Experience

中國移動香港

• General Manager Customer Experience Management

  • Jan 2021 - Present

• General Manager Marketing

  • Nov 2016 - Dec 2020

• Senior Head of Business Planning

  • Oct 2014 - Oct 2016



Hong Kong CSL Limited

• Director, Business Planning of Finance, Strategy and Administration

  • 2009 - Jun 2014

  Key roles and responsibilities:- Perform budgeting, forecasting and busienss monitoring- Ensure all business actions and initiatives aligned with the company strategies and goals;- Orchestrate and collaborate as a business partner with different business units to formulate and deliver the annual operating plan;- Optimze the sales channel productivity through effective sales target and commission setting;- Maximize marketing and sales program effectiveness through business case assessment, establishment of knowledge base and post implementation review;- Drive actions for growing the business both in customer number and revenue; and- Optmize the return of device subsidies.Joshua also leads the Pricing Committe for the company together with the Director of Marketing. This committee is responsible for pricing strategies, initiatives and yield managment relating to Postpaid, Prepaid, SME/SOHO, MVNO and Joint-Venture. Show less

• Director, Market Planning and Pricing of Marketing

  • 2006 - 2009

  Key roles and responsibilities as a GM and a Director in Market Planning since 2003:. To formulate short-/medium-term strategies that optimize the marketing mix, leading Marketing & Sales team to deliver the business target. To keep track of market landscapes and customer needs so as to identify opportunities and threats. To build, enrich and analyze customer database to facilitate effective marketing and sales programsLed two teams - Market Planning and Database Analytics:. Market Planning - market research and intelligence, SWOT, Pricing, sales planning / forecast / review, customer lifecycle management and value growth. Database Analytics - data management and data mining, customer base analysis and reporting, segmentation, predictive modeling, campaign management, and Analytical CRM (back/front-ends) Show less

• General Manager, Competitive Strategy and Planning of Marketing

  • 2003 - 2006


PCCW / HKCSL
• Assistant General Manager, Competitive Strategy and Planning of Mobility Services

  • 2001 - 2003

PCCW
• Hong Kong
• Software Development
• 700 & Above Employee
• Senior Market Planning Manager, Strategic Marketing of Mobility Services

  • 1999 - 2001

HKT - Cable & Wireless
• Information Planning Manager, Strategic Market & Planning of Mobility Services

  • 1998 - 1999


Marketing Decision Research Co. Ltd.

• Research Director

  • 1987 - 1998

  . Started from a research executive and promoted to a director grade as the last position in the company . Key role and responsibilty: Head of the Quantitative Research Department and the Development of New Services/Products by introducing advanced experimental design and multivariate statistical analysis techniques . Research types: Basic Market Study, Market & Ad Tracking, Product Testing, Total Offer Test, Pricing Survey, Customer Satisfaction Monitor, Mystery Shopper, Ad Pre-test, Exit Interview . Major clients included HKT-CSL, Hutchison Telecom, CTM (Macau), A.S. Watson, Campbell Soup, Standard Chartered Bank, Dow Chemical and Housing Authority Show less


American International Assurance
• New Zealand
• Insurance
• Actuary Trainee

  • 1986 - 1986