Joshua Breidenbach
Co-founder, Executive Creative Director at Rice- Claim this Profile
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Topline Score
Bio
Above and beyond, Josh and the RICE team expanded our brief from the get go. From pitch to execution they encouraging us to deeply understand & connect in meaningful ways with the local community. Their fresh approach to design also challenged us to modernise and be visually relevant to the local market while retaining our global brand identity. We returned for a second project as testament to the work delivered. The dedicated, attentive and collaborative working process blurred the lines between client/ agency, and we really felt like one strong team. In it together. Can't wait for the next project. Highly recommended.
Josh is a perfectionist and very inspirational leader to work with.
Above and beyond, Josh and the RICE team expanded our brief from the get go. From pitch to execution they encouraging us to deeply understand & connect in meaningful ways with the local community. Their fresh approach to design also challenged us to modernise and be visually relevant to the local market while retaining our global brand identity. We returned for a second project as testament to the work delivered. The dedicated, attentive and collaborative working process blurred the lines between client/ agency, and we really felt like one strong team. In it together. Can't wait for the next project. Highly recommended.
Josh is a perfectionist and very inspirational leader to work with.
Above and beyond, Josh and the RICE team expanded our brief from the get go. From pitch to execution they encouraging us to deeply understand & connect in meaningful ways with the local community. Their fresh approach to design also challenged us to modernise and be visually relevant to the local market while retaining our global brand identity. We returned for a second project as testament to the work delivered. The dedicated, attentive and collaborative working process blurred the lines between client/ agency, and we really felt like one strong team. In it together. Can't wait for the next project. Highly recommended.
Josh is a perfectionist and very inspirational leader to work with.
Above and beyond, Josh and the RICE team expanded our brief from the get go. From pitch to execution they encouraging us to deeply understand & connect in meaningful ways with the local community. Their fresh approach to design also challenged us to modernise and be visually relevant to the local market while retaining our global brand identity. We returned for a second project as testament to the work delivered. The dedicated, attentive and collaborative working process blurred the lines between client/ agency, and we really felt like one strong team. In it together. Can't wait for the next project. Highly recommended.
Josh is a perfectionist and very inspirational leader to work with.
Experience
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Rice
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Vietnam
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Design Services
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1 - 100 Employee
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Co-founder, Executive Creative Director
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Jan 2011 - Present
Founded in 2011 by Chí-An Benjamin De Leo and Joshua Breidenbach, Rice is a strategic branding and design studio based in Ho Chi Minh City. Rice creates strategic branding and visual identities for commercial and cultural clients. We believe that our powerful and compelling solutions can transform organizations, broadcast extraordinary stories, and make positive impacts.ApproachDesign is a change-maker. We believe great ideas are ones that challenge conventions, ourselves, and our clients. We believe the integration of cultural insights, robust strategy, and forward-thinking design—results in ideas that make lasting and positive impacts.We leverage a discovery-driven process. We prioritize close collaboration with our clients to clearly understand how we can deliver the most relevant solutions. We embrace the unknown, and become strong partners to our clients.
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MullenLowe Group
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United Kingdom
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Advertising Services
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500 - 600 Employee
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Design Director
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2009 - Feb 2011
Created and led the department within the advertising agency. Acquired clients and led a team of six designers to develop Corporate Identity and packaging solutions for clients such as Unilever, Nescafe, as well as rebranding the agency itself.
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Art Director
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Dec 2006 - Mar 2009
Design director. Art director.
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Landor
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United Kingdom
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Advertising Services
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200 - 300 Employee
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Graphic Designer
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2005 - 2006
After completing an internship at Landor—was asked to stay on full time, joining a team to create corporate identity concepts as well as packaging design solutions for a range of clients such as P&G, Chicago Public Library, AAOS. Completed a concept Identity and campaign for Landor's internal awards in 2006.
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Head pressman
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Jan 2004 - Dec 2004
Letterpress studio pressman. Learned letter press, set type and printed letterpress materials for a range of clients.
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Education
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2002 - 2006
Art Academy of Cincinnati
Bachelor of Fine Arts (BFA), Graphic Design -
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University of Cincinnati
Community
