand strength throughout the territory and across all channels for the company’s bloody mary and margarita mix products. ★ Delivered 132% growth in core SKU dollar sales, a 19-point gain in ACV, and achieved placement of the 32oz Bloody Mary package as the top-selling product in the category with key chain accounts. ★ Established distributor relationships in New Hampshire and Pennsylvania that added 1000 new points of distribution. ★ Worked with 19 wholesalers representing some of the largest beverage distributors in the nation, including Southern Glazer Wine and Spirits, Horizon and Breakthru Beverage Group. ☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲ ABOUT ZING ZANG LLC Zing Zang, Inc. manufactures and distributes beverages. The Company offers various ready to cocktail drinks mixes Show less



The Boston Beer Company

• United States
• Food and Beverage Services
• 700 & Above Employee

• National Account Manager, Grocery and Convenience / Team Lead (Ahold, Delhaize, Cumberland Farms)

  • 2011 - 2016

  Promoted multiple times within the company. ★ As National Account Manager, Grocery and Convenience, negotiated and closed agreements for brands that included Samuel Adams, Angry Orchard, Twisted Tea, Truly Spiked and Sparkling. ★ Secured top category rankings for Twisted Tea and Angry Orchard within grocery and convenience store accounts. ★ Managed the debut of Sam Adams Rebel IPA, the largest IPA launch in the history of the brand. ☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲ ABOUT THE BOSTON BEER COMPANY The Boston Beer Company, Inc. produces a variety of craft-brewed beers and cider products sold under brand names such as Samuel Adams, Twisted Tea, Angry Orchard, Truly Spiked and Sparkling Show less



FIJI Water

• Beverage Manufacturing
• 300 - 400 Employee

• Regional Sales Manager

  • Jan 2010 - May 2011

  Manage Eastern Massachusetts and Northern New England On and Off-premises DSD Business focusing retail (Polar Bev and Budweiser Distributor Systems)-Manage Street level Sales team-Develop sales forecast and develop local marketing programs-Manage regional key supermarkets and C-stores

• District Sales Manager MA

  • Apr 2007 - Feb 2010

  -Manage Massachusetts off-premises DSD Business focusing on Polar Beverages-Manage Street level Sales team-Develop sales forecast and develop local marketing programs-Manage regional key supermarkets and C-stores



Mass. Bay Brewing Company, Inc.

• United States
• Food and Beverage Services
• 100 - 200 Employee

• Soda Man

  • 2005 - 2006



Utopia Optics

• NEW England Sales Rep

  • 2003 - 2004



Coca-Cola Europacific Partners

• United Kingdom
• Manufacturing
• 700 & Above Employee

• DSM

  • 2002 - 2004