Sales Representative - Pacific NW

• Feb 2023 - Present

Sales Manager - Automotive & International

• Oct 2020 - Feb 2023

Associate Sales Manager - Business Development

• Jul 2018 - Oct 2020

Sales Lead - Business Development

• Jan 2016 - Jul 2018

Sales Lead

• Jan 2015 - Dec 2015

Manage team of 4 Regional Sales and Marketing Reps (Road Warriors) and the Regional Sales and Marketing Rep program.Manage national tradeshow company attendance (Summer Outdoor Retailer, Interbike, SEMA)Including managing a budget of $250,000, booth layout, Shipping logistics and Hotel stays for all Yakima attendeesManage Summer Sales Meeting, including location, coordination of new products, catering and hotel stays for 50 + reps and approximately 20 Yakima staff membersManage Minimum Advertised Price (MAP) enforcement and policy by hiring on the Brand Protection Agency, strengthening MAP policy effectively boosting brand valueDevelop and recommend MAP policy change as sales landscape changes (Bi-Yearly)Saved company $20,000/year in operating costs by hiring on new more dynamic Sales rep sales call tool (iFormbuilder) and dropping underutilized tool (Franklin reporting)Discovered and hired electronic cataloging service Direct Communications, inc. (DCi) effectively exposing Yakima Products brands to 7,500 retailers (60,000+ doors in US and Canada) in the automotive marketDCi will also assist in MAP policy enforcementManage all price list entry and custom price list user (Key Accounts) notificationAct as information liaison to Independent Sales Reps, Sales Directors, and Road Warriors Show less

Sales Specialist

• May 2013 - Jan 2015

Manage national tradeshow company attendance (Summer Outdoor Retailer, Interbike, SEMA)Including managing a budget of $250,000, booth layout, Shipping logistics and Hotel stays for all Yakima attendeesManage Summer Sales Meeting, including location, coordination of new products, catering and hotel stays for 50 + reps and approximately 20 Yakima staff membersManage Minimum Advertised Price (MAP) enforcement and policy by hiring on the Brand Protection Agency, strengthening MAP policy effectively boosting brand valueDevelop and recommend MAP policy change as sales landscape changes (Bi-Yearly)Saved company $20,000/year in operating costs by hiring on new more dynamic Sales rep sales call tool (iFormbuilder) and dropping underutilized tool (Franklin reporting)Discovered and hired electronic cataloging service Direct Communications, inc. (DCi) effectively exposing Yakima Products brands to 7,500 retailers (60,000+ doors in US and Canada) in the automotive marketDCi will also assist in MAP policy enforcementManage all price list entry and custom price list user (Key Accounts) notificationAct as information liaison to Independent Sales Reps, Sales Directors, and Road Warriors Show less

Product fit specialist I

• Jan 2012 - May 2013

Researched, evaluated and logged data on new and upcoming vehicles for proper fitting of Yakima Cargo Management Equipment and Rack system productsBuilt & enhanced relationships with global business units (fit teams specifically), to encourage brand cohesiveness and maintain fit across countries in checkFacilitated and presented dealer and new employee trainingProvided data to Sales and Marketing teams such as: Whispbar fit and buy-in mix recommendations, reverse fit lists, fit list data and fit labels Worked with digital marketing team to provide information on data flow and online output from Fit Management System to website (fit information and new products) Assisted Sales and Marketing with generating copy and proofing, catalogs, fit lists and web material. Show less

Dealer services and key accounts rep.

• Mar 2011 - Dec 2011

Managed Dealer accounts by developing dealer relationships, entering orders, qualifying warranties, and assisting in technical questions, via phone/email/faxManaged consumer relationships by answering technical/fit questions, order management, warranty issues, and facilitating PI Claims Added sales of Yakima products through suggestions to dealers and consumers

Sales manager

• Mar 2010 - Mar 2011

Drove sales through interactive customer service and customer relationships, maintaining sales set, merchandising creatively, and continuing personal training on products and sales methods Managed business logistics by using effective leadership, keeping up-to-date with planners so as to track sales, managed budget, and passed good metrics along to the corporate level Directed Sales/Mechanic staff with new hire and continuous training, delegated tasks depending on store needs and managed schedules Promoted Performance Bicycle Inc. by selling the sport of cycling, in an ethical and genuine manor Show less

Sales Associate

• Sep 2009 - Feb 2010

Promote Gap Inc. success by providing excellent customer service in a fast paced invironment Promote Gap Inc. success by providing excellent customer service in a fast paced invironment

Sales Manager

• Oct 2006 - Aug 2009

-Generated sales of bicycles, nordic skis, corresponding accessories and maintenance possibilities -Recommended answers to other employee’s questions regarding customers, store procedures, and computer system operation, etc. -Developed strong interpersonal communication and sales skills speaking with customers to meet their bicycle and nordic ski equipment needs -Increase applied technical knowledge by assembling, adjusting and repairing bicycles, as well as waxing, mounting bindings on, and repairing skis Show less