Director of Marketing

• Jan 2023 - Present

Senior Marketing Strategist

• Jun 2021 - Nov 2022

• Managed a book of business of $1,000,000+ in recurring yearly revenue• Deployed and managed omnichannel digital marketing strategies resulting in client revenue increases by 92% year over year• Oversaw over 25 individuals to ensure digital marketing strategies were properly implemented and executed• Developed SEO strategy that grew client search traffic by 150% year over year• Improved client reporting standards by creating new, more granular and customizable reporting templates• Advocated for the agency and referred new clients resulting in $120,000 in new recurring revenue for our company• Regularly leveraged marketing performance for upsell opportunities, resulting in over $144,000 in upsold yearly recurring revenue Show less

Strategic Marketing Manager

• Feb 2021 - Jun 2021

Marketing Manager

• Sep 2019 - Feb 2021

Digital Marketing Manager

• Feb 2019 - Sep 2019

• Updated the company branding, adjusting the visual aspects to a more modern look and feel • Built out all of the creative for major corporate programs, distributed to 250+ franchises • Succeeded in the implementation of email marketing campaigns designed to help franchise sales • Successfully used various digital marketing avenues to promote out of state sales events • Provided insight and guidance in digital marketing strategy for SEO, PPC, Social Media, and email marketing to 250+ franchises nation-wide • Regularly trained all 250+ nation-wide franchisees on digital marketing best practices • Managed several vendors and ensured synergy in all things marketing related Show less

Brand Manager

• Jun 2017 - Feb 2019

• Built out the company brand and created branding guide • Created new Fieldstone Premier sub-brand for our high-end home product • Succeeded in the implementation of email marketing campaigns, regularly created campaigns with a 5-10% higher open rate than the industry average • Responsible for the graphic design and management of billboards, brochures, and magazine ads • Professionally photographed homes for marketing material and MLS listings • Managed the placement and design of 300+ signs for communities in the Salt Lake County and Utah County areas Show less

Search Engine Optimization Team Lead

• Jul 2016 - Jun 2017

• Demonstrated leadership by creating weekly marketing training classes • Trained all new SEO specialists on best practices • Pioneered new & more efficient SEO processes • Built new, more efficient road-mapping template & process • Created training materials for new hires & other employees to reference • Successfully managed search engine optimization campaigns for 2 books of business • Increased organic traffic to the company site by contributing to the company blog • Recognized as employee of the month in Jan 2017 Show less

Digital Marketing Account Manager

• Apr 2012 - Jul 2016

• Managed a book of over 275 marketing clients • Coordinated with clients monthly to discuss SEO and PPC strategy and reporting • Pioneered a new SEO outreach process which was key to the success of clients' campaigns • Doubled high spend client traffic within one month of online outreach efforts • Evaluated client websites and determined on site edits needed for better search engine rankings • Regularly created and budgeted successful Paid Search (PPC) campaigns • Delivered regular presentations and training classes about the benefits of using Google Analytics • Explained in-depth the benefits of paid search advertising, SEO, and social media management • Created opportunities to sell additional services to clients • Customized and set up outstanding websites built on the Wordpress platform • Regularly Used Photoshop and Illustrator to manipulate and design images for clients' websites Show less

Owner / Operations

• Sep 2014 - Mar 2016

• Led company to profitability within 5 months of start date • Provided executive leadership, giving input on company direction and organizational strategy • Identified, designed, developed, and implemented market driven strategies to achieve revenue goals and company mission • Developed and maintained high-profile external relationships within customer constituents and professional organizations • Created all company processes • Personally designed and managed company website • Regularly created custom images for client orders using Photoshop and Illustrator Show less

Center Stage Student Marketing Director

• Jan 2011 - Jul 2011

• Coordinated with local media for advertisement and news coverage for concerts • Developed, wrote and managed radio commercials to advertise larger performances • In charge of growth initiative - organically doubled amount of followers on Facebook page • Managed the company web page • Edited video commercials which were used to help raise awareness of the company • Coordinated with local media for advertisement and news coverage for concerts • Developed, wrote and managed radio commercials to advertise larger performances • In charge of growth initiative - organically doubled amount of followers on Facebook page • Managed the company web page • Edited video commercials which were used to help raise awareness of the company