Experience

Parental Leave

• Australia
• Individual and Family Services
• 1 - 100 Employee

• Stay-At-Home Parent | Content Creator

  • Apr 2021 - Present

  Stay At Home Parent - During the pandemic we decided to return to my wife's home in Kauai - where we had our child and I supported our family as a woodworker. My wife returned to work and I became a stay at home Dad over the last year. While professionally this has been a gap, this period has taught me an awful lot about resilience and adaptability.Content Creator | TravelingSelf-employeed, Bali, Indonesia- Created content with SEO keywords drawn from Google Analytics.- Managed paid search campaigns using Google Ads and Facebook Ads Manager platforms.- Implemented SEO strategies to optimize web content for search engines. - Increased website traffic to over 3600 unique viewers per quarter. - Leveraged strong understanding of WordPress core to manipulate admin and theme components.- Applied current editing and photography tools to tell great stories. - Drove Instagram followers to 16,500.



Apple

• United States
• Computers and Electronics Manufacturing
• 700 & Above Employee

• General Manager

  • Jun 2014 - Dec 2018

  At Apple, this role is referred to as a Store Leader - Provide overall leadership oversight in two retail locations with 160 team members, and 7 direct reports, generating an annual revenue of $60M, with an average of 200K customers quarterly Increased overall revenue in both stores by 30%, reaching $45M in Canberra, and $60M in Adelaide- Grew B2B network from zero to 40% contribution to the overall sales revenue in Canberra and maintained a 30% contribution in Adelaide, leading the country.- Promoted team collaboration, performance and efficiency by fostering healthy environments focused on mutual success.- Drove year-over-year business growth while leading operations, strategic vision and long-range planning.- Developed effective business plans to align strategic decisions with long-term objectives. Reviewed performance data to monitor and measure productivity, goal progress and activity levels.- Managed team by providing leadership, direction and continued development opportunities.Prepared annual budgets with controls to prevent overages.



Apple

• United States
• Computers and Electronics Manufacturing
• 700 & Above Employee

• Director of Sales, Business Development, Talent and Ops

  • 2012 - 2014

  At Apple, this role is referred to as a Senior Manager. - Worked in matrix management environment with oversight of division level managers, operations, sales, IT, human resources, training.- Directed initiatives to improve work environment, company culture or overall business strategy. Drove operational excellence in inventory resulting in 99.97% accuracy.- Reduced process bottlenecks by training and coaching managers on practices, procedures and performance strategies. Increased location retention to 80% YOY and grew an internal NPS of 70.- Established positive and effective communication among unit staff and organization leadership, reducing miscommunications and missed deadlines. Conducted daily briefings and quarterly meetings with all staff. Ensured that all 160 staff received two connections with their managers per quarter and a yearly review.- Led improvement initiatives to advance operational efficiencies and increase revenue.

• Manager

  • 2003 - 2012

  This position is similar to a Director in other organizations.- Analyzed key aspects of business to evaluate factors driving results and summarized into presentations.- Drafted reports on company financial metrics to assess successes and account for deficiencies. Led cross-functional teams to analyze and understand enterprise-wide operational impacts and opportunities of technology changes. - Assigned tasks to associates, staffed projects and updated involved parties to enhance optimal business flow.

• Sales Specialist

  • 2001 - 2003



Vermilion Local Schools

• United States
• Education Administration Programs
• 1 - 100 Employee

• Technology Coordinator

  • 2011 - 2012

  Worked as part of a team to deploy a district-wide one-to-one laptop learning program. We utilized JAMF, PowerSchool, and Google Classroom to support sixteen hundred students. I developed a repair strategy to ensure 100% uptime. Worked as part of a team to deploy a district-wide one-to-one laptop learning program. We utilized JAMF, PowerSchool, and Google Classroom to support sixteen hundred students. I developed a repair strategy to ensure 100% uptime.



The Belafonte Marketing

• Co-Founder

  • 2008 - 2011

  In addition to my career at Apple I founded a marketing consulting company with a focus on social media.- Analyzed and reported social media and online marketing campaign results.- Developed marketing content such as blogs, promotional materials and advertisements for social media.- Created actionable plans to grow and maintain followers through Twitter, Facebook and Instagram.- Monitored online presence of company's brand to engage with users and strengthen customer relationships.- Improved page content, keyword relevancy and branding to achieve search engine optimization goals.- Analyzed marketing plan and social media strategies to identify strategic weaknesses and make recommendations for improvements.



The BelaAina Project

• Nonprofit Organization Founder

  • 2008 - 2011

  A 501(3)(c) non-profit focused on the environmental cleanup of Ke'ehi Lagoon in Honolulu. Working with corporate partners, local clubs, and volunteers we removed several tons of debris from the lagoon.Recruited and trained new volunteers on volunteer program goals and objectives. Performed skills assessments to link volunteers to roles matching individual skills and competencies. Coordinated logistics of scheduling, supplying and transporting volunteers.Developed social media content for Twitter, Instagram and Facebook.