Joshua Goy
Senior Digital Marketing Analyst at Efficient Media- Claim this Profile
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English Native or bilingual proficiency
Topline Score
Bio
Experience
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Efficient Media
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Australia
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Advertising Services
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1 - 100 Employee
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Senior Digital Marketing Analyst
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Sep 2016 - Present
• Online marketing campaign management and reporting: Google Ads, Google Analytics, Facebook Ads, Microsoft Advertising, Amazon Ads, Twitter Ads, LinkedIn Ads • Using Google Workspace (especially Google Sheets) & Microsoft Office (especially Excel) with formulas and scripting to automate the above with higher efficiency and quality • Managing & training employees • Online marketing campaign management and reporting: Google Ads, Google Analytics, Facebook Ads, Microsoft Advertising, Amazon Ads, Twitter Ads, LinkedIn Ads • Using Google Workspace (especially Google Sheets) & Microsoft Office (especially Excel) with formulas and scripting to automate the above with higher efficiency and quality • Managing & training employees
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EssenceMediacom Australia
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Australia
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Advertising Services
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100 - 200 Employee
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Digital Coordinator
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Mar 2016 - Aug 2016
Key Responsibilities: o Pulling reports from multiple platforms, consolidating the data in Excel using formulas, analysing it and visualising it using charts. o Creating, structuring, pacing and optimising campaigns using Google Adwords and Facebook Business Manager. o Processing and checking invoices for clients. Key Achievements: o Consolidated excel processing docs and increased accuracy and speed using formulas. Reducing Invoicing and Reporting hours by 25-50%. Key Responsibilities: o Pulling reports from multiple platforms, consolidating the data in Excel using formulas, analysing it and visualising it using charts. o Creating, structuring, pacing and optimising campaigns using Google Adwords and Facebook Business Manager. o Processing and checking invoices for clients. Key Achievements: o Consolidated excel processing docs and increased accuracy and speed using formulas. Reducing Invoicing and Reporting hours by 25-50%.
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Marketing Operations Executive
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Mar 2013 - Nov 2014
o Managing AdWords campaigns for clients such as SAS and Australian Unity. o Tracking spend, bounce rate and CPC for Trading Post. o Weekly and monthly reports for clients. o Optimised campaigns CPA, Keyword Bids and Quality Score. o Managing AdWords campaigns for clients such as SAS and Australian Unity. o Tracking spend, bounce rate and CPC for Trading Post. o Weekly and monthly reports for clients. o Optimised campaigns CPA, Keyword Bids and Quality Score.
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Education
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TAFE
Diploma of Computer Networking -
TAFE
Certificate IV of Interactive Digital Media